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快递业价值战取代价格战
Jing Ji Ri Bao· 2025-11-23 21:53
Core Insights - The "Double 11" shopping festival has concluded quietly, but significant changes in the express delivery industry are emerging, including rising prices and new e-commerce business models, which present both opportunities and challenges for the market [1] Price Increase Trends - A price increase in the express delivery sector is ongoing, with 22 provinces raising prices, particularly in regions like Guangdong and Zhejiang, where the minimum price has been set at 1.2 to 1.4 yuan per package [1][2] - The average price of express delivery has dropped to 7.52 yuan per package in the first half of the year, a year-on-year decrease of 7.7%, indicating a long-standing reliance on low prices [2][3] Industry Dynamics - The price war has led to reduced profit margins and declining service quality, resulting in increased consumer complaints about delivery issues [3] - Regulatory bodies are pushing for a return to rational competition and an end to the price war, emphasizing the need for a sustainable industry ecosystem [3] Cost Distribution Challenges - The rise in delivery prices has prompted a reevaluation of cost distribution among e-commerce platforms, merchants, delivery companies, and consumers, which is crucial for the sustainability of the anti-"involution" movement [4][5] - E-commerce platforms are beginning to take on a role in balancing costs, with measures such as reducing shipping insurance costs for merchants [5] Profitability and Innovation - The express delivery industry is shifting from chaotic competition to rational pricing, with a focus on technological innovation and infrastructure investment to enhance efficiency and profitability [6][7] - Major companies like JD Logistics are investing heavily in automation and technology to reduce costs and improve service quality [6][7] Future Outlook - The industry is expected to enter a new phase by 2026, characterized by government guidance and proactive transformation by companies, focusing on technology investment and restructuring profit distribution mechanisms [6][7] - The ultimate goal is to create a sustainable ecosystem where merchant costs are manageable, consumer experiences are enhanced, and company profits are stable, moving away from a reliance on low prices [7]
快递业:从“价格战”到“服务战”
Zheng Quan Ri Bao Zhi Sheng· 2025-11-23 17:13
Core Viewpoint - The recent price increase in the express delivery industry is seen as a crucial attempt to break the "low-price dependency" and reconstruct the value logic of the industry, with 22 provinces already raising delivery prices [1][3][4]. Price Increase Background - The price increase began in Yiwu, Zhejiang, with a new minimum price of 1.2 yuan per ticket, followed by Guangdong raising the average price to over 1.4 yuan [1][2]. - Major express companies have raised prices for e-commerce clients by 0.3 to 0.5 yuan for packages under 1 kilogram [2]. Industry Challenges - The express delivery industry has faced a long-standing dilemma of "price for volume," leading to unsustainable profit margins, with the average price per ticket dropping to 7.52 yuan, a 7.7% year-on-year decrease [2][3]. - Complaints about service quality have surged, with issues like violent sorting and delivery delays becoming common [3]. Regulatory Environment - The price adjustments are largely driven by policy guidance aimed at correcting irrational competition and promoting rational market behavior [2][3]. - The National Postal Administration has emphasized the need for improved industry regulations and quality standards [3]. Industry Dynamics - The price increase has led to a restructuring of interests within the supply chain, with e-commerce platforms, merchants, and consumers needing to find a balance in cost-sharing [4][5]. - Small online shops that rely on low shipping costs face significant pressure, often needing to adjust their pricing strategies to maintain profitability [5]. Sustainable Profit Models - The express delivery industry is transitioning from chaotic competition to rational pricing, with a focus on technological innovation and infrastructure investment [6][7]. - Leading companies like JD Logistics are investing heavily in automation and technology to enhance efficiency and reduce costs [6]. Future Outlook - The industry is expected to deepen its focus on value rather than just price increases, aiming to create a sustainable ecosystem where merchant costs are manageable, consumer experiences are improved, and company profits are stable [8].
