如今，人们不再满足于简单的"猫冬"，而是通过一系列智能、舒适的"暖科技"家居产品，营造出恒温、 恒湿、智能便捷的理想冬日居家环境，这种需求催生出了火热的"居家暖冬经济"。 面对这一趋势，京东旗下特价购物品牌京喜自营依托"源头直采+产业带直连"的模式，聚焦智能取暖、 氛围厨房小家电与舒适床品等品类，推出高质价比商品，以满足现代家庭对冬季生活的新需求。这些商 品自上线以来关注度不断走高，部分单品销量表现亮眼。 "功能性"取暖设备走俏，暖风机、小太阳两个月售出上万台 行业数据显示，生活电器销售呈明显的季节性波动，冬季销售额达全年峰值，低温天气的到来驱动保暖 类电器需求集中释放。同时，2025年创新型、高端保暖取暖产品及细分场景适配机型受到青睐。 伴随产品迭代升级与消费需求提质，单一化、高耗能的传统取暖方式已难以匹配当下用户需求，消费者 在选择保暖产品时，愈发看重功能性与实用性的双重适配。快速取暖、操作简便成为核心诉求，而"省 电节能""温度可调"也成为影响购买决策的关键因素。 京喜自营精准洞察这一消费趋势，上线多样化取暖设备，精准契合当下消费者的多元需求。其中，扬子 暖风机小巧便携，即开即热；轻巧便携的扬子小太阳取 ...

如今，人们不再满足于简单的"猫冬"，而是通过一系列智能、舒适的"暖科技"家居产品，营造出恒温、恒湿、智能便 捷的理想冬日居家环境，这种需求催生出了火热的"居家暖冬经济"。 "仪式感"厨电热销，电火锅类产品10月至今卖出4万台 面对这一趋势，京东旗下特价购物品牌京喜自营依托"源头直采+产业带直连"的模式，聚焦智能取暖、氛围厨房小家 电与舒适床品等品类，推出高质价比商品，以满足现代家庭对冬季生活的新需求。这些商品自上线以来关注度不断走 高，部分单品销量表现亮眼。 "功能性"取暖设备走俏，暖风机、小太阳两个月售出上万台 行业数据显示，生活电器销售呈明显的季节性波动，冬季销售额达全年峰值，低温天气的到来驱动保暖类电器需求集 中释放。同时，2025年创新型、高端保暖取暖产品及细分场景适配机型受到青睐。 伴随产品迭代升级与消费需求提质，单一化、高耗能的传统取暖方式已难以匹配当下用户需求，消费者在选择保暖产 品时，愈发看重功能性与实用性的双重适配。快速取暖、操作简便成为核心诉求，而"省电节能""温度可调"也成为影 响购买决策的关键因素。 京喜自营精准洞察这一消费趋势，上线多样化取暖设备，精准契合当下消费者的多元需求。其中， ...

加强监管保安全。该局执法人员以辖区内各类商超、批发市场为重点检查对象，对电暖器、暖风机、电 热毯等相关取暖设备全面检查，查验产品是否有合格证、3C认证标识等；检查产品广告宣传中有无使 用绝对化用语、虚标能耗等内容。截至目前，共出动执法人员45人次，检查家电销售经营主体73家，检 查中发现的2条问题已责令市场主体整改。 压实主体责任。该局执法人员要求市场主体做好采暖家用电器的自查工作，把好商品质量关，建立健全 商品进货检查验收、索证索票制度，并督促市场主体提高安全意识，积极排查安全隐患，同时排查是否 销售假冒伪劣产品,确保采暖家用电器消费安全。 寒潮天气来袭，连日来，新疆维吾尔自治区乌苏市市场监管局强化党建引领，积极践行"实干争先"理 念，多措并举，组织执法人员开展冬暖产品暨工业产品质量安全"暖冬守护"专项执法行动，对市场销售 的电热毯、电烤炉、暖手宝的进货来源、强制性产品认证证书、产品合格证明等进行检查，切实保障冬 季取暖消防安全。 立足常态长效。该局坚持问题导向不放松，多措并举加强强制性认证产品监管及相关知识和政策的宣传 解读，通过发放宣传材料、发布冬季家庭用电"五要""五不要"消费提示等方式加强消费引导和 ...

