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一场关乎1.4亿人的“甜蜜战争”:糖友饱饱、玛士撒拉、瑞吉,谁将给出终极答案?
3 6 Ke· 2026-01-08 02:11
体检报告上 " 血糖偏高 " 的年轻人,面对同事递来的奶茶只能摆手拒绝;确诊糖尿病的老人,看着儿女买来的 " 专用食品 " 却毫无食欲。这个 看似万亿规模的健康食品市场,正陷入 " 难吃 - 不吃 - 更差 " 的死亡循环。 "0 糖 " 饮料已占据超市饮料货柜的半壁江山。 2023 年中国无糖饮料行业市场规模达到 401.6 亿元,同比增长 101.2%。 与此同时,中国有接近 1.4 亿糖尿病患者 ,还有数亿血糖偏高人群,共同构成了这个市场的潜在用户基础。 然而令人困惑的是,这个理应蓬勃发展的市场却呈现出一个奇怪的现象:消费者一边追捧 " 无糖 " 概念,一边又对大多数无糖产品感到不满; 企业看到了巨大商机,却难以推出真正赢得人心的产品。 ——大健康食品系列第五篇 双重困境:用户之困与行业之困 在无糖食品市场,需求与供给之间横亘着一条巨大的鸿沟。一边是消费者"既想吃好又想健康"的本能渴望,一边是整个行业在技术、认知和商业模式上的 系统性困境。 消费者的三大核心痛点交织在一起,形成了难以突破的心理防线: 第一,概念混乱引发的信任危机是首要障碍。 超市货架上,"0糖""无蔗糖""无添加糖"等标签令人眼花缭乱。 ...
无糖饮料真的不含糖吗?
Xin Lang Cai Jing· 2025-12-30 17:06
Core Viewpoint - The article highlights the misconception surrounding "sugar-free" beverages, emphasizing that they may still contain low levels of sugar or sugar substitutes, which can pose health risks, particularly for certain populations [2][4][5]. Group 1: Health Risks of Sugar-Free Beverages - A case of an 18-year-old diabetes patient hospitalized due to long-term consumption of sugar-free drinks illustrates the potential dangers of these products [2]. - Sugar-free beverages are not completely devoid of sugar; they may contain low levels of sugar and often use artificial or natural sweeteners, which can be unsuitable for certain individuals [4][5]. - A study from Australia indicates that daily consumption of sugar-free sweetened beverages increases the risk of developing type 2 diabetes by 38% [4]. Group 2: Consumer Awareness and Behavior - Consumers are increasingly choosing sugar-free options under the impression that they contain no sugar, leading to a lack of awareness about the presence of sugar substitutes [4]. - The marketing of sugar-free products often emphasizes "0 sugar, 0 fat, 0 calories," which can mislead consumers regarding their health implications [3]. - Individuals like Mr. Zeng have begun to scrutinize ingredient lists for sugar substitutes after realizing that some sugar-free drinks do contain them [4]. Group 3: Recommendations for Specific Populations - Certain groups, including children, pregnant women, and individuals with specific health conditions, are advised against consuming sugar-free beverages due to potential health risks [5]. - Children may experience adverse effects on taste development and increased likelihood of obesity from long-term consumption of sugar substitutes [5]. - Pregnant women and individuals with a history of thrombosis or cardiovascular issues may face additional risks from consuming sugar-free drinks containing specific sweeteners [5].
甜味剂会让人越吃越胖?专家带你粉碎那些关于代糖的“甜蜜谣言”
Bei Ke Cai Jing· 2025-07-16 07:19
Core Viewpoint - The increasing consumer awareness of sugar control has led to a growing preference for sugar-free and low-sugar beverages that use sweeteners, despite ongoing safety concerns regarding these sweeteners [1][2]. Group 1: Understanding Sugar-Free Beverages - "Sugar-free" does not necessarily mean "no sugar" as it can still contain other types of sugars; products labeled as "sugar-free" must have sugar content less than or equal to 0.5g/100ml [2]. - Products claiming to be "sugar-free" may still contain other sugars like fructose or glucose syrup, which can lead to confusion among consumers [2]. Group 2: Sweeteners and Weight Management - Most sweeteners do not contribute to metabolism and are low in calories, which can help reduce overall energy intake when replacing sugar, aiding in weight management [4]. - However, consuming sweeteners alongside high-calorie foods can still lead to excessive energy intake and potential weight gain, emphasizing the importance of a balanced diet and exercise [4]. Group 3: Sweeteners and Diabetes - Diabetes is a metabolic disease not directly caused by sugar or sweeteners; maintaining a healthy lifestyle is crucial for prevention [6]. - Sweeteners do not significantly affect blood sugar levels and are safe for inclusion in the diets of diabetic patients [7].