Core Viewpoint - The World Brand Lab announced the 2025 World's 500 Most Influential Brands list, with China having 50 brands, ranking third globally. Changhong ranked 279th, rising 4 places from 2024, and is the 22nd Chinese brand on the list, marking its 22nd consecutive year in the ranking [1][2]. Group 1: Brand Influence and Rankings - Changhong's brand influence has been consistently improving, attributed to over 20 years of international expansion, accelerated smart transformation, and a focus on digitalization and brand rejuvenation [5]. - In June 2025, Changhong's brand value was reported at 252.139 billion yuan, ranking 51st in the 2025 Asia Brand 500 list, establishing a solid foundation for its global brand positioning [12]. Group 2: Business Development and Innovation - Changhong has transformed from a single manufacturing entity to a diversified multinational group, focusing on smart home, digital industry, special equipment, green energy, and healthcare, with a market presence in over 160 countries [6][7]. - The company has implemented AI technologies across its product lines, including AI televisions and refrigerators, enhancing its smart home offerings [7][8]. Group 3: Manufacturing and Technological Advancements - Changhong is evolving from traditional manufacturing to "smart manufacturing," with a focus on automation and intelligent upgrades across its 22 global manufacturing bases [10]. - The company has invested over 2.5 billion yuan in smart factory construction, achieving significant improvements in productivity and efficiency, including a 43% increase in labor productivity and a 76% reduction in product defect rates [11]. Group 4: Marketing and Global Strategy - Changhong has engaged in sports marketing, becoming a title sponsor for international events, which enhances its brand visibility and aligns with its core values of technological innovation [12][13]. - The company has established a unique global brand strategy, covering various international sports events, thereby strengthening its market presence and brand image [13].

《世界品牌500强》榜单基于品牌的世界影响力进行综合评估，主要考量市场占有率、品牌忠诚度和全球领导力三大核心指标。本年度，世界品牌实验室 对全球约8000个知名品牌进行了系统评分，最终遴选出最具影响力的500个品牌。 作为中国科技制造领域的代表企业，长虹近年来持续推进"人工智能+"战略，在AI家电、智能制造、绿色能源、医疗健康等多个领域取得突破性进展。今 年6月，长虹在"2025年中国500最具价值品牌"榜单中品牌价值达2521.39亿元；9月，又在"2025年亚洲品牌500强"中跃居第51位，创历史新高。 12月17日，世界品牌实验室(World Brand Lab)正式发布2025年度(第二十二届)《世界品牌500强》排行榜。中国共有50个品牌上榜，稳居全球第三。其中， 长虹以强劲的品牌影响力位列第279位，较2024年上升4位。 长虹制造的国内首套星闪联接模组，是工信部牵头制定的近距离无线通信标准，中国通信产业科技自立自强的重要里程碑 在品牌建设方面，长虹坚持"扎根本土、放眼全球"策略。2025年，长虹升级为国际雪联滑雪大跳台世界杯冠名赞助商，并助力中国选手苏翊鸣夺得金牌， 深化"科技+体育"融合。此前 ...