丨证券研究报告丨 公司研究丨点评报告丨极米科技（688696.SH） [Table_Title] 毛利率提升加费用率有效控制，业绩大幅增长 报告要点 [Table_Summary] 2025 年一季度公司实现营收 8.10 亿元，同比下滑 1.89%，实现归母净利润 6263.91 万元，同 比增长 337.45%，实现扣非归母净利润 5542.42 万元，同比增长 583.28%。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 极米科技（688696.SH） cjzqdt11111 [Table_Title2] 毛利率提升加费用率有效控制，业绩大幅增长 公司发布 2025 年一季报：2025 年一季度公司实现营收 8.10 亿元，同比下滑 1.89%，实现归 母净利润 6263.91 万元，同比增长 337.45%，实现扣非归母净利润 5542.42 万元，同比增长 583.28%。 事件评论 风险提示 1、竞争加剧带来产品均价回落对公司营收和利润 ...

Core Viewpoint - Anker Innovations reported strong financial performance for 2024, with significant revenue and profit growth despite a slowing consumer electronics industry, highlighting its resilience and strategic focus on R&D and new business areas [2][4]. Financial Performance - The company achieved a total revenue of 24.71 billion yuan in 2024, representing a year-on-year increase of 41.14% [3][8]. - Net profit reached 2.11 billion yuan, up 30.93% from the previous year [3][8]. - In Q1 2025, revenue was 59.93 billion yuan, a 36.91% increase year-on-year, with net profit at 4.96 billion yuan, growing 59.57% [2]. R&D Investment - Anker Innovations significantly increased its R&D investment to 2.11 billion yuan in 2024, a 49.13% rise, marking a historical high [4]. - The R&D team expanded to 2,672 members, focusing on robotics, embodied intelligence, and energy storage [4]. Product Performance - Charging and energy storage products generated 12.67 billion yuan in revenue, accounting for 51.26% of total revenue, with a growth of 47.23% [6][8]. - Smart innovation products contributed 6.64 billion yuan, representing 25.64% of total revenue, with a year-on-year increase of 39.53% [6][8]. - Smart audio products achieved 5.69 billion yuan in revenue, up 32.84%, making up 23.04% of total revenue [6][8]. Sales Channels - Amazon remained the primary revenue channel, contributing 13.42 billion yuan, a 34.23% increase, accounting for 54.30% of total revenue [7]. - Other third-party platforms generated 1.68 billion yuan, growing 57.33%, while six independent sites collectively achieved 2.50 billion yuan, a 101.34% increase [7]. Market Dynamics - Anker Innovations demonstrated strong resilience in a challenging consumer electronics market, but faces increased competition and geopolitical uncertainties [2][4]. - The company is adapting to cost fluctuations and shifting production capacities while focusing on business innovation [2][4]. Strategic Focus - Anker Innovations is transitioning from a charging accessory company to a broader technology player, emphasizing energy storage, robotics, and AI [10]. - The company has initiated a strategic shift, closing or adjusting several product lines, including lawn mowers and electric bicycles, to streamline operations [10][11].

丨证券研究报告丨 公司研究丨点评报告丨极米科技（688696.SH） [Table_Title] 海外&车载积极在拓，Q4 盈利表现大幅改善 报告要点 [Table_Summary] 公司发布 2024 年年报：2024 年公司实现营收 34.05 亿元，同比下滑 4.27%，实现归母净利润 1.20 亿元，同比下滑 0.30%，实现扣非归母净利润 0.92 亿元，同比增长 34.94%。其中 2024 年 Q4 公司实现营收 11.23 亿元，同比下滑 1.02%，实现归母净利润 1.60 亿元，同比增长 367.35%，实现扣非归母净利润 1.56 亿元，同比增长 499.03%。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 极米科技（688696.SH） cjzqdt11111 [Table_Title2] 海外&车载积极在拓，Q4 盈利表现大幅改善 [Table_Summary2] 事件描述 公司发布 2024 年年报：2024 年公司实现 ...