2025年，AI产业迎来从"技术展示"到"价值创造"的关键转折点，资本市场对AI的认知也从"模型狂欢"转 向"应用为王"，一批深耕垂直领域的AI+SaaS企业正悄然站上风口。 近日，智慧CRM服务商玄武云（02392）发布的25年中期业绩，也向我们展示了AI+SaaS如何深度赋能 垂直行业。中报显示，玄武云在报告期内不仅达成了毛利率的提升，还实现了经营性现金流的再度回 正，经营愈加稳健。与此同时，公司在AI+快消垂直领域持续创新，推出了饮料白酒行业的SKU超级模 型、奶粉行业防作弊检测模型以及诸多AI标品，这也使得公司上半年AI相关合同实现了大幅增长，同 时也意味着，玄武云的AI"引擎"动力正逐步增强。 业务结构持续优化，战略聚焦成效凸显 玄武云2025年中期业绩显示，公司实现总营收4.1亿元（人民币，下同）。其中，公司持续聚焦发展的 SaaS板块表现突出，实现营收2.4亿元，收入占比达59.6%，业务收入结构持续优化，显示出公司战略聚 焦的成效。 盈利能力方面，通过深化AI与SaaS业务的融合，该板块毛利率稳步提升至26.5%，并有效带动公司整体 毛利率水平提高。期内整体毛利率达到18.2%，同比提升2.6 ...

2025年，AI产业迎来从"技术展示"到"价值创造"的关键转折点，资本市场对AI的认知也从"模型狂欢"转 向"应用为王"，一批深耕垂直领域的AI+SaaS企业正悄然站上风口。 近日，智慧CRM服务商玄武云（02392）发布的25年中期业绩，也向我们展示了AI+SaaS如何深度赋能 垂直行业。中报显示，玄武云在报告期内不仅达成了毛利率的提升，还实现了经营性现金流的再度回 正，经营愈加稳健。与此同时，公司在AI+快消垂直领域持续创新，推出了饮料白酒行业的SKU超级模 型、奶粉行业防作弊检测模型以及诸多AI标品，这也使得公司上半年AI相关合同实现了大幅增长，同 时也意味着，玄武云的AI"引擎"动力正逐步增强。 业务结构持续优化，战略聚焦成效凸显 玄武云2025年中期业绩显示，公司实现总营收4.1亿元（人民币，下同）。其中，公司持续聚焦发展的 SaaS板块表现突出，实现营收2.4亿元，收入占比达59.6%，业务收入结构持续优化，显示出公司战略聚 焦的成效。 盈利能力方面，通过深化AI与SaaS业务的融合，该板块毛利率稳步提升至26.5%，并有效带动公司整体 毛利率水平提高。期内整体毛利率达到18.2%，同比提升2.6 ...

Core Insights - Xuanwu Cloud (02392) reported a revenue of 410 million yuan for the first half of 2025, with the SaaS segment contributing 240 million yuan, accounting for 59.6% of total revenue [1] - The company achieved positive operating cash flow in the first half of 2025 due to strict financial controls and improved cash flow management [1] Customer Service and Client Base - Xuanwu Cloud served a total of 2,351 clients across four major industries: finance, fast-moving consumer goods, government enterprises, and TMT, with core clients contributing 95.0% of total client revenue [1] - The SaaS segment had 1,558 clients, with an average revenue per user (ARPU) of 1.1 million yuan [1] Product Development and Innovation - The company enhanced its AI + SaaS product capabilities, particularly in its sales cloud, which saw updates to existing features and the introduction of new components like "super forms" and "surveys" [2] - Xuanwu Cloud upgraded its Smart U Customer product for the durable consumer goods sector, leveraging Huawei's Ascend and DeepSeek open-source models, and launched multilingual versions to improve global marketing efficiency [2] AI Product Expansion - The company developed new AI applications tailored to the consumer goods sector, including the SKU Super Model for beverage and liquor industries and the unique "AI Photo Detective" model for the milk powder sector [3] - Xuanwu Cloud's AI standard products now include features for detecting empty displays and layered inspections, increasing the number of standard products to 12 [3] - The company created multiple AI assistants on its low-code platform, aimed at enhancing internal development and market insights [3] International Expansion and Strategic Partnerships - Xuanwu Cloud's overseas cloud communication business experienced rapid growth, expanding its service areas to Southeast Asia, Latin America, East Asia, and the Middle East, with partnerships established with telecom operators in South Korea and Thailand [4] - The company formed a strategic partnership with Tencent Cloud to collaborate on AI products, cloud communication, and smart retail [4] - Data-related products were launched on the Guangzhou and Shenzhen stock exchanges, broadening sales channels [4] Future Outlook - The chairman of Xuanwu Cloud, Chen Yonghui, indicated that the company will continue to focus on expanding its SaaS business, optimizing product services, and enhancing organizational management to achieve sustainable and high-quality growth [4]

