撰文 | 郝 雨 涵 编辑 | 张 南 设计 | 甄 尤 美 豪华车市场的外资品牌垄断时代，已然落幕。 2025年，传统豪华品牌遭遇挑战。30多万元买玛莎拉蒂、6.5折买阿斯顿马丁、凯迪拉克直降15万元等新闻报道频频出现，宝马甚至在2026年1月1 日开启官降，最大降价金额达30.1万元。 共探新营销，共创新可能 市场格局的剧变，也投射在消费舆论场中：曾在短视频平台火爆一时的 "保时捷三姐妹"，如今已变身为"尊界三姐妹"。 传统豪华品牌的增长势能正在减缓，凭借在新能源技术与智能化领域的双重领先优势，中国品牌正在打破传统豪华品牌对高端市场的长期垄断。 曾几何时， "低价走量""高性价比"是外界贴在中国汽车身上的固有标签，而叩开利润丰厚、品牌溢价突出的高端市场大门，一度是自主品牌遥不 可及的梦想。 近年来，这一局面迎来扭转，一众自主品牌纷纷吹响品牌向上的号角，向高端化赛道发起强力冲击，星途便是其中的典型代表。 奇瑞汽车股份有限公司董事长尹同跃曾在 2025年12月22日的星途品牌之夜上，就星途品牌的高端化路径给出了清晰阐释："第一，以产品为根基 打造极致产品力，不追求配置的简单堆砌，而是专注于最核心的差异化体验； ...

Core Insights - The 2025 Qilu Autumn Auto Show has become a major platform for consumers to take advantage of various discounts and subsidies, with nearly a hundred car brands and thousands of models present [1][5] - Government subsidies at both national and local levels are playing a crucial role in stimulating the automotive market, with significant financial incentives for consumers [2][4][5] Government Subsidies - National subsidies include a 20,000 yuan incentive for trading in old fuel vehicles for new energy vehicles and a 15,000 yuan incentive for trading in for another fuel vehicle [2] - The exemption of vehicle purchase tax for new energy vehicles from January 1, 2024, to December 31, 2025, allows for a maximum tax exemption of 30,000 yuan per vehicle [2] - Local initiatives, such as those from Shandong Province and Jinan City, provide additional financial support, with Jinan offering a total of 12 million yuan in subsidies for the second half of 2025 [4][5] Consumer Benefits - The combination of national and local subsidies significantly reduces the overall cost of purchasing vehicles, encouraging consumers to upgrade their old cars [5][9] - The automotive market has seen a double-digit growth in production and sales, with production reaching 18.24 million units and sales at 18.27 million units in the first seven months of 2025, driven by these policies [9] Manufacturer Promotions - Many manufacturers are offering substantial discounts, with some vehicles being sold at prices close to their cost to attract buyers during the peak sales season [7][9] - Examples of discounts include the Starway ES with a starting price of 131,800 yuan after discounts, and the Buick Regal at a starting price of 106,900 yuan [7][9] Financing and Insurance Offers - The auto show features attractive financing options, including zero down payment and low-interest loans, making it easier for consumers to purchase vehicles [10][11] - Insurance incentives, such as complimentary first-year insurance, are also being offered to further entice buyers [11] Consumer Guidance - Consumers are advised to understand the rules regarding the stacking of various subsidies and to be aware of the time limits for applying for these benefits [12][13] - It is recommended that consumers document the condition of their trade-in vehicles to avoid undervaluation during the appraisal process [12][13]