走进中国最大的青铜器博物院——陕西省宝鸡青铜器博物院，浓郁的青铜遗风、厚重的周秦之韵扑 面而来。2024年9月，习近平总书记在这里考察时指出，要加强青铜器文物的保护研究和宣传阐释，更 好地激发全社会特别是青少年对伟大祖国和中华文明的热爱。 今年五一劳动节前夕，《金融时报》记者在青铜器博物院正巧遇到200多名来自陕西渭南的青少年 研学团，他们告诉记者，今天最期待的就是能亲眼看到历史书封面上的何尊和上面刻着的"中国"二字。 何以中国？这份藏着来自三千多年前答案的青铜器，不仅吸引了研学团的少年们，还有无数海内外中华 儿女。随着人们对中国传统文化的高度认同和对历史、文化知识的渴求，文旅融合成为大众旅游的核心 诉求。2024年，宝鸡全年接待游客突破1亿人次，实现旅游综合收入711.75亿元，同比分别增长33.59% 和48.85%。 宝鸡的火热是陕西文旅发展的一个缩影。作为中华民族和华夏文明的重要发祥地之一，近年来，陕 西省充分发挥文化资源禀赋优势，以文旅融合发展为突破口，探索中华优秀传统文化的时代表达。当地 金融系统则打破传统信贷思维，全方位增强优质金融供给与文旅产业发展需求的适配性，推动文旅产业 高质量发展迈上新台 ...

Core Viewpoint - Xi'an Bank and Shaanxi Cultural Industry Investment Holding Group have launched a strategic cooperation to create a "Cultural Tourism Intelligent Supply Chain Financial Platform," aimed at enhancing the digital financial services in the cultural tourism sector and supporting the development of a trillion-level cultural tourism industry cluster in Shaanxi [1][2][3]. Group 1: Platform Overview - The platform is designed to integrate data flow, capital flow, logistics, and business flow in the cultural tourism industry, enhancing demand forecasting, intelligent decision-making, and risk perception capabilities [1][2]. - It has already facilitated credit issuance of 200 million yuan and reduced financing cycles to 2 days, achieving full online processes and data-driven credit assessments [2][3]. Group 2: Financial Services and Innovations - Xi'an Bank is leveraging its financial products and digital technology to provide customized financial services to cultural tourism enterprises, focusing on high-quality development [3][5]. - The bank has developed specialized financial products like "Cultural Tourism Loan" and "Scenic Business Loan" to support the development of key scenic spots in Shaanxi [6]. Group 3: Technological Integration - The bank is integrating technology into the cultural tourism ecosystem, offering services such as online ticket sales, smart payment solutions, and comprehensive financial services for various scenic spots [7]. - It has provided over 15 billion yuan in credit support to key cultural tourism enterprises in Shaanxi, focusing on projects related to scenic spots, cultural creativity, and rural tourism [7].

Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional culture and historical knowledge among the public [1][2][10] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for economic development [4][10] Group 1: Cultural Tourism Growth - Baoji received over 100 million tourists in 2024, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - Shaanxi Province boasts over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a rich foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high A-level attractions, representing 31.27% of the total A-level attractions [3] Group 2: Financial Support for Cultural Tourism - Financial institutions in Shaanxi are adapting their lending practices to better support the unique needs of the cultural tourism industry, which typically requires large amounts of funding with long return cycles [6][7] - The establishment of "Cultural Tourism Loans" and risk compensation funds aims to encourage banks to lend to cultural tourism enterprises, with compensation covering 20% to 50% of loan risks for qualifying companies [4][5] - Various banks, including Postal Savings Bank and Industrial and Commercial Bank, are offering tailored financial products to meet the diverse needs of cultural tourism businesses, from large-scale funding to credit loans for smaller enterprises [6][8] Group 3: Market Trends and Consumer Behavior - The demand for cultural experiences is evolving, with tourists seeking deeper cultural engagement rather than mere visits, prompting cultural tourism enterprises to innovate continuously [10][11] - The performance of cultural shows, such as "Chang Hen Ge," has seen significant growth, with a 155.48% increase in performance sessions, indicating a shift in consumer preferences towards cultural entertainment [10] - As of the first quarter of this year, the loan balance for cultural tourism enterprises in Shaanxi reached 321.891 billion yuan, supporting 1,364 companies, reflecting the financial sector's commitment to the industry's growth [11]