Core Insights - The 2025 National Consumption Conference was held in Beijing, showcasing innovative consumption cases for 2025 [1] Company Innovations - Guizhou Zhenjiu focuses on quality and channel expansion to drive consumption growth [3] - Herbalife transitions from liquid nutrition to solid food with cake premix, promoting a blend of taste and health [3] - Weigang Dairy upgrades its formula and processes, venturing into new tea drinks [3] - Yilian integrates lotus culture with hyaluronic acid technology for innovative consumer experiences [3] - Aishurou emphasizes the transmission of "emotional value" for a clean and beautiful lifestyle [3] - TAIC introduces pure titanium home products, enhancing aesthetic living experiences [3] - Yalong Xiaoxiang explores new models for cultural relics through smart trade routes [3] Service Consumption - Pudong Development Bank Credit Card deepens customer engagement with running series to boost sports consumption [3] - Mars Petcare collaborates with Beijing Fashion Week to create a new fashion for pet owners [3] - Joy City empowers emotional connections through digital membership ecosystems [3] - Daguan Zhuanxin New Agricultural Market innovates highland agricultural product consumption scenarios with a three-tier product operation model [3] - Baiguoyuan enhances trust in consumption services with a "buy with confidence, return at will" policy [3] - Taikang focuses on elderly dental care needs with "Worry-Free Insurance" providing full-cycle services [3] - Koala AI Foreign Teacher leverages AI to enhance language learning experiences [3] - Vision Future utilizes AI digital technology to support a new ecosystem for live e-commerce [3] Brand Leadership - Zhanma transitions from a "traffic entry" to a "brand territory," enhancing brand influence [3] - Shuanghui Jian Song creates a new trend in self-care consumption with "clean formulas" [3] - Bright Dairy achieves brand upgrades from "national memory" to "trend symbols" through three-dimensional innovation [3] - Bosideng innovates technology in down jackets, balancing functionality and fashion [3] - Jinmailang Liangbai Kai strengthens health awareness in familiar water, promoting brand philosophy [3] - Mead Johnson Blue Zhen adheres to research innovation, using milk fat globule membrane to support high-quality industry development [3] - Hengjie explores new paths for domestic brands with the "Renew China Tour" IP [3] - Seven Wolves introduces new business travel menswear, culturally empowering national consumption trends [3] - Guyu innovates the interaction between science and aesthetics, narrating brand stories through traditional culture [3] Product Reputation - Haizhilun anchors on popular drinking scenarios, continuing quality innovation to maintain classic reputation [4] - Feihe Star Flying Sail creates a "fresh nutrition system" for a new generation of baby food [4] - Guangzhou Restaurant Lychee Pastry connects with Cantonese food culture, offering a new paradigm for "Guangzhou gifts" [4] - Hongxing Erke Park Running Shoes focuses on national sports scenarios, driving innovative domestic consumption [4] - Xiaohutuxian·Xian15 upgrades classic products, enhancing quality and cultural experience [4] - Pigeon newborn bottles address feeding pain points, optimizing feeding methods [4] - Beishute's "plant-based" sanitary napkins provide comprehensive safety from source to end [4] - Mingyue Qingsong control lenses innovate optical technology for a more comfortable visual experience [4] - FreeSkin hand cream innovates services to create a "high quality-price ratio" trend for domestic products [4] - Dong'a Ejiao advances technology to promote the integration of primary, secondary, and tertiary industries, creating trendy quality domestic products [4] - Dili Group empowers agricultural product circulation with technology and services [4] - Atomy drives continuous product upgrades through a "boutique" strategy and technological innovation [4] Green Consumption - China Resources Double Crane targets "dual carbon" goals, offering low-carbon products for a green lifestyle [5] - Amcor's "green and eco-friendly actions" bring sustainable development into practice [5] - Meisi's "green bottle" ensures sustainable high-quality consumption [5] - Laitai Mootaa leverages technology and green empowerment to explore new consumption experiences [5] - IAM's core technology eliminates the need for replacement consumables, supporting green and safe breathing [5] - Procter & Gamble identifies new consumer needs, providing high-quality laundry liquids for a better life [5] - OgaHua's massage robots utilize AI to enhance comfort in daily living [5] - Banfish PalFish integrates smart home with traditional aesthetics through full-spectrum eye protection lamps [5] - Huangshi Group revitalizes water buffalo milk products to meet high-quality dairy consumption demands [5] - Lemon Republic creates a new beverage experience with "cloud mist lemon" juice soda [5]

Core Viewpoint - Mingyue Lens, a leading lens brand in China, collaborates with Qianye Glasses to launch a campus public welfare campaign aimed at promoting vision health among children and adolescents, addressing the rising myopia rates in the country [1][5][8] Group 1: Campaign Overview - The campaign titled "Climbing to the Peak and Building Dreams for a Voyage" involves sharing learning experiences and myopia prevention knowledge with students in Chongqing [1] - Tsinghua University student leader Zhang Zhiyuan participated in the event, providing practical study techniques and encouraging students to adopt healthy eye care practices [1][3] Group 2: Myopia Statistics and Importance - According to the National Health Commission, the overall myopia rate among children and adolescents in China is projected to reach 52.7% by 2024, indicating that one in two students is affected [5] - The significance of myopia prevention is underscored by the alarming statistics, prompting initiatives like the public welfare campaign [5] Group 3: Product Offering - Mingyue Lens offers the "Mingyue Easy Control Lens," designed specifically for Chinese children's eye habits, balancing prevention effectiveness and comfort [5] - Clinical trials conducted by Zhongshan Ophthalmic Center and Tianjin Eye Hospital show that the lens has a myopia progression control effectiveness rate of 73.82%, with results published in the international journal "Ophthalmology" [5] Group 4: Social Responsibility - As a national brand, Mingyue Lens emphasizes its social responsibility by promoting myopia prevention awareness across the country, advocating for the protection of children's vision as a means to secure a brighter future [8]

Core Insights - The domestic lens company Mingyue is transitioning from a follower to a leader in the industry, showcasing significant advancements in myopia management lenses [1][2] - The clinical trial results for Mingyue's "Easy Control" lenses demonstrate a high efficacy rate of 73.82% in slowing myopia progression, indicating a substantial impact on eye health for adolescents [1] - Mingyue's commitment to R&D and understanding of Chinese children's eye habits has led to innovative lens designs that balance effective prevention and good visual experience [1][2] Company Developments - Mingyue has broken the long-standing monopoly of Japanese and Korean companies in the raw materials market for lenses through independent research and development [2] - The company has introduced several leading resin lens products, including the 1.71 series and dual anti-blue light lenses, which have been validated in national projects [2] - Mingyue not only utilizes its high-quality materials but also shares them with other domestic manufacturers, promoting the overall upgrade of the local lens industry [2] Brand Positioning - Mingyue has appointed Olympic diving champion Guo Jingjing as its brand ambassador, marking a significant milestone in its brand evolution [3] - The company holds a market share of 12.4% in lens retail volume for 2024, maintaining its position as the leading domestic lens brand for nine consecutive years [5] - The presence of Guo Jingjing wearing Mingyue lenses on international platforms symbolizes a shift in perception of "Made in China" towards higher quality and stronger brand recognition [5] Product Innovation - Mingyue has developed a unique lens design that caters to the specific eye movement patterns of Chinese children, enhancing comfort and adaptability [6] - The "Easy Control" lenses utilize advanced resin materials, offering better clarity and visual performance compared to traditional PC materials, thus redefining the standards for myopia control lenses [6] - The innovative design and material choice of Mingyue's lenses ensure effective clinical outcomes and a user-friendly experience for children [6]