Core Viewpoint - Chery Exeed has launched the "EXEED Le Mans Plan," aiming to become the first Chinese brand to participate in the world's top three automotive racing events as a manufacturer team, integrating the spirit of Le Mans into its brand DNA [1] Group 1: Brand Evolution - Exeed is entering its 3.0 era, focusing on three dimensions: basic performance, value experience, and emotional expression to create a luxury brand system for the new era [1][3] - The company emphasizes building extreme product strength based on core differentiated experiences rather than merely stacking configurations [1] Group 2: Global Market Positioning - Exeed has completed its global market layout, exporting to over 30 mainstream markets, with an average overseas price exceeding 400,000 [3] - The brand has achieved the top sales position in several European markets, including Poland, the UK, and Italy [3] Group 3: Technological Advancements - Exeed's products feature core technologies such as "Falcon Assisted Driving" and "Lingxi Cabin," alongside the industry-leading Kunpeng Tianqing hybrid engine with a thermal efficiency of 48% [3] - The company plans to introduce the Rhino all-solid-state battery for vehicle validation by 2026 [3] Group 4: Product Matrix - Exeed will build a strong product matrix for the global market with two main series: ES and ET [4] - The ES series focuses on performance, while the ET series prioritizes luxury, with the ES8 and ET8 models showcasing innovative design and premium experiences [4] - More than three new models are expected to be launched in the next 10 to 20 months [4]

Core Viewpoint - The launch of the "Starway 3.0 Era" marks a significant advancement for the Exeed brand, focusing on new technologies, designs, products, and journeys to establish a luxury automotive brand that resonates with the global market [2][10]. Group 1: Brand Vision and Mission - Chery aims to define a global luxury brand in the era of new energy and intelligent vehicles, emphasizing originality and a unique brand identity that resonates with the younger generation [3]. - The brand's mission is to create a luxury experience that deeply connects with users' lifestyles and values, focusing on product excellence, cultural depth, and user relationships [3][6]. Group 2: Strategic Development - Exeed has transitioned from "scale manufacturing" to "value creation," achieving global recognition with over 70 quality accolades and 54 safety evaluations [6]. - The brand has established a presence in over 30 major global markets, with an average overseas price exceeding 400,000, achieving top sales in several European markets [6]. Group 3: Technological Innovations - The brand emphasizes advanced safety features, including a robust body structure and innovative seating technology, aiming to exceed global safety standards [8]. - Exeed is introducing cutting-edge intelligent driving solutions and high-efficiency powertrains, including a hybrid engine with the highest thermal efficiency in the industry [8]. Group 4: Design Philosophy - The design approach integrates global talent and cultural insights to create timeless automotive art, focusing on aesthetic depth and emotional resonance [9]. Group 5: Product Strategy - The ES and ET series will form a strong product matrix, with the ES7 GT and ES8 showcasing performance and innovative design, while the ET8 and ET9 emphasize luxury and spaciousness [12]. Group 6: Future Aspirations - Exeed has launched the "EXEED Le Mans Plan," aiming to participate in top-tier automotive competitions, using racing as a testing ground for performance and innovation [14]. - The brand's commitment to long-term innovation and performance excellence is reflected in its strategic direction and collaborative efforts with partners [16][17].

Core Perspective - The article highlights the launch of the Exeed 3.0 era, emphasizing a comprehensive upgrade through new technology, design, products, and journeys, aiming to establish a luxury brand system for the new era [1][5]. Group 1: Brand Development - Exeed aims to resonate deeply with the younger generation, focusing on high emotional and high potential luxury branding that aligns with their lifestyle [3]. - The brand will concentrate on three core capabilities: creating exceptional products based on differentiation, building a high-end brand culture that understands the global youth's pursuit of fun, individuality, intelligence, and sustainability, and fostering a symbiotic relationship with users [3][5]. Group 2: Product and Market Positioning - Exeed has transitioned from scale manufacturing to value creation, with products now available in over 30 major global markets, achieving an average overseas price exceeding 400,000 yuan [5]. - The brand has received over 70 global quality certifications and 54 global safety evaluations, indicating strong market acceptance and product reliability [5]. Group 3: Technological Innovations - The new models will feature advanced technologies such as the 3.0 Rock Body structure, 2400MPa hot-formed steel, and zero-gravity seat airbags, along with intelligent configurations like "Falcon Assisted Driving" and "Lingxi Cabin" [7]. - The powertrain will include a hybrid engine with a thermal efficiency of 48% and a seventh-generation hybrid transmission, with plans to introduce all-solid-state batteries by 2026 [7]. Group 4: Design Philosophy - The design language integrates Eastern aesthetics with interstellar exploration concepts, forming a triad of "Interstellar Gate," "Starry Universe," and "Starborn Feel," establishing a luxurious design system for Exeed [7]. Group 5: Future Product Plans - Exeed has defined two main series: the ES series focusing on performance, with models like the ES7 GT achieving 0-100 km/h in 3 seconds, and the ET series emphasizing luxury, featuring the ET8 and ET9 models [9]. - The company plans to launch more than three new models in the next 10-20 months, indicating a robust product pipeline [9]. Group 6: Strategic Initiatives - The launch event also introduced the "EXEED Le Mans Plan," aiming to become the first Chinese brand to participate in the world's top three automotive racing events, integrating the spirit of endurance racing into the brand's DNA [13].