来源：新浪证券-红岸工作室 12月10日，欧圣电气涨0.53%，成交额4000.00万元，换手率0.64%，总市值62.79亿元。 异动分析 冰雪产业+家用电器+养老概念+机器人概念+人民币贬值受益 1、根据2024年12月12日互动易，公司已有抛雪机和暖风机产品，抛雪机设备可以在冬季帮助人们快速 清理道路、人行道、停车场和其他大型开放区域的积雪，确保交通畅通和安全。在寒冷的季节，暖风机 可以迅速提高室内温度，为用户提供温暖。 2、苏州欧圣电气股份有限公司的主营业务为空气动力设备和清洁设备的研发、生产和销售。公司的主 要产品为小型空压机、干湿两用吸尘器、家用洗地机和工业风扇。 技术面：筹码平均交易成本为25.62元 该股筹码平均交易成本为25.62元，近期该股有吸筹现象，但吸筹力度不强；目前股价靠近压力位 24.90，谨防压力位处回调，若突破压力位则可能会开启一波上涨行情。 公司简介 3、2023年10月25日互动易回复：公司的护理机器人产品正受到更多国内外客户的关注，它主要用于大 小便不能自理的失能、失智老人或术后恢复期的病患，减少家人或护工的辛劳。 4、近年来，公司尝试将小型空压机和干湿两用吸尘器核心技术 ...

Group 1 - The "winter economy" is gaining momentum in the Northern Hemisphere, driven by diverse consumer needs for warmth and comfort during the cold season [1][2] - Jiangsu Meilan Medical Equipment Co., Ltd. is producing a batch of warming patches valued at 360,000 yuan, which will be exported to overseas markets, addressing consumer demands for practical and health-oriented winter products [1] - The company has upgraded traditional warming products into a shoulder wrap form infused with mugwort essence, targeting modern consumers' needs for neck and shoulder care [1] Group 2 - Kunshan Guanhui Sports Products Co., Ltd. is preparing to export ski boards and sleds worth 302,000 yuan, emphasizing environmentally friendly and safe production methods [2] - The company has reported an import and export total of over 36 million yuan from January to October, reflecting an 11% year-on-year growth [2] - The demand for small heating appliances is also increasing, with orders for products like warm air fans and electric blankets continuing to rise as companies prepare for the winter season [2]

Group 1 - The core viewpoint of the articles highlights a significant increase in consumer spending in November, driven by short trips, winter clothing, and outdoor sports products, with keywords like "autumn travel," "winter protection," and "outdoor activities" dominating the consumption landscape [1][2][3] Group 2 - In November, the introduction of a 5-day "mini-holiday" for students led to a 70.84% year-on-year increase in GMV for "autumn travel" on the platform, with notable growth in sales of sports cameras (up 136.74%) and children's jackets (up 26.92%) [1] - Family-friendly destinations saw a surge in popularity, with amusement parks experiencing a 314.29% increase in GMV, and specific parks like Changlong and the China Dinosaur Park seeing growth of 79.72% and 19.11% respectively [1] - The demand for winter clothing surged, with "warmth" related products seeing a 10.33% increase in GMV, and down jackets increasing by 17.63%. Goose down products experienced a remarkable 264.73% growth in GMV [2] - Heating appliances became one of the fastest-growing categories, with electric heaters and heated blankets seeing GMV increases of 144.94% and 127.26% respectively, indicating a rising demand for localized heating solutions [2] - The outdoor sector is projected to be one of the strongest growth areas for consumption by 2025, with ski-related products like ski socks and quick-dry clothing seeing GMV increases of 56.41% and 26.25% respectively [3]

Core Insights - The heating appliance market is undergoing significant transformation driven by technological innovation and consumer demand for enhanced comfort and health [1][3][4] - Suning.com has launched a "Warm Winter Subsidy" plan to promote popular heating products and improve service offerings, including a 365-day exchange policy and rapid delivery [1][6] Group 1: Market Trends - The demand for heating appliances has shifted from basic heating to a focus on comfort, health, and emotional connection during winter [1][3] - Smart features are becoming mainstream in heating appliances, providing convenience and safety, such as remote control and automatic temperature adjustment [3][4] Group 2: Product Innovations - New heating products integrate home aesthetics and advanced technology, such as realistic flame effects and multifunctional heating tables that enhance family interaction [3][4] - Health-focused features are being introduced, including air purification and humidity control, addressing common user complaints associated with traditional heaters [4] Group 3: Consumer Engagement - Suning.com is actively engaging consumers with diverse pricing strategies and promotional offers, including products priced at 89 yuan for rapid heating and 299 yuan for humidifying oil heaters [6] - The company is leveraging platforms like Meituan and Douyin for convenient ordering and fast delivery, enhancing the overall consumer experience [6]

