中新网天津2月16日电 (记者 王君妍)记者16日从天津市商务局获悉，2026年农历马年春节假期首日， 在"乐购新春"天津春节特别促消费活动引领下，天津消费市场呈现出"启动早、热度高、场景新、保障 稳"的特点。天津市商务局重点监测的473家商贸流通企业，假期首日共实现销售额5.3亿元，同比增 32.5%，到店客流量263.4万人次，同比增27.7%。 作为春节消费的重头戏，餐饮市场在首日便展现出蓬勃活力。许多家庭首日提前进行家庭小聚，或为年 夜饭做最后的"提货"准备。天津市商务局重点监测的250家餐饮企业样本当日营业额同比增长12.1%。天 津市内各大知名品牌饭店和酒店的大桌包厢预订一空，据对样本企业调查统计，传统年夜饭、创新融合 菜、火锅等成为市民定制家宴套餐的较多选择。对于在家筹备跨年盛宴的消费者，各大超市推出各类海 鲜礼盒、进口食材以及制作年夜饭所需的半成品菜肴，带动生鲜区、海鲜销售迎来了采购高峰，天津市 商务局重点监测的65家连锁超市当日销售额和客流量分别同比增长19.3%和24.7%。(完) 天津重点商圈客流与销售额同步攀升，餐饮、文旅、零售、家电、汽车等板块全面发力，重点商业载体 推出新春限定礼盒 ...

Group 1 - The core digital consumption scale in China reached 9.37 trillion yuan, accounting for 46.5% of total household consumption expenditure, with physical goods making up 66.3% of this total [1] - Digital service consumption, including online education and healthcare, accounted for 29.2%, while digital content such as music and video represented 4.5% [1] Group 2 - By June 2025, the number of digital consumption users is expected to exceed 958 million, with Generation Z users at 261 million, representing 27.2% of the total [3] - The elderly population (60 years and above) accounts for 12.2% of digital consumers, while rural users make up 26.0% [3] - Consumers prioritize both practicality and experience, with 67.1% opting for practical alternatives and 60.6% purchasing for personal enjoyment [3] Group 3 - Digital travel and entertainment consumption exceeded 1 trillion yuan in the first half of the year, with online food delivery also surpassing 1 trillion yuan [4] - Digital livelihood services, including online healthcare and education, exceeded 500 billion yuan [4] - The report emphasizes the shift of China's digital economy from infrastructure to application, highlighting the importance of enhancing customer engagement and extending user interaction time [4] Group 4 - The intersection of artificial intelligence and consumption presents significant potential, with AI expected to drive a new data-driven consumption ecosystem [4] - Future supply-side improvements are anticipated through the development of AI terminal products and enhanced scene-based intelligent services [5] - Companies are expected to leverage AI for high-quality overseas expansion and to build intelligent production and logistics systems [5]

Group 1 - The core viewpoint of the article is that digital consumption in China is rapidly growing, with the user base expected to exceed 958 million by the first half of 2025, accounting for 85.3% of the total internet users [1] - The user structure indicates that the "Z generation" constitutes 27.2% of digital consumers, while users aged 60 and above make up 12.2%, and rural users account for 26.0%, highlighting a diverse digital consumption market [1] - The report notes that since 2025, digital consumption has shown strong performance in various segments, with 39.1% of internet users purchasing smart home, smart digital, and wearable devices [1] Group 2 - Digital consumption channels are increasingly integrating, with the boundaries of digital consumption scenarios continuously expanding [1] - The supply of digital entertainment content is diversifying, driving the integration of consumption across smart hardware, culture, and tourism sectors [1] - As of June this year, over 223 million users have utilized online services such as delivery and home repair, with service categories expanding to include pet care and elderly companionship, providing efficient support for daily life [1]