Core Viewpoint - Chery Automobile is transitioning from a traditional car manufacturer to a global high-tech ecological group, emphasizing the importance of a sustainable internationalization strategy and a global innovation system [2][3][19]. Group 1: Global Innovation System - Chery's global innovation system is built on three core pillars: technological innovation, cultural innovation, and management innovation, which collectively support its transformation [6]. - The technological innovation system includes a global R&D layout and a "technology shelf" strategy, enabling localized development and validation across over 120 countries [6][7]. - Chery's "technology shelf" showcases cutting-edge technologies such as AI intelligent architecture, advanced battery systems, and L4 autonomous driving, all of which have undergone rigorous safety validation [7][14][15]. Group 2: Cultural and Management Innovation - Chery fosters a culture that encourages innovation, tolerates failure, and values practical results, attracting top global talent to support its technological advancements [8]. - The management innovation system prioritizes quality over sales and innovation over profit, aiming to build a world-class brand [8][19]. Group 3: Global Market Performance - In the first nine months of the year, Chery sold 2.0078 million vehicles, a 14.5% increase year-on-year, with 936,400 units exported, leading the Chinese automotive export market [18]. - Chery's sales in the European market saw a significant increase, with a year-on-year growth of over 200% [18]. Group 4: Future Direction - Chery aims to become a local corporate citizen in international markets by adhering to deep localization and value-sharing principles, establishing multiple overseas R&D centers to enhance local market competitiveness [16]. - The company is committed to a global collaborative innovation network, providing "Chinese innovative solutions" to the global automotive industry [18][19].

Core Viewpoint - Chery Automobile is focusing on becoming a truly global enterprise, emphasizing the need for agile organization, precise decision-making, proactive risk control, and deep cross-cultural integration [3][4]. Group 1: Global Expansion - Chery's overseas revenue is approaching half of its total, with expectations for future contributions from international markets and local employees to surpass domestic figures [3]. - As of September 30, Chery has over 17.72 million global users, with more than 5.43 million from overseas [4]. - In the first nine months of the year, Chery exported 936,000 vehicles, with a remarkable performance in Europe, where sales reached 145,000 units, more than doubling year-on-year [4]. Group 2: Product and Safety Focus - Chery aims to tailor its products to local tastes, stating that vehicles sold in Germany should have a German flavor, and those in Japan should reflect Japanese preferences [3]. - The company has introduced advanced technologies such as a new AI smart vehicle architecture and L4-level autonomous driving, but emphasizes that safety remains the top priority, stating "if it's not safe, it won't go on the road" [3]. Group 3: Challenges and Sustainability - Chery acknowledges challenges faced by Chinese brands in international markets, including issues with local adaptation and safety quality, which can harm the overall image of Chinese brands [4][5]. - The company stresses that globalization should not only focus on scale and speed but must also prioritize sustainability, offering affordable prices, reliable quality, and sustainable development to establish a new image of "safety, reliability, and high-end" for Chinese automobiles [5].

Core Insights - Chery Automobile is focusing on becoming a truly global enterprise, emphasizing the need for agile organization, precise decision-making, proactive risk control, and deep cross-cultural integration [1][2] - The company aims to adapt its products to local markets, ensuring that vehicles sold in different countries resonate with local tastes and preferences [1] - Safety remains a top priority for Chery, with advanced technologies being developed, but the company insists that no vehicle will be launched without meeting safety standards [1] Group 1 - Chery's overseas revenue is approaching half of its total, indicating a significant shift towards international markets [1] - As of September 30, Chery Group has over 17.72 million global users, with more than 5.43 million users located overseas [2] - In the first nine months of the year, Chery exported 936,000 vehicles, with European sales reaching 145,000 units, showing a year-on-year growth of over 200% [2] Group 2 - Chery's chairman acknowledges challenges faced by Chinese brands in international markets, including issues with local adaptation and safety quality [2] - The company emphasizes that globalization should not only focus on scale and speed but also on sustainability, affordability, and reliability to build a new image for Chinese automobiles [2]