Overall Situation - In October 2025, the provincial market supervision 12315 institutions received a total of 26,062 consumer complaints, reports, and consultations, representing a year-on-year decrease of 5.25% and a month-on-month decrease of 5.74% [1] - Among these, there were 14,768 complaints, a year-on-year increase of 38.25% but a month-on-month decrease of 5.12%, accounting for 56.66% of the total [1] - The total economic loss recovered for consumers from complaints was 4.9227 million yuan [1] Complaint Analysis - The top three cities with the highest number of complaints were Taiyuan (2,420), Linfen (1,865), and Yuncheng (1,830) [3] - The main categories of complaints included 9,176 related to goods (62.13%) and 5,592 related to services (37.87%) [5] - Major issues leading to complaints were after-sales service (2,850), food safety (2,649), quality (2,175), and contracts (1,480), together accounting for 61.99% of complaints [7] Report Analysis - A total of 4,771 reports were received, with the top issues being violations of consumer rights (859), advertising violations (932), and unfair competition (709) [8][10] - The most reported companies included Hongtong County Yangni Textile Shop and Shanxi Transformation Comprehensive Reform Demonstration Zone [10] Consultation Analysis - The 12315 institutions received 6,523 consultations, showing a year-on-year decrease of 48.78% but a month-on-month increase of 1.46% [11] - The majority of consultations (5,103) were not related to market supervision systems [11]

Core Insights - The sudden drop in temperatures across multiple regions in China has led to a surge in demand for winter heating appliances, with significant sales growth reported in cities like Guiyang, Chengdu, and Changsha [1][3] - Consumers are increasingly prioritizing smart and health-oriented features in heating products, with sales of smart heating devices showing substantial increases [1][3] Group 1: Sales Performance - Guiyang, Chengdu, and Changsha have seen year-on-year sales growth of 150%, 110%, and 87% respectively in winter heating appliances since late October [1] - Sales of warm air fans with sterilization functions and AI-controlled graphene kickboards have increased by 102% and 87% respectively [1] Group 2: Consumer Preferences - Basic heating functions are no longer sufficient; consumers are favoring products with AI temperature control and voice interaction features [1] - Young consumers are particularly attracted to new heating devices that offer smart functionalities, such as voice control and remote operation via mobile apps [1] Group 3: Product Offerings - To cater to diverse heating needs during the Double Eleven shopping festival, the company has established a dedicated winter living appliance section, offering a range of products at various price points [3] - The product lineup includes items priced at 49 yuan for warm air fans, 239 yuan for electric heaters, and up to 599 yuan for dual heating oil radiators, addressing different consumer segments [3] Group 4: Additional Services - The company has introduced a "free clothing care" service in several stores, featuring popular products like four-tub washing machines to attract young consumers [3] - Customers have reported positive experiences with the "air wash" service, highlighting its efficiency and effectiveness in removing odors from winter clothing [3]

Core Insights - The consumption platform "What Worth Buying" reported strong performance in traditional categories such as mobile communication, home appliances, and furniture during the first phase of the "Double 11" shopping festival, indicating a sustained trend towards quality consumption [1] - The cold wave across many regions has led to a significant increase in demand for warm clothing and winter home goods, creating a new consumption pattern characterized by "temperature drop warming" and "home upgrade" [1] Group 1: Sales Performance - From October 15 to October 20, the GMV for overcoats, down jackets, and cotton jackets increased by 105.43%, 61.79%, and 36.01% year-on-year, respectively [2] - High-quality items such as goose down saw a GMV increase of 243.30%, while new thermal technology products like gold standard P cotton increased by 115.12% [2] - The demand for outdoor sports gear also rose, with yoga clothing GMV up by 43.84%, and climbing jackets and fleece jackets increasing by 80.95% and 100.99%, respectively [2] Group 2: Consumer Behavior - The cold weather has not dampened consumer enthusiasm for sports; instead, it has driven growth in related equipment, with keywords related to skiing seeing a 27.22% increase in popularity [2] - The GMV for ski clothing increased by 48.80%, and outdoor products like thermos cups grew by 70.42%, indicating a dual-line consumption trend of indoor and outdoor activities [2] - In contrast to the immediate consumption of clothing, home heating products showed a strong growth trend, with bedding GMV increasing by 169.44%, and winter bedding specifically rising by 258.17% [3] Group 3: Consumer Decision-Making - The purchasing pattern reflects a rational decision-making process where consumers first seek immediate warmth through clothing and then plan for long-term heating solutions based on personal home needs [3] - Products like water heating blankets and electric blankets saw GMV increases of 221.80% and 110.90%, respectively, due to their convenience and immediate effectiveness [3]