转自：新华财经 兴业银行厦门东区支行（以下简称"东区支行"）始终将"服务立行、金融为民"理念融入经营管理每一 环，以"真诚服务、相伴成长"为诺，以"同心服务、携手共进"为纲。该行将"兴公益"品牌理念与日常服 务实践紧密结合，以厅堂内的"惠民驿站"为圆心，将服务半径延伸至社区、企业和特殊客群家中。从厅 堂空间的科学设置到智能设备的深度赋能，从适老化服务的细致落地到新市民需求的精准对接，从团队 专业能力的持续锻造到分行顶层设计的有效引领，该支行将服务温度贯穿客户体验全过程，以高效、贴 心、专业的金融服务，努力建设有情怀、有担当的"百姓身边银行"。 合理设置空间 "兴公益"打造"心港湾" 走进兴业银行厦门东区支行营业大厅，功能分区的科学布局让人眼前一亮——智能服务区、现金业务 区、非现金业务区、财富销售区、自助银行区、贵宾接待区、客户等候区七大区域界限清晰，既实现了 业务"分流快办"，又让不同需求的客户各得其所。每个区域均配备专业人员，客户刚驻足咨询，便有工 作人员上前解答疑问、协助办理，有效保障客户服务体验。而其中最富温情的，莫过于精心设置的"兴 公益"惠民驿站。雨伞、医药箱、针线包、放大镜等便民用品一应俱全，这 ...

Group 1: Government Initiatives and Financial Sector Trends - The government work report emphasizes the development of technology finance, green finance, inclusive finance, pension finance, and digital finance, marking the first inclusion of these topics in the report following the central financial work conference [1] - By 2025, financial institutions are expected to further embrace artificial intelligence (AI) to enhance branch operations and accelerate digital transformation [1] Group 2: Branch Network and Financial Equipment Growth - As of the end of 2024, the number of offline bank branches in China is stable, with approximately 35,000 branches exiting and over 20,000 new branches added, maintaining a total of 220,000 branches [2] - Major banks like Agricultural Bank, CITIC Bank, and China Merchants Bank have achieved net growth in branch numbers, while city commercial banks have seen continuous growth in recent years [2] Group 3: Smart Financial Equipment Market Dynamics - The smart financial equipment market is experiencing stable growth in procurement due to supportive policies, with banks optimizing operations to reduce costs and enhance competitiveness [3] - The market is increasingly dominated by leading manufacturers such as Guangdian Yuntong, Great Wall Information, and Yihua, with Guangdian Yuntong holding the largest market share for 17 consecutive years [4] Group 4: AI Integration and Innovation in Financial Services - AI technology is driving the transformation of traditional smart financial devices, leading to new forms and applications that enhance operational efficiency [5] - Innovations such as modular smart counters and AI-driven cash handling solutions are being implemented to improve service capabilities and reduce operational costs [6][9] Group 5: Rural Financial Services and AI Applications - The number of rural financial service points reached 660,700 by the end of 2023, with banks upgrading terminals to meet diverse needs and integrating government services [8] - AI technologies are being utilized to enhance the functionality of rural financial terminals, promoting the integration of financial and governmental services [8] Group 6: Future Outlook and Market Evolution - The integration of AI and robotics is reshaping the operational landscape of bank branches, with a focus on enhancing customer experience and service efficiency [9][10] - Leading companies are expanding their services into areas like smart finance, digital payments, and enterprise credit, establishing a composite service capability [11]