7月10日，中国汽车工业协会发布产销数据。上半年，国内汽车产销量均超过1500万辆，同比均实现 10%以上较高增长。其中，新能源汽车新车销量达到汽车新车总销量的44.3%。 从主要车企销售数据看，比亚迪（002594）、上汽集团（600104）、吉利汽车、长安汽车（000625）、 奇瑞集团销量均突破百万辆，其中比亚迪、上汽集团两家车企销售突破200万辆，长城汽车（601633） 销量仅为56.98万辆，排名垫底。 从增速看，吉利汽车增速最高，同比增长47%，而长城汽车仅增长1.81%，增速显著低于全国平均水 平。 长城汽车欧拉品牌上半年销量腰斩，坦克品牌销量为10.37万台，同比下降10.67%，相较于去年同期 99%的同比增速大幅下滑。 坦克是长城的主力品牌，整体定价高，盈利能力强，是长城的冲击高端的主要品牌之一。 作为定位越野的品牌，近年来竞争激烈，之前有北汽旗下的越野品牌，之后又有方程豹系列。比亚迪旗 下方程豹品牌依托DMO超级混动越野平台，推出豹5、豹8等车型，凭借性价比优势快速抢占市场。从 销量来看，方程豹上半年累计销售60746台，同比增长2.0%，显然抢走了长城的越野市场。 虽然销量增长乏力， ...

Core Viewpoint - The article discusses BYD's strict price control measures implemented across its various brands, aiming to stabilize pricing and improve dealer compliance, amidst a backdrop of fluctuating customer demand and market conditions [1][3][6]. Group 1: Price Control Measures - Starting from July, BYD has enforced stringent price control across its brands, including Dynasty, Ocean, and Equation Leopard, with significant penalties for non-compliance [1][3]. - The price control measures are described as the strictest in history, with penalties of up to 1 million for new models and 300,000 for regular models if dealers fail to adhere to the pricing guidelines [3][9]. - Discounts on certain models have been reduced, with price increases of around 2,000 for some vehicles, while others have seen no discounts at all [6][9]. Group 2: Dealer Compliance and Market Impact - Dealers are required to strictly follow the manufacturer's pricing policies, with dark visits being conducted to ensure compliance, leading to penalties for those found violating the rules [3][6]. - The article notes a significant drop in customer traffic, with only three new customers reported on a Saturday afternoon, indicating a potential short-term impact on sales due to the new pricing strategy [3]. - The article suggests that while there may be short-term pain for dealers due to inventory issues and customer hesitance, the long-term benefits could lead to a healthier market and improved dealer confidence [6][10]. Group 3: Market Dynamics and Future Outlook - The article highlights that the price control measures are a response to previous price wars and aim to stabilize market sentiment, as continuous price drops may not encourage consumer purchases [10]. - The impact of these measures is expected to be felt across the industry, with dealers expressing concerns over sales and income during the transition period [9][10]. - Overall, the article conveys a sense of cautious optimism that these measures will ultimately benefit the automotive industry by promoting fair competition and protecting dealer interests [10].