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星巴克四季度财报:中国市场净营收、同店销售、经营利润率连续稳健增长
Xin Lang Cai Jing· 2025-10-31 09:53
(来源:经济日报) 转自:经济日报 记者从星巴克中国获悉,10月30日,星巴克发布2025财年第四季度(截至2025年9月28日)及全财年业 绩报告。财报显示,中国市场在重振增长的轨道上继续保持良好势头,营业收入连续第四个季度增长, 同店销售额连续第二个季度正增长,利润率季度环比持续提升。 财报还显示,星巴克中国第四季度新开出183家门店,新进入47个县级市场。2025财年全年累计净新增 门店达415家。截至2025财年末,星巴克在中国1091个县级城市开出了8011家门店。 星巴克中国表示,新店保持了高效的盈利水平,两年内的新开门店持续贡献高于均值的同店销售。新开 店强劲的经济效益,为星巴克持续把握中国市场的广阔发展机遇奠定了坚实基础。 "我们在创新中坚守,在坚守中变革,不断强化品牌势能,始终以人文精神驱动业绩高质增长,全国6万 多名伙伴以一如既往的卓越服务,塑造品牌价值的持续提升和顾客体验焕新。"星巴克中国首席执行官 刘文娟强调,"我们对中国市场的信心与承诺不变,并将继续赢得可持续的高质量发展。"(经济日报记 者 朱琳) 图为星巴克敦煌门店。(资料图片) 财报显示,星巴克中国营业收入同比增长6%,达8.3 ...
品牌蓄力高质增长 星巴克中国发布四季度及全财年业绩报告
(编辑 张昕) 同店销售额的增长得益于多维创新驱动:持续的产品创新有效扩大了顾客群,盈利健康的专星送外送渠 道持续扩展,以及星享俱乐部会员权益的不断升级。焕新上市的茶拿铁系列进一步丰富了非咖饮品的选 择,有效拉动了下午时段的消费;全新推出的符合中国消费者口味的早餐三明治品类,则提升了食品销 售占比。 专星送业务借力新平台流量增长与用户补贴政策,继续保持强劲增长势头。截至本财年末,星享俱乐部 活跃会员数已达2550万,创下历史新高。 本报讯 (记者梁傲男)10月30日,星巴克发布2025财年第四季度及全财年业绩报告,中国市场在重振 增长的轨道上继续保持良好势头,营业收入连续第四个季度同比增长,同店销售额连续第二个季度同比 正增长,利润率季度环比持续提升。 ...
送饮料送WiFi、会员互通……2亿级“航空+咖啡”超级生态圈诞生
Core Points - China Eastern Airlines (CEA) and Starbucks China have officially launched a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecosystem experience for their nearly 200 million members [1][6] - The partnership allows for mutual member benefits, including free airport beverages and Wi-Fi for travelers and consumers [1] Group 1: Membership Benefits - CEA's "Eastern Miles" and Starbucks' "Star Club" will have fully integrated member benefits, allowing members to enjoy various perks through official channels [4] - Members of CEA can receive a free medium coffee at Starbucks locations in airports on the day of their flight, while Starbucks' Diamond members can enjoy free in-flight Wi-Fi after making a purchase at Starbucks [4] - Activation bonuses include CEA members receiving one Starbucks star upon activating their Starbucks membership, and Starbucks members receiving 100 CEA mileage points upon activating their CEA membership [4] Group 2: Promotional Activities - The partnership will leverage CEA's global route network and Starbucks' over 7,700 stores in China to launch "Aviation + Coffee" themed cultural tourism activities [5] - Joint initiatives will include "green flight" projects to promote low-carbon travel and environmental awareness [5] - CEA will support the Yunnan coffee industry by launching "Yunnan Coffee Themed Flights," allowing members to taste Yunnan coffee at high altitudes [5]