网点老板向每经记者讲述“史上最无感双11”:科技上位,人力退场,快递行业驶向国际市场
Mei Ri Jing Ji Xin Wen· 2025-11-17 13:25
Core Insights - This year's "Double 11" shopping festival has been described as the "most unremarkable" in history, with many express delivery companies reporting that their package volumes remained nearly flat compared to last year [1][4] - The average daily package collection volume for postal and express companies during this year's "Double 11" was 634 million, which is 117.8% of the normal business volume, with a peak daily volume of 777 million packages [1] - The logistics peak period has been extended, with significant promotional activities starting as early as September and continuing until mid-November [3] Group 1: Domestic Market Performance - Many express delivery outlets did not feel a significant increase in package volume during "Double 11," with some reporting only a few thousand more packages than usual on peak days [1] - The peak daily order volume for some outlets was approximately 55,000, showing minimal growth from last year's 54,700 [4] - Express companies have shifted focus from quantity to quality, indicating a healthy development in the logistics industry [4][6] Group 2: International Market Growth - In contrast to the domestic market, international markets are providing new growth opportunities for express companies, with J&T Express reporting a 55% increase in average daily package volume in the Philippines during "Double 11" [2] - Other Southeast Asian markets, such as Vietnam, saw a remarkable 211% year-on-year increase in package volume during the promotional period [2][5] Group 3: Technological Advancements - This year's "Double 11" highlighted the extensive use of technology in logistics, with many companies deploying automated sorting equipment and unmanned delivery vehicles [6][7] - J&T Express has upgraded over 1,000 delivery vehicles and established a large unmanned delivery fleet, while Zhongtong Express has formed the largest unmanned vehicle fleet in the industry [7][8] - The introduction of AI-driven systems has significantly improved routing efficiency, reducing analysis time from five days to one day, potentially saving over 100 million yuan in annual operational costs [8] Group 4: Future Outlook - Experts predict that the logistics industry will continue to experience a shift from quantity-focused strategies to quality-driven approaches, with stable price increases expected in the coming year [8]
网点老板讲述“史上最无感双11”:快递少了吗?技术上位、人力退场 ,行业驶向AI与全球化新战场
Mei Ri Jing Ji Xin Wen· 2025-11-15 06:49
Core Insights - This year's "Double 11" shopping festival saw a significant shift in consumer behavior and logistics operations, with many express delivery companies reporting stable package volumes compared to previous years, indicating a more normalized shopping pattern [1][3][6]. Group 1: Delivery Volume and Trends - Many delivery point owners reported that the volume of packages during this year's "Double 11" was nearly the same as last year, with peak daily volumes only slightly higher than usual [1][5]. - The average daily package collection volume for postal and express companies during "Double 11" reached 634 million, which is 117.8% of regular business volume, with a peak daily volume of 777 million packages [1][3]. - The logistics peak period has been extended, with significant promotional activities starting as early as September and lasting until mid-November, leading to three distinct peak periods [5][6]. Group 2: Automation and Technology Adoption - The express delivery industry has increasingly adopted automation technologies, with many companies investing in automated sorting equipment and unmanned delivery vehicles to enhance efficiency and reduce labor intensity [7][8][11]. - Jitu Express reported a significant increase in global package volume, with a 9% year-on-year growth on November 11, and a 15% increase in average daily package volume from November 1 to 12 [7][8]. - Major express companies like Zhongtong and Yunda have deployed thousands of unmanned vehicles and drones to address last-mile delivery challenges, indicating a shift towards technology-driven logistics solutions [8][9][11]. Group 3: Market Performance and Future Outlook - Experts noted that this year's "Double 11" was characterized by the best performance across enterprise, user, and delivery endpoints, reflecting a healthy development in the logistics industry [6][11]. - The logistics sector is transitioning from a focus on quantity to a focus on quality, with expectations for stable price increases in the coming year as automation becomes standard in delivery operations [11].