论区交织着好奇与调侃："吃了有用吗？能减肥吗？"当然更多还是关心"价格如何？好不好吃？" 那么问题来了：这波的药食同源热潮，品牌能实现和消费者的同频吗？走进药柜的面包，年轻人能 买账了吗？ 一代人有一代人自己的养生方法。保温杯里的枸杞，秋天早早套上的秋裤...都是时代的回忆了。 而这一代年轻人就厉害多了，他们选择的养生载体是——面包。 2025年，随着各地区的中医院、百年药房品牌等"官宣下场"，药食同源面包再次火上了热搜。社交 媒体上，年轻人举着印有"同仁堂"、"中医院"包装Logo的药膳欧包、茯苓吐司、党参贝果打卡，评 药食同源这股风并非首次刮起。早在2023年，一些独立烘焙店和网红品牌就尝试将"药膳"概念融入 面包，当归贝果、艾草麻薯曾在小众圈层引发讨论。但那时的尝试，更多是烘焙师个人经验或品牌 差异化的小步探索。 2024-2025年，风向陡转。 最大的变量在于"官方力量"的强势入场：中医院、百年药房品牌甚至三 甲医院都陆续下场，厦门中医院、扬州中医院、天津中医院......天南海北的中医院同时做起来药膳 坊，同仁堂、仲景大药房开起烘焙咖啡店，一番操作把年轻人看得一愣一愣的。 医药行业的"正规军"来做药 ...

环绕广场周边，书香"苏超"快闪集的特色摊位灯火通明。最受球迷欢迎的当数新设的美食区。相比 上周，这里新增了罐装啤酒、小龙虾、小酥肉、薯条等热门看球小吃。带着孩子来的王女士表示："孩 子喜欢足球，票没抢到有点遗憾，但来这里气氛特别好，孩子看得特别投入，还能感受集体活动的快 乐。" 在苏州工业园区文星广场的足球夜市，人头攒动，热闹非凡，数百名球迷和市民齐聚于此，共同见 证这场精彩赛事。一位苏州队的球迷激动地表示："在足球夜市看球的感觉太棒了！和这么多志同道合 的球迷一起为球队加油，这种氛围是在家里看电视完全感受不到的。"而另一位支持南京队的观众也说 道："虽然目前南京队局面被动，但比赛还没结束，我们依然充满信心。这个足球夜市的氛围很赞，让 大家在享受足球的同时，也能感受到城市的烟火气。" 昨（7月5日）晚，备受瞩目的"苏超"焦点战——南京队主场对阵苏州队的比赛在南京奥体中心激情 上演。同一时间，苏州全市11个足球夜市同步开放，为无法亲临现场的球迷们提供了绝佳的"第二现 场"。 晚上7点左右，喜福里广场早已人头攒动，热闹非凡。众多市民身着广场免费提供的红色助威T 恤，早早占据观赛好位置。据广场负责人介绍，现场设置近 ...

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].

Core Insights - Nayuki's Tea has achieved steady growth in performance through a series of innovative measures and health strategies, with significant market performance noted [1] - The launch of the new grapefruit matcha series has contributed to a substantial increase in stock price, reflecting positive market reception [1][3] Performance Metrics - In May, Nayuki's Tea saw a 35% year-on-year increase in average order volume per store, followed by a 26% increase in June, marking two consecutive months of double-digit growth [1] - The stock price surged by 34.92% following the launch of the new product line on July 2 [1] Product Innovation - The new grapefruit matcha series includes two beverages and one baked good, utilizing healthy ingredients such as South African white grapefruit and matcha [3] - Nayuki's Tea has introduced a "no added sugar natural nutrition+" initiative, emphasizing fresh ingredients and low-calorie options, marking a shift in the tea beverage industry towards a focus on natural nutrition [5] Marketing and Community Engagement - The "Little Snowflake Charity" initiative aims to support animals in need, showcasing Nayuki's commitment to social responsibility [7] - The "One Day Store Manager" events, featuring popular idols, have successfully engaged consumers and enhanced brand interaction [9] Strategic Positioning - Nayuki's Tea has effectively combined health concepts with youthful marketing strategies, aligning with the preferences of Generation Z consumers who seek both taste and health [11] - The company's focus on "light nutrition and low burden" product philosophy signifies a transition in the tea beverage industry from competition based on traffic to competition based on value [11]

