2025年，在"好房子"国家战略引导下，重点城市密集出台"好房子"新规，如放宽阳台/飘窗面积、鼓励空中花园/复式挑空、优化公共空间计容等。 这些新规显著提升了住宅产品的实得率、空间尺度和舒适度。不仅激活了刚需、改善、高端客群的分层需求，更推动产品力向"空间功能精细化、场景体 验品质化、社区运营生态化"三大方向加速进化。 从2025年1-6月重点城市热销项目来看，产品力较强的四代宅和新规项目起到了很好的"托举"作用。在当前楼市延续止跌企稳的弱复苏走势的同时，"好房 子"成交领涨。 中央明确建设"好房子" "好房子"可以说是贯彻2025年的关键词。 2025年3月两会定调全年方向，"稳住楼市股市"首次写入总体要求，明确"建设好房子"作为产业转型方向并迅速落实。 3月5日，政府工作报告明确房地产工作路径，加快构建"好房子"标准体系，推动行业向高质量发展转型。 3月31日，《住宅项目规范》正式发布，层高要求从2.8米提升至3米；对于设电梯的要求，从原先7层及以上优化为4层及以上；隔声要求从不大于75分贝 降低至65分贝；并新增了新增适老化、绿色环保要求等。这一规范的落地，不仅为住宅建设树立了更高标准，更标志着住宅产品 ...

Core Viewpoint - The overall real estate market is showing signs of stabilization and weak recovery in Q2 2025, with new home supply and demand both increasing month-on-month but decreasing year-on-year, indicating significant supply constraints [1][2][6]. Supply - In Q2 2025, new home supply increased month-on-month but decreased by 20% year-on-year, with significant supply constraints remaining [2][6]. - Only first-tier cities saw a notable increase in supply, while second and third-tier cities continued to experience low supply levels, with the largest declines in the latter [4][6]. - The supply situation varied by city, with hotspots like Shanghai, Shenzhen, Chengdu, and Hangzhou experiencing increased supply, while weaker second and third-tier cities like Foshan and Huizhou saw significant declines [6][7]. Transaction Volume - The real estate market showed a weak recovery in Q2 2025, with a slight month-on-month increase in new home transactions, but a year-on-year decline [7][10]. - First-tier cities maintained strong transaction volumes, with cities like Beijing, Guangzhou, and Shenzhen showing positive year-on-year growth, while second and third-tier cities experienced mixed results [10][11]. - Overall, the transaction volume is expected to decline in Q3 compared to Q2, but the year-on-year decline may narrow due to last year's low base [27]. Second-hand Transactions - In Q2 2025, second-hand home transactions remained high but showed a downward trend month-on-month, with cities like Shenzhen and Xi'an experiencing significant year-on-year growth [11][14]. - Some third-tier cities also saw substantial growth due to low base effects from the previous year, while others remained in a correction phase [14][15]. Housing Prices - New home prices in 70 cities showed a narrowing year-on-year decline, with first-tier cities like Beijing, Shanghai, and Shenzhen maintaining high prices, while third-tier cities experienced steady price corrections [15][16]. - The price dynamics are influenced by the introduction of high-quality new properties, which have stabilized and slightly increased prices in certain markets [15][16]. Inventory - As of May 2025, the inventory of new homes was 463 million square meters, showing a downward trend due to supply constraints and stable transaction volumes [18][21]. - The inventory turnover period is stabilizing at around 25 months, with first-tier cities showing a significant decrease in inventory risks [21][23]. Outlook - The supply is expected to decline in Q3 2025, with first-tier cities remaining the focus for new launches due to strong demand [25][26]. - The overall market is anticipated to continue its weak recovery, with significant differentiation between core first and second-tier cities and weaker third-tier cities [27].