Core Insights - The "2026 Please Come to Guangdong for the New Year" event series has been officially launched, focusing on the Spring Festival travel market and aiming to stimulate consumer spending during the winter season [2][4] - The event is part of the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" campaign, which includes four major activities and aims to create a "fourth wave" of consumer enthusiasm [2][4] - The event has a strong historical performance, with previous iterations yielding positive market feedback, and this year's activities are expected to be more diverse and well-prepared [2][4] Summary by Sections Event Overview - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, focusing on cultural and traditional themes related to the Spring Festival [2] - The event is expected to leverage previous successes and enhance its offerings with targeted activities and policies [2][4] Promotional Measures - A total of 20 million yuan in tourism consumption vouchers will be distributed at the provincial level, covering key areas such as travel routes, scenic spots, and hotel accommodations [3] - The promotional strategy includes a combination of government vouchers, platform subsidies, and merchant promotions, with major platforms like UnionPay, Ctrip, Tongcheng, and Fliggy participating [3] - The event will feature a matrix of seven major cultural and tourism activities, including community cultural celebrations and high-end artistic performances [3][4] Consumer Engagement - The event aims to enhance consumer engagement through a variety of cultural products and promotional activities, aligning with national strategies to boost domestic consumption [4] - Guangdong's efforts in promoting consumption are highlighted by the establishment of five key brands focusing on different aspects of tourism and culture [4] - The initiative is designed to create a multi-faceted approach to stimulate consumer interest and spending during the festive season [4][5]

Core Insights - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, aiming to attract domestic and international tourists for an immersive cultural experience [1][2] Group 1: Event Overview - The event is part of the "Enjoy a Warm Winter in Guangdong" consumption season, which includes four major themes: "Travel Guangdong with the National Games," "Travel Guangdong for the Summit," "Winter Vacation Study in Guangdong," and "Please Come to Guangdong for the New Year" [2] - The event will feature seven key activities, including the "Shared New Year Flavor Plan," cultural tourism consumption promotion, multimedia publicity, "Intangible Cultural Heritage New Year," "Celebrating the New Year in Museums," "Our Festival" cultural feast, and "Artistic New Year Celebration" [2][3] Group 2: Economic Impact - From October 27 to December 7, the tourism consumption in Guangdong increased by 18.4% year-on-year, with online travel consumption and tourist numbers rising by 10.0% and 9.9%, respectively [2] Group 3: Special Activities - The event will include the release of a "Global Reunion Dinner" menu, traditional activities like the Cantonese Temple Fair and Lion Dance, and a "Non-Heritage Shopping Month" both online and offline [3] - The main venue for the event will be in Shunde District, Foshan, featuring activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [3] Group 4: Promotional Measures - Three major promotional measures will be implemented: a total of 20 million yuan in cultural tourism consumption vouchers, high-quality "scenic area + hotel" and "food + ticket" packages, and a combined discount matrix of government vouchers, platform subsidies, and merchant promotions [4] - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will support the event with various promotional activities and financial resources [4]