Core Viewpoint - Chery's Chairman Yin Tongyue announced a "Global Innovation Declaration" at the 2025 Chery Global Innovation Conference, emphasizing the need for a comprehensive transformation into a "global high-tech ecological group" through three innovation systems: technology, culture, and management [1]. Group 1: Globalization Challenges - Yin highlighted common challenges faced by Chinese automotive brands overseas, including issues of "technical adaptability" (37% of complaints), "emergency support deficiencies" (29%), and "localization inadequacies," which are damaging brand reputation [4]. - Chery aims to upgrade from "product export" to "technology export," ensuring that its technology standards and quality can withstand scrutiny in over 120 global markets [4]. Group 2: Market Position and Sales - Chery has established a market presence across major regions, including Asia (excluding China), Europe, Africa, Oceania, and the Americas, achieving competitive advantages [4]. - In 2024, Chery ranked first among Chinese independent passenger car brands in sales in Europe, South America, the Middle East, and North Africa, with models like the Tiggo 5x and Tiggo 7 becoming market benchmarks [4]. - Chery's overseas revenue now accounts for nearly 50% of its total revenue [4]. Group 3: Technological Innovation - Chery's innovation system includes over 300 internal "Yaoguang laboratories" tackling more than 500 short-term projects and external "Kaiyang laboratories" collaborating with 100 top global universities on 1779 technology projects [7]. - The company has developed several groundbreaking technologies, including a new AI smart vehicle architecture, Rhino battery, axial flux vector dual motors, and L4-level autonomous driving, among others [7]. - Chery has established a global database of 12,000 real accidents and created over 100 corporate standards that exceed national standards, achieving 54 models with global five-star safety ratings [10]. Group 4: Cultural and Management Innovations - To address innovation risks, Chery has implemented a "shared results, I bear the risks" cultural mechanism, incentivizing project success with equity rewards while absorbing losses from failures [12]. - Chery emphasizes that "quality is more important than sales, and innovation is more important than profit," aligning its governance with the standards of Fortune 500 companies to enhance global operational capabilities [12]. - The company aims for its overseas workforce and revenue share to significantly exceed domestic levels, striving to become a globally trusted high-tech ecological group [12].

Core Insights - The article discusses the challenges faced by Chinese electric vehicle (EV) manufacturers in international markets, particularly issues related to technology adaptation, emergency support, and localization, which are affecting brand reputation [2][10] - Chery aims to transition from "product export" to "technology export" by establishing a robust innovation system to meet global standards across over 120 markets [2][7] - Chery's overseas revenue is approaching 50%, with significant market presence in Europe, South America, the Middle East, and North Africa, where it leads among Chinese brands in passenger vehicle sales [2][10] Innovation Systems - Chery has developed a comprehensive innovation framework consisting of three main systems: technology, culture, and management, to support its transformation into a global high-tech ecological group [7][12] - The company operates over 300 internal "Yaoguang laboratories" and collaborates with 100 top global universities through the "Kaiyang laboratory" network, focusing on 1779 technical projects [5][6] - Chery has established a global database of 12,000 real accident cases and has created over 100 enterprise standards that exceed national benchmarks, ensuring safety as a foundational aspect of its technology [10] Market Strategy - Chery's strategy emphasizes quality over quantity, with a commitment to achieving world-class standards in product safety and innovation, aiming for a significant increase in overseas workforce and revenue [12][13] - The company has introduced a risk-sharing culture to encourage innovation, where successful projects can lead to equity rewards, while losses are absorbed by Chery [12] - Chery's vehicles have received global five-star safety ratings, with 54 models achieving this status, reinforcing its commitment to safety and quality [10]

Core Viewpoint - Chery Automobile aims to establish a global innovation system to drive its transformation into a high-tech ecological group that is trusted and loved by users worldwide, enhancing the image of Chinese automotive brands in the global market [1][2]. Group 1: Global Challenges and Sustainable Development - Chery's chairman, Yin Tongyue, highlighted the increasing presence of Chinese cars, especially electric vehicles, in international markets, while acknowledging the challenges faced by some companies, such as quality issues and localization problems [2]. - The company emphasizes that globalization should focus on sustainable development rather than just scale and speed, aiming to create a new image of "safe, reliable, and high-end" Chinese automobiles [2]. Group 2: Three Innovation Systems - Chery has developed a global innovation ecosystem consisting of three core systems: technological innovation, cultural innovation, and management innovation, which work together to support its transformation [3]. - The technological innovation system is central to Chery's strategy, leveraging its market presence in over 120 countries to conduct global technology scanning and local development [3][4]. Group 3: Technological Advancements - Chery operates over 300 "Yaoguang Laboratories" focusing on significant technological challenges and collaborates with more than 100 top global universities through its "Kaiyang Laboratory" cluster [4]. - The company has established a comprehensive safety database and has developed over 100 safety standards, with 54 models achieving a five-star safety rating globally, showcasing its commitment to safety [4]. Group 4: Cultural and Management Innovation - Chery fosters a culture that encourages innovation and tolerates failure, providing support for global talent through flexible cooperation mechanisms [5]. - The management innovation system focuses on enhancing global operational capabilities, prioritizing quality over sales and innovation over profit, reflecting a deep-rooted awareness of quality and brand importance [5][6]. Group 5: Global Market Strategy - Chery is on a path to globalize its capital market operations, with nearly half of its revenue coming from overseas markets, and aims to enhance its governance and operational standards to align with global top companies [6]. - The company invites global innovators and experts to collaborate in its "Kaiyang Laboratory" and innovation alliance, aiming for mutual growth and success [6].