日前，连锁咖啡品牌Tims天好中国（NASDAQ: THCH）公布了2025年第一季度财报。在行业增速放缓 与竞争白热化的双重压力下，公司通过加盟扩张及降本，使得运营亏损收窄，但盈利压力仍存。 为了推动盈利增长，Tims天好中国也作了很多尝试。 从财报看，首先是全面降本。具体来看，报告期内，直营门店的成本和费用较2024年同期下降了 19.0%。其中，食品和包装成本下降了24.6%，租金及物业管理费降低了12.9%，工资和员工福利费用同 比下降23.3%，其他运营费用减少了25.6%，营销费用也较2024年同期下降了11.8%。成本端的优化直接 推动亏损收窄，为后续战略布局释放资金空间。 加盟业务增长，但营收与同店销售下滑 财报显示，Tims天好中国2025年一季度实现营收3.007亿元人民币（4140万美元），较2024年同期的 3.321亿元人民币下降9.5%。关键指标同店销售额同比下降7.8%。 具体而言，总收入主要来自公司直营门店。报告期内，该板块收入为2.548亿元人民币（3510万美 元），同比下降14%。对于这部分收入下降，Tims天好中国在财报中表示，下降主要是由于某些表现不 佳的商店关闭。此 ...

作者/蒙嘉怡 编辑/木鱼 出品/壹览商业 清晨五点，生物钟准时唤醒许兰月。 她快速洗漱，换上跑鞋出门，路线很固定：从静安区的江宁路出发，沿着苏州河跑到外滩，再原路折返。这条路线能经过几家正在开早或已经营业的银流咖 啡，她习惯性地扫一眼店面情况、周边人流，来评估当日的营业情况。 不到七点，她已坐在门店里。手机轻点，一条朋友圈出炉："团餐开启新的一天！" 这几乎是许兰月的清晨定式：晨跑巡店，到店坐镇。在她看来，银流早 高峰的订单量常常"超出惯常认知"，而这份忙碌，正是其生意的底色。 事实上，很早之前，Tims天好咖啡就一直在推行"咖啡+暖食"的策略，王牌产品同样是贝果。那么，银流与Tims天好咖啡的区别在哪里？ 银流最大的特点，是将品牌与写字楼场景深度绑定，并在这一场景下挖掘出独特的商业价值。 一是租金优势。许兰月透露，即便是在上海市中心，银流也能将门店房租谈到1万以内，同时水电费、空调费还享有优惠。这份议价能力，源于特殊的选址 策略——避开写字楼一楼大堂中央、对外展示面等"黄金地段"，聚焦写字楼内部、B1层等对内的"非核心位置"。 同时，银流还会拿下一些劣势点位。以上海南京西路地铁口店为例，40平的三角形异形空 ...

Core Viewpoint - Tims China is facing significant operational challenges, with a decline in revenue and same-store sales, despite some improvements in cost management and expansion efforts [1][3][7]. Financial Performance - In Q1 2025, Tims China reported revenue of 300.7 million RMB, a year-on-year decrease of 9.5% [1]. - The operating loss narrowed to 85 million RMB from 121.3 million RMB in the same period last year [1]. - Adjusted EBITDA was -29.3 million RMB, an improvement from -52.3 million RMB year-on-year [1]. - Same-store sales fell by 7.8%, with self-operated store sales down 6.5% due to a 14.0% drop in order volume and a slight decrease of 1.9% in average transaction value [3]. Market Competition - The coffee industry in China is experiencing intensified competition, with major players like Luckin Coffee and Starbucks implementing aggressive pricing and marketing strategies [2][3]. - Tims China is competing against established brands that have a stronger market presence, which affects its attractiveness to potential franchisees [7]. Strategic Initiatives - Tims China has implemented cost-cutting measures, reducing costs and expenses by 19.0% compared to the previous year, with significant reductions in food and packaging costs by 24.6% [4]. - The company is expanding its franchise model, with 455 franchise stores as of March 31, 2025, up from 302 a year earlier [4]. - Tims China plans to open over 200 new stores this year, focusing on high-tier cities and special channel layouts [5]. Product and Service Innovation - Tims China is enhancing its product offerings by introducing lunch options, such as the "Light Bagel Lunch Box" series, to increase foot traffic during lunch hours [6]. - The company is also collaborating with brands like Oatly to launch health-oriented products, contributing to a 25.7% increase in registered members, reaching 25.15 million [6]. Challenges Ahead - Despite progress in franchise expansion and product innovation, Tims China faces ongoing challenges in establishing a strong brand presence and competing effectively in a crowded market [7].

