Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional Chinese culture and historical knowledge among the public [1][2][10] - In 2024, Baoji is expected to receive over 100 million tourists, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for regional economic development [4][12] Industry Development - Shaanxi Province has a rich cultural heritage with over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a solid foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high-level attractions, which account for 31.27% of the total A-level attractions [3] - The local financial system is adapting to the needs of the cultural tourism industry by enhancing financial supply and aligning it with industry demands, facilitating high-quality development [2][4] Financial Support and Innovation - Financial institutions in Shaanxi are innovating their lending practices to better support the cultural tourism sector, including long-term loans and risk compensation funds for qualified enterprises [4][6][7] - The People's Bank of China, Shaanxi branch, is collaborating with local government departments to provide financial backing for key industry chains, promoting a sustainable development model for cultural tourism [5][12] - Various banks are developing specialized financial products tailored to the needs of different segments within the cultural tourism industry, such as credit loans for startups and long-term financing for established enterprises [8][9] Market Performance - During the recent "May Day" holiday, Shaanxi's tourism sector saw a remarkable increase in visitor numbers and revenue, with 574.69 million tourists visiting key attractions, a year-on-year growth of 10.08% [10] - The performing arts market also experienced explosive growth, with 2,445 performances held, a staggering increase of 155.48% compared to the previous year [10][11] - The evolving preferences of tourists are shifting from mere visits to deeper cultural experiences, prompting cultural tourism enterprises to innovate continuously [11]

Core Viewpoint - Xi'an Bank and Shaanxi Cultural Industry Investment Holding Group have launched a strategic cooperation to create a "Cultural Tourism Intelligent Supply Chain Financial Platform," aimed at enhancing the digital financial services in the cultural tourism sector and supporting the development of a trillion-level cultural tourism industry cluster in Shaanxi [1][2][3]. Group 1: Platform Overview - The platform is designed to integrate data flow, capital flow, logistics, and business flow in the cultural tourism industry, enhancing demand forecasting, intelligent decision-making, and risk perception capabilities [1][2]. - It has already facilitated credit issuance of 200 million yuan and reduced financing cycles to 2 days, achieving full online processes and data-driven credit assessments [2][3]. Group 2: Financial Services and Innovations - Xi'an Bank is leveraging its financial products and digital technology to provide customized financial services to cultural tourism enterprises, focusing on high-quality development [3][5]. - The bank has developed specialized financial products like "Cultural Tourism Loan" and "Scenic Business Loan" to support the development of key scenic spots in Shaanxi [6]. Group 3: Technological Integration - The bank is integrating technology into the cultural tourism ecosystem, offering services such as online ticket sales, smart payment solutions, and comprehensive financial services for various scenic spots [7]. - It has provided over 15 billion yuan in credit support to key cultural tourism enterprises in Shaanxi, focusing on projects related to scenic spots, cultural creativity, and rural tourism [7].

Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional culture and historical knowledge among the public [1][2][10] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for economic development [4][10] Group 1: Cultural Tourism Growth - Baoji received over 100 million tourists in 2024, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - Shaanxi Province boasts over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a rich foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high A-level attractions, representing 31.27% of the total A-level attractions [3] Group 2: Financial Support for Cultural Tourism - Financial institutions in Shaanxi are adapting their lending practices to better support the unique needs of the cultural tourism industry, which typically requires large amounts of funding with long return cycles [6][7] - The establishment of "Cultural Tourism Loans" and risk compensation funds aims to encourage banks to lend to cultural tourism enterprises, with compensation covering 20% to 50% of loan risks for qualifying companies [4][5] - Various banks, including Postal Savings Bank and Industrial and Commercial Bank, are offering tailored financial products to meet the diverse needs of cultural tourism businesses, from large-scale funding to credit loans for smaller enterprises [6][8] Group 3: Market Trends and Consumer Behavior - The demand for cultural experiences is evolving, with tourists seeking deeper cultural engagement rather than mere visits, prompting cultural tourism enterprises to innovate continuously [10][11] - The performance of cultural shows, such as "Chang Hen Ge," has seen significant growth, with a 155.48% increase in performance sessions, indicating a shift in consumer preferences towards cultural entertainment [10] - As of the first quarter of this year, the loan balance for cultural tourism enterprises in Shaanxi reached 321.891 billion yuan, supporting 1,364 companies, reflecting the financial sector's commitment to the industry's growth [11]