Core Insights - The article discusses the recent surge in daily active users for Gaode Map during the National Day holiday, attributed to the launch of the "Street Ranking" feature, which aims to penetrate the local lifestyle service market dominated by Meituan [2][3] - Despite the initial success, there are concerns regarding the fairness of the algorithm used for recommendations, as it may favor easily accessible locations over quality establishments [4][5] - The competitive landscape is evolving, with Baidu Map and Douyin Life Services introducing their own ranking systems shortly after Gaode's launch, indicating a fierce battle for market share in the local lifestyle sector [7][8] Gaode Map's Strategy - Gaode Map has undergone significant organizational changes within Alibaba, being categorized under "other businesses" following a restructuring aimed at focusing on e-commerce and cloud services [3] - The introduction of "Amap 2025" marks Gaode's transition from a navigation tool to an AI-driven application, leveraging Alibaba's AI capabilities to enhance user experience [3][4] - The "Street Ranking" feature aims to create a trustworthy ranking system by utilizing user behavior data and a credit system, covering over 1.6 million offline merchants across more than 300 cities [4] Challenges and Concerns - Users have raised issues regarding the complexity of the new features, leading to complaints about the application becoming cumbersome [4] - The reliance on sensitive user data for the "Street Ranking" raises privacy concerns, especially in a tightening regulatory environment [5] - Gaode's commitment to not commercialize the "Street Ranking" feature poses questions about its long-term sustainability, especially given the significant financial investments made to attract users [5][9] Competitive Landscape - Baidu Map's "AI Ranking" adopts a collaborative approach by integrating existing third-party rankings, allowing for a more efficient content ecosystem [7] - Douyin's "Heartbeat Ranking" focuses on user engagement metrics rather than geographical data, reflecting a shift towards content-driven consumer behavior [8][9] - The competition highlights different strategies: Gaode emphasizes authentic user behavior, Baidu leverages partnerships for content aggregation, and Douyin capitalizes on emotional engagement to drive consumer decisions [9]

Core Insights - The article discusses the emergence of "atmosphere restaurants" as a significant trend in the dining industry, emphasizing the importance of ambiance alongside food quality and service [1][3][19] - Douyin's "Heartbeat List" has expanded to include 3,300 restaurants across 101 cities, highlighting the growing consumer interest in dining experiences that prioritize atmosphere [1][3] - A report by Douyin, in collaboration with the Chinese Culinary Association and CBNData, reveals that 81% of diners consider restaurant ambiance crucial to their dining experience [3][19] Group 1: Evolution of Dining Preferences - The concept of dining has shifted from a focus on taste and value to a more holistic experience that includes visual appeal and emotional resonance [6][19] - The dining journey now involves a progression from online content engagement to offline immersive experiences, reflecting a deeper connection to the dining environment [19][20] - The rise of "atmosphere restaurants" is supported by significant online engagement, with related content views exceeding 14 billion and interactions surpassing 250 million in the past six months [3][19] Group 2: Key Trends in Atmosphere Dining - Four major trends in atmosphere dining have been identified: Eastern Aesthetics, Mountain and Wilderness Nature, Relaxed Fashion, and Future Pioneer, each catering to different consumer preferences [20][60] - The "Eastern Aesthetics" trend has seen a 170% increase in orders, driven by a cultural confidence among younger generations seeking meaningful dining experiences [30][34] - "Mountain and Wilderness Nature" restaurants have experienced a 102% increase in orders, reflecting a consumer desire for natural and health-oriented dining environments [39][42] - The "Relaxed Fashion" trend has gained traction with a 172% increase in orders, appealing to consumers looking for stress-free social interactions [46][48] - The "Future Pioneer" trend, characterized by sci-fi themed dining experiences, has also seen a 92% increase in orders, indicating a growing interest in innovative dining concepts [53][55] Group 3: Consumer Behavior and Decision-Making - The decision-making process for diners has evolved, with 77% of consumers indicating a likelihood to purchase restaurant vouchers after being influenced by online content [10][19] - The dining experience is now viewed as a complete journey, from online discovery to offline enjoyment, emphasizing the importance of emotional and sensory engagement [19][60] - The Douyin platform has become a critical tool for restaurants to connect with consumers, facilitating a seamless transition from interest to action [61][69] Group 4: Implications for Restaurant Operators - Restaurants must adapt to the growing demand for atmosphere by creating unique and engaging dining environments that resonate with consumer preferences [60][108] - The "Heartbeat Formula" provides a strategic framework for restaurants to enhance their visibility and appeal on Douyin, focusing on defining, creating, and converting consumer interest into action [69][71] - Successful restaurants leverage platform resources and user-generated content to amplify their brand presence and drive sales growth [73][108]