玄武云(02392)午后涨超14%，截至发稿，涨12.42%，报1.81港元，成交额685.98万港元。 消息面上，玄武云拟于8月28日举行董事会会议批准中期业绩。公司上半年AI亮点纷呈：2月初，公司 聚焦耐消领域的行业垂直大模型智慧小玄率先完成与DeepSeek大模型的全面接入，引发市场关注；4 月，玄武云·玄瞳智慧U客产品焕新发布V10.0版本，携手华为昇腾AI生态与DeepSeek大模型，帮助企业 客户打造CRM增长中枢；5月，腾讯云与玄武云正式签署战略合作协议，双方合作将聚焦在AI产品与技 术、云通信、消费品行业智慧化转型三大方面。 ...

Core Insights - The 2025 Government Work Report emphasizes accelerating high-quality development in key manufacturing industry chains, highlighting the importance of smart manufacturing as a national priority [1] - Xuanwu Cloud's subsidiary, Xuan Tong Smart U Customer, has released the V10.0 version of its product, which leverages Huawei's Ascend AI ecosystem and DeepSeek large model to enhance CRM capabilities for enterprise clients [1] Group 1 - The V10.0 version is built on Huawei's Ascend series chips and software stack, providing an enterprise-level AI computing foundation that enables efficient training and inference of large models with hundreds of billions of parameters, achieving "second-level response" for customer profiling and opportunity forecasting [1] - The new features of Smart U Customer include real-time data capture from bidding information across the internet, helping clients access vast amounts of tender information and recommend high-value clients and bids [2] - The product also integrates natural language processing capabilities to filter bidding projects based on multiple dimensions, enhancing the accuracy of opportunity analysis and increasing win rates for sales teams [2] Group 2 - The V10.0 version supports multiple languages, including simplified and traditional Chinese and English, facilitating global marketing efficiency and business expansion for enterprises [3] - Xuanwu Cloud has expanded its overseas cloud communication business to multiple countries in Asia, Europe, and South America, addressing the global outreach needs of clients [3] - The upgraded Smart U Customer aims to enhance integrated sales and service capabilities, improve process efficiency, increase customer satisfaction, and boost market competitiveness for leading enterprises in the electronic manufacturing sector [3]

Core Viewpoint - The Chinese SaaS market is undergoing a significant transformation in 2024, with a shift from general AI models to vertical scenario-based services becoming the key competitive factor. The focus is on translating AI's potential into enhanced productivity for enterprise clients [1]. SaaS Market Growth - The CRM market in China is expected to reach 38.5 billion RMB by 2026, with a compound annual growth rate (CAGR) of approximately 20% from 2021 to 2026. The integration of AI into CRM has become a consensus in the industry, driven by increasing demand for real-time data decision-making and intelligent supply chains in sectors like fast-moving consumer goods and finance [1]. Company Performance - In 2024, the company reported revenue of 1.15 billion RMB, a year-on-year decrease of 10.1%. However, it achieved a net profit of 6.914 million RMB, marking a turnaround from losses. This improvement was attributed to a reduction in low-margin businesses and an increase in high-margin SaaS business, which raised the overall gross margin to 18.2% [3][4]. Business Segment Analysis - The company's PaaS revenue decreased by 39.2% to 419.41 million RMB, while SaaS revenue grew by 23.8% to 731.87 million RMB, increasing its share of total revenue by 17.5 percentage points to 63.6%, making it the primary growth driver [3][4]. SaaS Sub-segment Growth - Within the SaaS segment, the marketing cloud grew by 23.4%, the sales cloud by 14.9%, and the customer service cloud by 55.8%, indicating strong development across all three areas [6]. AI Integration and Product Development - The company focuses on integrating AI large model technology with comprehensive marketing scenarios to enhance business efficiency and performance. Its self-developed large model for the consumer sector has shown a SKU recognition rate of 95% and processes over 8 million images daily, providing substantial data support for clients [8][10]. Ecosystem Collaboration - The company has actively collaborated with various cloud vendors to expand its market reach and enhance brand value. Partnerships, such as with Huawei Cloud, have allowed the company to leverage additional sales channels, broadening its market coverage [12]. Strategic Focus - The company aims to continue its strategic focus on product standardization, operational refinement, and global business expansion. It plans to deepen AI integration and enhance resource efficiency and profitability [16].