Core Insights - The article highlights the impressive sales performance of Aopu during the 618 shopping festival, achieving over 530 million in sales, showcasing the brand's strong market presence and value in the home appliance sector [1] - Aopu's marketing strategy of "full coverage + deep discounts" has been pivotal in driving sales, combining price advantages with quality service to enhance consumer trust [2] - The brand's continuous innovation in product development, particularly in the bathroom heater category, has solidified its market leadership and consumer recognition [6][8] Marketing Strategy - Aopu has effectively utilized traditional e-commerce platforms like Tmall and JD.com, maintaining a top position in brand rankings, while also leveraging collaborations with key influencers for live-streaming promotions [4] - The brand's marketing efforts have resulted in a staggering 690 million exposures, reinforcing its image as a "national brand" and enhancing consumer awareness [4][17] - Aopu's comprehensive marketing approach includes a significant offline presence, with large-scale advertising campaigns in over 200 cities, further embedding the brand into consumers' daily lives [16][17] Product Innovation - Aopu's success is attributed to its focus on core products and continuous innovation, with flagship products like the thermal bath heater and linear bath heater leading the market for years [6][8] - The introduction of differentiated products such as the beauty cabin bath heater and Smart intelligent sensing bath heater reflects Aopu's ambition to expand beyond traditional functionalities and meet evolving consumer needs [8][13] - The brand's commitment to addressing consumer pain points in both bathroom and kitchen environments has resulted in significant sales, with the kitchen air conditioning series selling 3,000 units during the 618 event [13][16] Long-term Strategy - Aopu's achievements during the 618 festival are seen as a result of its long-term strategic vision, focusing on quality, innovation, and consumer-centric approaches [16][18] - The brand's extensive experience and industry certifications have established a solid foundation for its market dominance and product development [16][18] - Aopu's ongoing commitment to understanding consumer needs positions it well for future growth in the home appliance market, particularly as demand for quality and smart products continues to rise [18]

九牧集团运营总裁林晓伟透露，九牧接下来要抢抓AI科技革命浪潮，通过AI加持场景重构，主张新卫 浴场景的新体验。 卫浴家居场景浪潮来袭。 卫浴行业新的趋势与竞争格局暗流汹涌。 刚刚过去的第29届中国国际厨房、卫浴设施展览会（下称"KBC"），由于九牧、汉斯格雅、摩恩等知名 品牌缺席，4天的展会比往届冷清了不少。据现场一名参展商反馈，第四天是展会最后一天，但客流量 与第二、第三天比起来明显减少了，不少参展商都在自家摊位中喝茶闲聊了起来。 九牧、汉斯格雅相继在KBC开幕前一天举办了各自的新品发布，采取主动营销的方式招揽目光。因此 有分析人士认为，场景取代单品，营销生态重塑，将是卫浴行业的未来趋势。与此同时，卫浴产品逻辑 也发生了转向。 在分析人士看来，九牧进入"AI+"场景，不仅是抢占市场占有率与寻求新的利润增长点，更是卫浴行业 突围的路径试探之一。 九牧的困境 为了跳出"价格战"和"功能堆砌"的怪圈，卫浴行业技术突破大战、对存量市场新增长曲线的抢夺早已展 开。九牧卫浴切入"AI+"场景的背后，实则隐现企业自身的发展瓶颈与卫浴行业的困境。 公开信息显示，九牧集团2024年营收超过700亿元，彼时创始人林孝发提出20 ...