9月23日，抖音生活服务于上海发布了2025年新一期"心动榜"餐厅。本期榜单覆盖城市从40座城扩大至 101座城，超3300家餐厅入选，新增千余家首次上榜门店。 本次发榜提升了新兴消费城市的比例，包括桂林、大理、昆明等热门旅游目的地，以及遵义、咸阳等特 色文化名城。在餐厅选择上，本期心动榜在"好吃"的基础上，强调线下餐厅门店"氛围感"，指向品质新 选择。 当下，餐饮体验正从单一的"好吃"升级至综合的"好感受"，"氛围感"成为新的消费焦点。数据显示， 67%的消费者将"氛围好"列为选择餐厅的前三大因素；"氛围感"相关内容在抖音同比增长101%，相关互 动量超100亿次。 情绪价值正驱动餐饮行业发展从"味觉时代"迈入"体验时代"，并由此催生出餐饮界的四大新趋势方向： 东方美学、山野自然、松弛时髦和未来先锋。 氛围感已不再是小众探索，而正成为餐厅经营的"标配选项"。在抖音，用户已经逐渐形成了从种草到消 费到再分享的闭环链路——一次被打动的心动体验，不仅促成即时消费，更可能激发下一轮传播分享。 在这套机制中，心动榜正成为连接内容热度、到店转化与品牌资产的关键节点。 9月23日晚，抖音生活服务与新华网（603888）联 ...

抖音生活服务"心动榜"帮商家撬动确定性增长。 当越来越多餐厅在抖音被看到、被喜欢，生意增长和品牌声量随之而来，一个"更有意思"的本地生活生态也在形成。 "袖珍世界Small World 桌面美食剧场"是一家以桌面美食剧场为特色的餐厅，在他们的生意盘子里，抖音平台的销量已经占据1/3左右。"现在大家对就 餐有更多想象和需求，希望寻找新的就餐体验，抖音的内容会让一些用户产生期待、怦然心动，它算是我们和目标消费者之间的桥梁。" "心动榜餐厅"是一个逐渐浮出水面的答案。 9月23日，抖音生活服务心动榜餐厅2025年第二期正式发布。榜单覆盖规模由上半年的40城提升至101城，共 计 3300家 餐饮门店入围。 这是抖音生活服务心动榜餐厅在今年的第二次发榜。消费者的"心动点"会不断变化，而一份持续迭代更新的榜单无疑是"抓住趋势"、"呈现趋势"的好方 法——一年两发榜，抖音生活服务似乎也形成了自己的节奏与手感。 氛围感时代，抖音用"心动"卡位本地生活 当原本简单的"吃饭"成为情绪价值的重要发生地，我们会体验到怎样的变化？ 有时候，如同"光影音舞台"般的餐厅满足着我们对视听的沉浸感期待；有时候，餐厅又是那个远离焦虑的"瞬移任 ...

Core Viewpoint - Douyin's "Heartbeat List" bridges online and offline consumption, enhancing customer engagement and driving foot traffic to physical stores [3][4][5] Group 1: Offline Activities and Consumer Engagement - During the Qixi Festival, Douyin Life Services collaborated with merchants to create engaging offline activities, enhancing the overall shopping experience in major commercial areas [5][17] - The "Heartbeat List" has transformed from an online ranking to a physical experience, connecting various merchants and creating a unified consumer experience in shopping districts [17][20] - The activities included games and rewards that encouraged consumers to interact with the merchants and share their experiences on Douyin, thus amplifying the event's reach [17][18] Group 2: Changing Consumer Preferences - Emotional consumption is becoming a significant trend, with over 75% of users indicating an increase in emotional experience consumption [8][9] - Consumers are shifting their focus from merely enjoying food to seeking memorable experiences and atmospheres in dining [8][9] - The demand for unique dining experiences has surged, with a 72% increase in orders for couple meals on Douyin compared to the previous year [8][9] Group 3: Impact of the Heartbeat List - The "Heartbeat List" has proven effective in driving sales, with participating restaurants seeing over a 30% increase in transaction volume and a 20% increase in traffic after being featured [13][14] - The list's unique evaluation criteria include emotional feedback and consumer experiences, making it a comprehensive tool for connecting consumers with restaurants [14][15] - Douyin's platform has become a vital channel for restaurants to attract customers, with a 113% increase in sales driven by Douyin's promotional content [15][20] Group 4: Commercial District Revitalization - The collaboration with major commercial districts has led to significant increases in foot traffic, with Blue Harbor seeing a 25% increase and Huaxi LIVE seeing a 30% increase in customer flow [23][24] - The activities not only enhance consumer experiences but also provide merchants with opportunities to increase sales without additional costs [24][26] - Douyin's approach to creating engaging experiences in commercial districts is seen as a potential new engine for urban vitality [21][26]