对张静等市民而言，此次有奖发票活动不仅带来了抽奖的乐趣，更起到了精准的税法宣传作用。"最近 刷手机时，经常能看到有奖发票相关的新闻和科普帖子，比如《成都市有奖发票活动政策问答》里，就 详细说明了遇到企业拒开发票、开票加钱等情况该如何应对，让我们在消费时更有底气。"张静表示。 成都万象城一家门店，收银台显著位置张贴着有奖发票操作指引。财务负责人李伟介绍，活动开展以 来，顾客的开票需求明显增加。为应对春节期间的开票高峰，公司节前提交了发票额度调整申请，当天 便通过审批。"额度调整后，我们完全能应对春节的开票需求。"李伟表示，有奖发票传递出政府提振消 费的决心，企业也将坚守合规经营，借势提升品牌知名度。 热闹的太古里。(资料图)刘忠俊 摄 据悉，成都结合春节消费特点，依托有奖发票试点推出了一系列配套活动。春节期间，各区(市)县及重 点企业集中开展消费促进活动，推送有奖发票、以旧换新、汽车消费奖励等优惠福利；同时推出9大文 旅重点主题场景活动，涵盖灯会庙会、冰雪温泉、文博艺术等领域，既为消费者送上实惠，也让全球游 客感受到"公园城市，幸福成都"的独特魅力。 国家税务总局成都市税务局征管和科技发展处负责人表示，试点覆盖 ...

这是南太湖新区税务分局助推有奖发票试点工作、激发消费活力的生动缩影。今年以来，该局联合政务 办、银行等单位，组建专项宣传团队，深入大型商超、家居卖场等重点消费场景，以精细化服务、多元 化宣传和协同化推进，确保有奖发票惠民事项真正办好、办实。 记者 邵丹红 本报讯 市民陈女士近日在湖州首创奥特莱斯购物付款后，在南太湖新区税务分局工作人员的指导下， 顺利获取发票，并通过南太湖号参与了发票抽奖。"我开票成功后就点了参与抽奖，当场显示中奖100 元。点击确认后，奖金秒到账。"陈女士难掩兴奋地说。 （来源：湖州日报） 转自：湖州日报 为了让试点工作更顺畅，税务人员变"被动解答"为"主动辅导"。在湖城吾悦广场，他们不仅面向商场管 理方和商户代表召开政策辅导专题会议，解读有奖发票的实施背景、参与范围和开具规范，还手把手指 导商户完成发票系统设置，推广"支付即开票"新模式。"以前总觉得开发票是麻烦事，现在税务人员上 门教，流程清楚了，主动要发票的顾客也多了，生意更规范了。"某家电商户负责人表示。 此外，税务部门加强与政务办、银行等单位的信息共享和风险防控，确保抽奖公平公正、资金安全可 控。同时，建立商户辅导台账，定期回访了解 ...

受上述处置及系统优化影响，个别商户在暂停期间可能出现暂时无法开具活动发票的情况；部分商户正 按统一要求开展发票管理系统升级优化工作，升级期间可能短时影响发票开具或上传功能。请广大市民 理解支持，合理安排消费时间。 海口市商务局表示，后续持续加强有奖发票全流程规范管理，与广大市民、诚信商户共同营造公平、有 序、诚信的消费与参与环境。 此外，海口市商务局还发布了有奖发票活动注意事项，明确四类商家可依法拒绝开具发票的情形：未实 际发生消费或与实际消费不符，不合理分拆或合并开具发票，无正当理由要求开具红字发票，对同一笔 消费反复红冲、变更信息重新开具。(完) 中新网海口2月24日电 (记者 王子谦)海口市商务局24日发布《关于进一步规范有奖发票活动秩序的公 告》。该公告称，近期，在有奖发票活动开展过程中，发现个别消费者与商户存在开奖后违规红冲、作 废发票等行为，违反活动规则，扰乱公平参与秩序，影响诚信消费环境。 为维护活动公平公正，保障市民合法权益，根据有奖发票活动相关管理规定，已对存在违规行为的个别 商户暂停参与本次活动资格。相关商户完成整改并通过评估后，将视情况恢复参与资格。 同时，针对违规抽奖、恶意套利等行为， ...