6月24日，连锁咖啡品牌Tims天好中国（THCH.NASDAQ）发布的最新财报显示，今年第一季度，其收 入为3.01亿元，同比下滑了9.45%，净亏损为5894.1万元，同比缩窄了58.73%。这也是天好中国连续四 个季度收入下滑。 Tims Hortons咖啡品牌于1964年由加拿大冰球运动员Tims Hortons在多伦多汉密尔顿小镇创立。2018年， Tims Hortons母公司Restaurant Brands International和笛卡尔资本集团合资成立Tims天好中国。2019年2 月，天好中国在上海开出了第一家咖啡馆，2022年9月29日，天好中国登陆纳斯达克上市。 天好中国的收入可分为自营门店的收入和其他收入，自营门店是其最主要的收入来源。今年第一季度， 天好中国自营门店收入同比下跌14.0%至2.55亿元，占总收入的比例为84.72%。天好中国指出，收入下 滑主要是因为其关闭了一些表现不佳的餐厅，再加上其自营门店同店销售额同比下跌6.5%。此外，其 订单数量同比减少了14.0%至880万单，以及每笔订单的消费价格下跌了1.9%。 这也是天好中国连续四个季度自营门店收入下跌，连续三个 ...

在"黄的更灵""红的会赢"和"蓝的一定赢"的宣传攻势下，2025年的外卖大战比北京的初夏更炎热。满减和红包加持 下，率先爆单的是饮品，1.9元的杨枝甘露和2.9元的草莓拿铁，让茶饮店和咖啡店的单子长得看不见尽头。 这些单子，转换成顾客手上的饮品前，还需经过两种角色：制作饮品的店员和配送外卖的骑手。外卖大战的背面，再 度被挤压的时间，成为悬在这两重角色头上的利剑，让矛盾和冲突一触即发。 视线之外的冲突 骑手见到来人，立刻围上前去。 "就这么点东西，做不出来。""做不了就别开外卖。"骑手们纷纷抱怨，其中不乏更难听的国骂和带性器官的脏话。一 名骑手已经等候二十分钟以上了。 店员没有讲话，手里的外卖都被拿走后，又冲进商场。 早晨八点，南四环的一家商场还未营业，员工通道处，六七名外卖骑手聚集在此。一名身穿标志性红格子工服的Tims 员工冲出门来，双手各提着几袋外卖。 骂人的骑手没有得到其他骑手的附和，店员也不还嘴，于是转向看守员工通道的保安开始诉苦。通道口和门店之间隔 着两扇门、相隔百米，骑手并不知道店内只有一名员工，员工也并不知道这名骑手因送餐超时会被扣多少钱。双方都 习惯于这种流程，没有多余的时间向彼此做些解释。 ...

进入中国市场6年，加拿大国民咖啡在本土依旧呈现出水土不服的迹象。 今年一季度，Tims天好中国（THCH.NASDAQ）实现系统销售额3.763亿元，同比增长3.5%。 Tims中国从去年起在全国范围开放单店加盟，以小门店模型的加速抢占市场份额。 近一年来，加盟门店数量迅速攀升，净增超120家。在门店结构中占比由37%提升至44%。 同时持续清退早期签约的高租金、低店效的自营门店。 由于店型结构的调整，公司近几个季度收入、亏损均呈收缩趋势。 新品并未带来业绩提振，同店销售额反而下滑了7.8%。 直营门店单店销售额降幅达6.5%，订单数量同比下降14%，客单价微降1.9%。 但加盟店的高增速，似乎在本季度迎来转折。 Tims中国自营门店一季度闭店7家，加盟店净增9家，门店总规模达到1024家。 而在去年四季度，净新增门店76家，其中包括12家直营店、64家加盟店。 "咖啡+现制暖食"的差异化竞争思路正在迎来挑战。 Tims中国并不直接参与9.9元价格战，而将思路放在品类扩充上，把贝果打造成招牌爆款，使客单价稳 定在30元左右。 轻食类产品毛利率虽低，但有助于巩固早餐这一咖啡的重要消费场景。 "单独买咖啡的顾客平 ...