费用端：24 年销售/管理/研发/财务费用率分别为18.2/4.7/4.3/-0.7%，同比分别 +0.8/+0.64/-1.09/+0.68pct，25Q1 分别为18.5/4.8/4.7/-0.8%，同比分别+0.23/-0.17/-0.62/-0.31pct，。 归母净利率：24A/24Q4/25Q1 分别为12.7/13.9/9.5%，同比分别+0.87/+2.25/+1.83pct，2024 年创新高， 盈利能力持续提升，25Q1 提升较多除费用率优化外其他收益贡献1.3pct。 投资建议：公司为通用照明行业龙头，产品端布局覆盖低中高端人群并持续推新，零售渠道门店持续升 级，流通渠道门店不断拓展并提升单店产出，商照业务聚焦头部项目拓展提份额，电商深化向中高端转 型经营向好，海外持续开拓新业务新区域，并积极拓展墙开、浴霸等品类，看好收入保持稳增，盈利能 力创新高并有望保持。我们预计，25-26 年归母净利润分别为9.5/10.3 亿元，对应EPS 分别为1.28/1.38 元，当前股价对应PE 分别为13.7/12.7 倍。维持"推荐"评级。 风险提示：市场竞争加剧、房地产行业景气下行、原材料价格大幅 ...

24&25Q1 民用电工板块综述：至暗时点或已过，关注红利价值 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 05 月 07 日 证券研究报告 行业研究 [Table_ReportType] 行业专题研究（普通） | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com 龚轶之 新消费行业分析师 执业编号：S1500525030005 邮 箱：gongyizhi@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 24&25Q1 民用电工板块综述：至暗时点或已 过，关注红利价值 [Table_ReportDate] 2025 年 05 月 07 日 本期内容提要: 请阅读最后 ...

24&25Q1 民用电工板块综述：至暗时点或已过，关注红利价值 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 05 月 07 日 证券研究报告 行业研究 [Table_ReportType] 行业专题研究（普通） | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com 龚轶之 新消费行业分析师 执业编号：S1500525030005 邮 箱：gongyizhi@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 24&25Q1 民用电工板块综述：至暗时点或已 过，关注红利价值 [Table_ReportDate] 2025 年 05 月 07 日 请阅读最后一页免责声明及信 ...

证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 欧普照明(603515) 投资评级 上次评级 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com 龚轶之 新消费行业分析师 执业编号：S1500525030005 邮 箱：gongyizhi@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 欧普照明：探索智能照明生态，积极提升股东 回报 [Table_ReportDate] 2025 年 05 月 01 日 [Table_S 事件：公司ummar发布y]2024 年及 2025 年一季报。2024 公司实现收入 70.96 亿元 （同比-9.0%），归母净利润 9.03 亿元（同比-2.3%），扣非归母净利润 7.46 亿元（同比-12.0%）；2025Q1 公司实现收入 14.91 亿元（同比 ...

证券研究报告 公司研究 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com 龚轶之 新消费行业分析师 执业编号：S1500525030005 邮 箱：gongyizhi@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 欧普照明：探索智能照明生态，积极提升股东 回报 [Table_ReportDate] 2025 年 05 月 01 日 [Table_S 事件：公司ummar发布y]2024 年及 2025 年一季报。2024 公司实现收入 70.96 亿元 （同比-9.0%），归母净利润 9.03 亿元（同比-2.3%），扣非归母净利润 7.46 亿元（同比-12.0%）；2025Q1 公司实现收入 14.91 亿元（同比-5.8%），归 母净利润 1.41 亿元（同比+16.8%），扣非归母净利润 0.88 亿元（同比 -14.7%）。尽管行业受地产下行影响 ...

2025 年 04 月 30 日 公司研究 评级：增持(维持) | 研究所： | | | --- | --- | | 证券分析师： | 林昕宇 S0350522110005 | | | linxy01@ghzq.com.cn | | 证券分析师： | 赵兰亭 S0350524080004 | | | zhaolt@ghzq.com.cn | | 联系人 ： | 孙馨竹 S0350124060027 | | | sunxz@ghzq.com.cn | [Table_Title] 盈利水平保持稳健，分红比例维持高水平 ——奥普科技（603551）2024 年年报点评 | 相对沪深 300 表现 | | | 2025/04/29 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 奥普科技 | -3.2% | -3.6% | -1.0% | | 沪深 300 | -3.6% | -1.1% | 4.2% | | 市场数据 | | | 2025/04/29 | | 当前价格（元） | | | 10.22 | | 52 周价格区间（元） | | | 9.06-12. ...