证券分析师 芦哲 执业证书：S0600524110003 luzhe@dwzq.com.cn 证券分析师 占烁 执业证书：S0600524120005 zhansh@dwzq.com.cn 证券分析师 李昌萌 执业证书：S0600524120007 lichm@dwzq.com.cn 证券研究报告·宏观报告·宏观点评 宏观点评 20260223 春节对全年消费有何指示意义？ 2026 年 02 月 23 日 相关研究 《春节海外市场回顾：IEEPA 违法后 特朗普的 Plan B 》 2026-02-22 《美国 1 月 CPI：没那么"弱"—— 2026 年 1 月美国 CPI 数据点评》 2026-02-14 东吴证券研究所 1 / 13 请务必阅读正文之后的免责声明部分 [Table_Tag] [Table_Summary] ◼ 核心观点：今年春节消费有三个特点，一是消费开局强劲，今年春节假 期前 4 天，全国重点零售和餐饮企业日均销售额同比增长 8.6%，高于 去年的 4.1%（去年整个春节假期）。二是春节服务消费内部分化，观影 回落、出行强劲。三是返乡消费增长强劲。春节对全年消费有何指示意 义？我们 ...

转自：成都日报锦观 有奖发票"杀"回马年春节： 刮过万元大奖的市民 现在还索票吗？ 有奖发票中奖截图。 2026年马年春节，成都正式启动全国有奖发票试点活动，以3亿元总奖池、最高800元现金奖励的重磅福利，让消费开票成为新春消费新风尚。 一张小小的发票，不仅承载着成都人过年的烟火气息，更唤醒了这座城市20余年的有奖发票记忆，在提振消费、规范市场的同时，为新春佳节 增添了别样的幸运与温暖。 二十余载烟火情 有奖发票成集体记忆 成都与有奖发票的缘分，早已镌刻在城市发展的年轮里。2004年7月，成都率先在餐饮、娱乐、旅馆、茶坊等十大行业推行即开型有奖发票， 成为全国较早落地该项政策的城市之一。据成都市税务部门公开数据显示，当年有奖发票共布奖20期，投入奖金2476万元，兑付奖金1058万余 元，中奖人次达89.3万，最高奖项1万元，让"消费索票、刮奖兑奖"成为市民的生活习惯。 2008年，成都诞生有奖发票史上最高奖金——102万元，一位市民因茶楼消费发票参与二次抽奖，叠加滚存奖金喜提大奖，成为蓉城街头巷尾 的美谈。2010年，成都启用新版有奖发票，优化奖级设置，中奖概率最高可达10%，防伪技术全面升级，让这一民生福 ...

【导读】春节假期有奖发票"火了"，多地公布领奖情况 这个春节假期，有奖发票"火了"！ 近期，基金君在多个社交平台上发现，有大量网友晒出自己在各个平台有奖发票的中奖"成绩单"。 基金君在第一时间按照网友攻略试水，分别在微信、支付宝、银联云闪付三个渠道进行了三次抽奖，"战绩"分别为30元、50元、50元，中奖率颇高。还没 参加的朋友，可以赶紧试试。 此外，也有不少网友晒出自己的"中奖心得"及攻略，包括平台选择、城市选择、抽奖时段、发票金额等。 值得一提的是，除了线下消费获取发票外，消费者日常在各大平台、App上的消费记录，大多可通过补开发票的方式参与抽奖，大大提高了抽奖的频次和 效率。 另外，目前各大平台多将有奖发票活动置于首页或搜索关键字前列，消费者可轻易找到参与入口。 近期，多地政府部门陆续公布当地发放"红包"情况。例如，据合肥市商务局数据，截至2月17日，当地累计中奖用户数397280人，中奖发票张数为2094077 张，发放红包金额5945.51万元，有效提升了用户获得感与活动吸引力。 绍兴商务数据显示，2月14日—2月18日，市民累计上传发票近70万张，共领取奖金超848万元。 目前，主要参与平台有银联 ...

Core Insights - The "Lucky Invoice" initiative gained significant popularity during the Spring Festival, with many users sharing their winning experiences on social media [1][17] - Various platforms, including WeChat, Alipay, and UnionPay, have been utilized for participating in the lucky draw, showing a high winning rate [7][23] - The initiative aims to stimulate consumer spending and enhance user engagement through cash prizes and incentives [12][16] Summary by Sections Participation and Platforms - Consumers can participate in the lucky draw by uploading invoices from both offline and online purchases, increasing the frequency and efficiency of participation [9][25] - Major platforms involved include UnionPay, Douyin, JD.com, Alipay, and WeChat, with easy access to the "Lucky Invoice" section [9][25] Government and Economic Impact - Local governments have reported substantial engagement, with cities like Hefei reporting 397,280 winners and a total prize distribution of 59.45 million yuan by February 17 [12][28] - The initiative is part of a broader strategy to boost consumption, with the central government allocating 100 billion yuan in subsidies over six months, including over 1 billion yuan during the Spring Festival [16][32] Policy and Implementation - The program is being piloted in approximately 50 cities, with specific guidelines on minimum invoice amounts and prize distributions set by local authorities [13][29] - The initiative is expected to enhance consumer confidence and stimulate economic recovery during a critical period for the market [16][32]

