《21世纪》： 2025年，中国企业出海经历了一场深刻的"质变"，呈现出哪些关键 的新特点？基于这些特点，你判断未来中国企业的全球化进程将如何演进？ 记者丨吴斌 编辑丨李莹亮 即便面对全球市场的惊涛骇浪，中国企业依然坚定驶向深海、乘风破浪，在国际市场发出更 强声音。 建银国际首席策略师赵文利在接受21世纪经济报道记者专访时表示，过去企业出海更多是获 取海外市场份额，而且目的地主要是欧美主要国家，而现在正迈向在全球经济治理中发挥作 用的新阶段，对于新目的地的出海探索也更为深入。随着国际话语权的提升，中国企业在新 能源、数字科技等领域不再只是跟跑者，而是开始成为规则和标准的制定者。这意味着企业 不仅"走出去"销售产品，更可以输出中国的技术规范、管理经验，参与重塑行业游戏规则。 作为决定出海成败的关键因素，实现高质量的本地化运营至关重要。赵文利认为 企业最需要 补足的是跨文化的本地经营管理能力 ，"走出去"更要"融进去"。企业一旦进入海外市场，就 应目光长远、扎根当地，尊重当地的文化和商业惯例，努力融入本地社区。重视本地人才的 聘用和培养，打造多元文化的管理团队；根据东道国消费者偏好和需求，调整产品设计和营 销策略 ...

Core Insights - Chinese companies are transitioning from merely capturing market share in developed countries to playing a significant role in global economic governance, particularly in sectors like renewable energy and digital technology [1][4] - The globalization of Chinese enterprises is evolving into a "2.0 phase," characterized by a focus on "technology + brand," emphasizing innovation and high-end branding to establish a competitive edge in both developed and emerging markets [2][3] Group 1: Globalization Trends - The shift in Chinese companies' overseas strategy is moving from "cost-driven" to "value-driven," focusing on technology innovation and brand premium rather than low prices [2][4] - The competitive focus is expanding from merely exporting products to also including brands, technology standards, and business models, significantly increasing profitability [2][4] - The diversification of overseas markets is driven by geopolitical tensions and the restructuring of global supply chains, necessitating deeper integration into host countries [2][4] Group 2: Local Integration and Management - High-quality local operations are crucial for success in overseas markets, requiring companies to enhance their cross-cultural management capabilities [1][12] - Companies must respect local cultures and business practices, hire and train local talent, and adapt products and marketing strategies to meet local consumer preferences [1][12] - Financial capital plays a vital role in supporting local operations by providing stable funding and risk management tools [12] Group 3: Financial Infrastructure and Support - The Shanghai Pudong New Area's action plan emphasizes diverse financing services and cross-border capital flow facilitation to support companies going global [6][8] - The plan allows companies to use RMB for cross-border transactions, mitigating exchange rate risks and enhancing financial security [6][8] - Addressing challenges such as complex cross-border funding processes and legal risks is essential for transforming financial support into competitive advantages for companies [7][8] Group 4: Belt and Road Initiative - The Belt and Road Initiative creates a systematic cooperation framework that facilitates the transition of Chinese companies from "product export" to "full industry capability export" [9][10] - This initiative enables Chinese companies to provide complete industry chain solutions, particularly in green energy and digital technology, enhancing their global competitiveness [9][10] Group 5: Recommendations for Companies - Companies should conduct thorough market research and strategic planning to understand local laws, business environments, and market demands before entering new markets [15] - Emphasizing local integration and team building is essential for long-term success in overseas markets [15] - Utilizing digital management tools and financial resources effectively can help mitigate risks associated with international expansion [15]

埃及姑娘海娜曾经在中国杭州留学，去过中国很多地方。中国的高铁、地铁、智慧城市系统，和对生态环境的保护等方面都给她留下深刻印象。毕业后，她 选择留在中国企业工作。她认为，中国式现代化让人看到的不仅是强大的经济实力，更是一种文化自信和对未来的坚定信念。 ...