Summary of Opple Lighting Conference Call Company Overview - **Company**: Opple Lighting - **Fiscal Year**: 2024 - **Key Financials**: - Gross Margin: 39.3% - Net Profit: 903 million CNY, down 2% YoY - Revenue: 7.1 billion CNY, down 9% YoY [2][3] Core Insights and Arguments - **Business Performance**: - Home lighting business declined by 5%, while sales of whole-house smart lighting solutions grew over 40% [2][3] - Commercial lighting business faced a nearly 30% decline due to economic impacts, but project-type business maintained growth [2][3] - E-commerce sales saw a double-digit decline, while commercial lighting showed slight growth [2][4] - **Future Outlook**: - For Q1 2025, revenue slightly declined, but profit increased [4] - The company aims for a revenue growth of 5%-10% while maintaining gross and net profit margins [4] - Focus on technological and solution innovation, including new product launches [4] - **Government Subsidies**: - National subsidy policies had a limited but positive impact on sales due to diverse product categories and average transaction prices [2][5] - The company is exploring how offline distributors can leverage subsidies to boost sales [5] - **Gross Margin Pressure**: - Expected pressure on gross margin in H2 2024 and Q1 2025 due to terminal pricing factors [2][6] - Offline retail and commercial channels experienced margin declines, while other channels remained stable [6][7] - **Investment and Other Income**: - Other income increased due to government incentives and bank investment returns [2][8] - Investment income may decline slightly due to lower bank interest rates [8] Additional Important Insights - **Employee Count**: - Reduction in employee numbers due to macroeconomic pressures and AI applications replacing certain roles [3][10] - **Channel Performance**: - Revenue distribution: B2C offline (45%), B2B offline (25%), e-commerce (20%), overseas (10%) [3][14] - E-commerce faces intense competition, leading to a need for increased channel support [19] - **Inventory and Cash Flow**: - Inventory turnover days have increased due to slower payment speeds from major platforms [21] - Stock levels are expected to remain stable, with inventory turnover within 60 days [22] - **Market Trends**: - The recovery of the second-hand housing market is expected to positively impact sales of high-end products [23][24] - The company holds an estimated 8% market share in the home lighting sector, which is valued between 500 billion to 600 billion CNY [25] - **R&D and Innovation**: - Continued investment in R&D, focusing on smart lighting solutions and partnerships with universities [26] - The company aims to enhance its product offerings and market presence through innovation [26] - **M&A Strategy**: - The company is exploring M&A opportunities in the commercial lighting sector, focusing on acquiring benchmark enterprises with strong brands and solutions [27][31] This summary encapsulates the key points from the conference call, highlighting the company's performance, strategic outlook, and market dynamics.

风险提示：原材料价格大幅波动的风险，新业务拓展不及预期的风险，市场竞争加剧的风险。 盈利能力稳健。24年公司毛利率43.3%，同比+0.1pct；管理费用率/销售费用率分别为4.4%/8.1%，同比 +0.4/+0.1pct。24年公司净利率25.4%，同比+0.8pct；单 24Q4 净利率 21.3%，同比-5.1pct，费用上涨导 致净利有所下滑；单 25Q1 净利率 21.8%，同比+0.3pct。 投资建议：公司持续深化渠道布局，并以用户需求为核心不断创新产品，传统业务稳健成长，无主灯、 新能源等新业务快速发展，存量与增量空间并具。预计公司24-26年EPS分别为3.58/3.88/4.19元；4月25 日收盘价72.02元对应PE分别为20/19/17X，维持"推荐"评级。 海外业务增长强劲，国内市场增速平稳。公司已布局包括东南亚、美洲、中东等20多个国家，建立十余 个优质合作伙伴，在东南亚主要推广开关、灯、浴霸等成熟产品。整体国际化业务平稳增长，未来将在 中东、中欧、东欧、美洲等市场发展。24年公司境内/境外分别营收165.5/2.4亿元，同比分别 +6.8%/+36.8%。公司加大转换器、强弱 ...