Core Viewpoint - The article discusses the impact of new residential regulations on market dynamics, highlighting that while new products with high usable area ratios are initially popular, their long-term success depends on multiple factors beyond just this feature [3][20]. Market Performance - New regulations have led to improved absorption rates for new residential projects, with cities like Guangzhou, Wuhan, Chongqing, and Nanjing showing rates exceeding traditional residential projects by over 10 percentage points [5]. - However, there is a noticeable decline in overall market heat, with absorption rates for new projects in major cities like Chengdu and Zhengzhou showing significant drops compared to previous months [7][20]. Product Analysis - The article emphasizes that merely having a high usable area ratio is insufficient to drive sales. For instance, a project in Wuhan with a high usable area ratio of 97-98% only achieved an 18% absorption rate at launch, indicating that other factors such as location and project amenities are crucial [11][20]. - In Chengdu, new projects have faced challenges due to misalignment in product positioning, with high prices and large unit sizes leading to lower absorption rates [14][15]. Competitive Landscape - The concentration of new projects in certain cities has led to customer fragmentation and slower sales velocity, particularly noted in Chongqing where absorption rates have dropped significantly [18][20]. - The article suggests that the competition among new residential projects will intensify, especially for high-end buyers who will evaluate projects based on a comprehensive analysis of advantages and disadvantages [20].

Core Viewpoint - In August, new home transaction expectations remained stable at low levels due to supply constraints, with cities like Hangzhou, Tianjin, and Changsha showing slight increases [1][14]. Supply Overview - In August, supply in 28 key cities dropped by 40% year-on-year, returning to the second-lowest level of the year, with all first-tier cities under pressure except Guangzhou, which saw a 13% increase [4][5][7]. - The overall supply volume was the second-lowest of the year, with a total of 4.76 million square meters expected to be supplied, a 26% decrease month-on-month and a 38% decrease year-on-year [5][7]. - First-tier cities saw a significant decline in supply, with Beijing, Shanghai, and Shenzhen experiencing over 90% drops in some cases, while Guangzhou was the only city to show growth [7][8]. Supply Structure - The supply structure in key cities is primarily focused on improvement needs, with 30% for basic needs, 51% for improvement, and 19% for high-end products [8][11]. - Over 70% of cities have their main supply concentrated in urban areas, with cities like Jinan and Wuxi showing a significant increase in high-end product supply [8][11]. Market Predictions - New home transaction volumes are expected to continue fluctuating at low levels, with a potential narrowing of year-on-year declines to within 5% due to a low base from the previous year [14][15]. - The differentiation between cities and projects is expected to intensify, with first-tier cities like Beijing and Shanghai likely to see a temporary decline in transactions due to a shortage of quality supply [15][17]. - Some second-tier cities, such as Tianjin, Suzhou, and Changsha, may experience a phase of recovery, particularly with the introduction of new residential products [15][17]. Transaction Expectations - Expected transaction changes for August indicate a mixed outlook, with Beijing and Shanghai likely to see declines, while cities like Guangzhou and Nanning may experience slight increases [17].

Core Viewpoint - The overall real estate market is showing signs of stabilization and weak recovery in Q2 2025, with new home supply and demand both increasing month-on-month but decreasing year-on-year, indicating significant supply constraints [1][2][6]. Supply - In Q2 2025, new home supply increased month-on-month but decreased by 20% year-on-year, with significant supply constraints remaining [2][6]. - Only first-tier cities saw a notable increase in supply, while second and third-tier cities continued to experience low supply levels, with the largest declines in the latter [4][6]. - The supply situation varied by city, with hotspots like Shanghai, Shenzhen, Chengdu, and Hangzhou experiencing increased supply, while weaker second and third-tier cities like Foshan and Huizhou saw significant declines [6][7]. Transaction Volume - The real estate market showed a weak recovery in Q2 2025, with a slight month-on-month increase in new home transactions, but a year-on-year decline [7][10]. - First-tier cities maintained strong transaction volumes, with cities like Beijing, Guangzhou, and Shenzhen showing positive year-on-year growth, while second and third-tier cities experienced mixed results [10][11]. - Overall, the transaction volume is expected to decline in Q3 compared to Q2, but the year-on-year decline may narrow due to last year's low base [27]. Second-hand Transactions - In Q2 2025, second-hand home transactions remained high but showed a downward trend month-on-month, with cities like Shenzhen and Xi'an experiencing significant year-on-year growth [11][14]. - Some third-tier cities also saw substantial growth due to low base effects from the previous year, while others remained in a correction phase [14][15]. Housing Prices - New home prices in 70 cities showed a narrowing year-on-year decline, with first-tier cities like Beijing, Shanghai, and Shenzhen maintaining high prices, while third-tier cities experienced steady price corrections [15][16]. - The price dynamics are influenced by the introduction of high-quality new properties, which have stabilized and slightly increased prices in certain markets [15][16]. Inventory - As of May 2025, the inventory of new homes was 463 million square meters, showing a downward trend due to supply constraints and stable transaction volumes [18][21]. - The inventory turnover period is stabilizing at around 25 months, with first-tier cities showing a significant decrease in inventory risks [21][23]. Outlook - The supply is expected to decline in Q3 2025, with first-tier cities remaining the focus for new launches due to strong demand [25][26]. - The overall market is anticipated to continue its weak recovery, with significant differentiation between core first and second-tier cities and weaker third-tier cities [27].