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成华区政企联动激活金秋消费
Sou Hu Cai Jing· 2025-09-05 14:03
Group 1 - The event "Enjoy Autumn Time · Experience Chenghua" is launched to promote consumption in Chenghua District, aligning with Chengdu's goal of becoming an "International Consumption Center City" and responding to the national strategy of expanding domestic demand [1][3] - The event integrates four major business circles and various sectors such as automotive, sports, and dining to create immersive consumption experiences for citizens [1][3] - Activities include interactive rewards for participation in major venues like Youke City Outlet and SM Department Store, allowing citizens to enjoy discounts and experience the cultural and commercial vitality of Chenghua [1][3] Group 2 - The event features themes such as "New Beginnings for School," "Gifts for Teachers," "Seasonal Products," and "Stylish Autumn Outings," targeting the needs of students, teachers, and families, and shifting consumption focus from mere sales to experiential engagement [3] - Interactive activities include the "Blind Box Challenge" and cross-store stamp collection for significant discounts, enhancing consumer engagement and driving consumption cycles [3] - The event has a broad reach, with various enterprises participating, including automotive companies offering purchase discounts and themed experiences from brands like Layback Quantum Climbing and McDonald's, creating a city-wide promotional atmosphere [3]
比星巴克还热闹,聪明人开始靠商场“爬墙”赚钱了
3 6 Ke· 2025-08-26 10:29
Core Insights - The integration of sports experiences into shopping malls represents a convergence of consumption upgrades, urbanization, and commercial innovation [2][15] - The trend of sports activities moving into commercial spaces is gaining momentum, supported by government initiatives to enhance sports consumption and industry development [3][12] Group 1: Sports Activities in Malls - Increasing numbers of sports experience venues, such as climbing gyms, basketball, archery, surfing, and skiing, are becoming integral to retail environments, enhancing consumer engagement and mall vitality [2][4] - Climbing has emerged as a popular activity in malls, with significant foot traffic, as evidenced by a climbing gym in Shanghai attracting more visitors than nearby Starbucks [2][4] - Archery is gaining visibility in commercial spaces, appealing to both beginners and experienced participants, with over 30,000 archery enthusiasts participating in competitions annually in Shanghai [7][9] Group 2: Economic Impact and Consumer Behavior - The indoor skiing market is thriving in southern cities, with facilities like Guangzhou's indoor ski resort expecting over 1 million visitors in 2024, indicating a growing demand for year-round skiing experiences [9][10] - The shift towards immersive and entertainment-focused shopping experiences is evident, with reports indicating that 16% of retail space in major cities is now dedicated to entertainment [10][12] - Sports activities in malls cater to family needs, allowing parents to shop while children engage in sports training, thus optimizing time and enhancing consumer convenience [12][15] Group 3: Policy Support and Future Growth - The Chinese government is actively promoting sports consumption, aiming for the sports industry to reach a total scale of 5 trillion yuan by 2025, with household sports consumption exceeding 2.8 trillion yuan [13][15] - The integration of sports into commercial spaces is seen as a solution for malls facing declining foot traffic and rising vacancy rates, enhancing competitiveness and attracting diverse consumer demographics [15]