Group 1 - The core viewpoint of the article highlights that Amway Co., Ltd. (300218) has a strong first-mover advantage in the consumer electronics category, covering a wide range of domestic and international brand clients [1] - The company has successfully applied its products in various terminal products and accessories, including keyboards, mobile phone and laptop back covers, tablet keyboards and protective cases, mobile phone cases, headphones, and wireless chargers [1] - Future growth in this category is expected to come from two main areas: expanding new customer acquisition to increase market share and actively developing new application scenarios to uncover more potential demand, thereby driving further business scale growth [1]

Core Viewpoint - Jiemite (300868.SZ) announced a major asset restructuring plan to acquire control of Sitenhe (Tianjin) Technology Co., Ltd. through cash, shifting from mobile phone cases to AI computing solutions, but the stock price fell significantly after the announcement, indicating market skepticism about the transition [3][4][23]. Group 1: Company Performance - Jiemite has faced continuous losses since its IPO in 2020, with net profits declining from 120 million in 2020 to a loss of 121 million in 2022 and 91.62 million in 2023, with a slight recovery expected in 2024 [4][5][22]. - The company's revenue model primarily relies on ODM/OEM sales, which contributed over 70% of revenue since 2017, but has seen a significant decline due to reduced orders from major client Huawei [7][9][11]. - The self-branded product sales have also decreased sharply, from 293 million in 2020 to an estimated 121 million in 2024, representing a 59% decline [16][22]. Group 2: Market Dynamics - Jiemite's revenue fluctuations are closely tied to Huawei's market performance, with revenue from Huawei dropping significantly after 2020 due to U.S. sanctions, although orders have started to recover in 2024 [11][14]. - The company has faced challenges with low gross margins in its ODM/OEM business, which fell to around 10% compared to an average of 25% previously, while self-branded products maintain higher margins but struggle with sales [14][22]. - The company has also encountered issues with bad debts, totaling 93.58 million, due to two U.S. ODM/OEM clients defaulting on payments, further exacerbating its financial difficulties [22]. Group 3: Acquisition and Financial Position - Jiemite plans to finance the acquisition of Sitenhe with significant cash reserves, reporting 296 million in cash and 671 million in structured deposits as of Q1 2025, indicating a strong liquidity position to support the transaction [29][32]. - The company has accumulated 1.19 billion in net fundraising since its IPO, with only 172 million invested in projects, leaving a substantial cash reserve available for strategic acquisitions [32][33].

Group 1: Financial Performance - The company achieved a turnaround in 2024 with a net profit of ¥7,074,173.83, benefiting from cost reduction and efficiency measures [5] - The overall gross margin increased from 17.78% in 2023 to 22.93% in 2024, a rise of 5.15% [5] - The self-owned brand business generated revenue of ¥120,504,600, accounting for 15.82% of total revenue, with a year-on-year growth of 7.70% [7] Group 2: Business Strategy and Operations - The company focuses on two main business segments: ODM/OEM services and self-owned brand operations, with no major adjustments planned for the business model [5] - Cost control is implemented through precise management in sales, administration, and R&D, leading to a continuous reduction in management expenses as a percentage of revenue [3] - The ODM/OEM business achieved a gross margin of 16.74% in 2024, an increase of 6.26% from the previous year [7] Group 3: Market Position and Industry Context - In 2024, global smartphone shipments reached 1.24 billion units, a year-on-year increase of 6.4%, driving demand for related accessory products [3] - The company is positioned as a leading manufacturer of mobile intelligent terminal protective accessories, leveraging its advantages in R&D, innovation, and brand recognition [6] - The competitive landscape in the protective accessory segment is fragmented, making direct comparisons with other companies challenging [3] Group 4: Future Outlook - The company aims to become a global leader in the smart terminal industry, focusing on revenue growth and cost efficiency as core strategies [2] - Future growth will be driven by technological cooperation and product development tailored to key clients [3] - The management is committed to enhancing core competitiveness and achieving operational goals to boost shareholder confidence [5]