Core Viewpoint - The Ministry of Commerce, Ministry of Finance, and State Taxation Administration have launched a prize invoice pilot program in 50 cities to stimulate consumer demand during the Spring Festival shopping season [1][10]. Group 1: Pilot Program Details - The pilot program will run for six months, from February to the end of July [9]. - The participating cities include four direct-controlled municipalities (Beijing, Tianjin, Shanghai, Chongqing), five separately planned cities (Dalian, Qingdao, Ningbo, Xiamen, Shenzhen), and 41 other cities [7]. - Eligible invoices must have a face value of at least 100 yuan, with a maximum prize of 800 yuan per invoice [5]. Group 2: Consumer Participation - Consumers can participate by uploading digital invoices of 100 yuan or more, which must be value-added tax ordinary invoices with the consumer's name and dated within the activity period [8]. - The prize invoice system has already been launched in various locations, with consumers expressing excitement over winning small amounts [1][3]. Group 3: Economic Impact - The prize invoice initiative aims to boost consumer spending across various sectors, including retail, dining, accommodation, and entertainment, thereby enhancing overall market activity [10]. - It serves as a universal incentive tool, unlike targeted consumption vouchers, allowing everyone to have a chance to win [10]. - The program is expected to improve tax compliance awareness among citizens, reinforcing the understanding that invoicing is both a consumer right and a merchant obligation [12].

Core Viewpoint - The Chinese government is launching the "Happy Shopping Spring Festival" initiative to stimulate consumer spending during the upcoming Lunar New Year, with a focus on enhancing market supply and providing substantial financial incentives to consumers [1][2]. Group 1: Event Overview - The "Happy Shopping Spring Festival" initiative is organized by the Ministry of Commerce in collaboration with nine other departments, aiming to mobilize numerous national trade associations and engage various local markets to meet holiday consumer demands [2][3]. - The initiative will cover the entire consumer experience, including food, accommodation, transportation, tourism, and shopping, to enhance the holiday experience for the public [2]. Group 2: Key Incentives - Three major incentive packages have been prepared for consumers: 1. **Trade-in Subsidies**: A total of 62.5 billion yuan has been allocated for trade-in subsidies, with local authorities encouraged to increase the number of subsidies available during the nine-day holiday period [3]. 2. **Prize Invoices**: A pilot program in 50 cities will distribute 10 billion yuan in prize funds during the holiday, with a total of 100 billion yuan allocated over six months [3]. 3. **Financial Support**: Financial institutions will collaborate with merchants to offer various discounts across multiple sectors, including travel and dining [3]. Group 3: Practical Measures - Various departments will implement practical measures to support the initiative, such as promoting sales in retail and shopping centers, extending operating hours for cultural and sports venues, and increasing transportation capacity [4]. - The Ministry of Culture and Tourism will introduce a series of cultural and tourism activities to enhance the festive atmosphere, including 22 themed events and international promotional activities to attract foreign visitors [5][6]. Group 4: Market Supply Assurance - The Ministry of Commerce has reported a strong supply and demand for essential goods ahead of the holiday, with significant increases in inventory levels for key products such as grains, meat, and vegetables [8]. - Measures have been taken to ensure a stable supply chain, including increased stock levels in major wholesale markets and supermarkets, with over 99% of the top 20 chain stores expected to remain open during the holiday [8]. Group 5: Media Engagement - The broadcasting industry will also participate in the "Happy Shopping Spring Festival" by producing various programs focused on food, travel, and consumer services, enhancing the festive experience for viewers [9].

Group 1 - The Ministry of Commerce and other departments announced the "Happy Shopping Spring Festival" special event for 2026, aimed at boosting holiday consumption through high-value policy packages, including trade-in programs, prize invoices, and financial support [1][2] - The first major package includes a trade-in program with an initial allocation of 62.5 billion yuan in subsidies to be distributed during the nine-day Spring Festival holiday [1] - The second major package involves a prize invoice initiative in 50 cities, with a total prize fund of 10 billion yuan during the holiday period, encouraging consumers to participate by obtaining invoices for purchases over 100 yuan [1][2] Group 2 - Service guarantees will be enhanced during the Spring Festival, with measures to ensure consumers can shop, eat, and enjoy leisure activities comfortably, including extended hours for cultural venues and increased transportation capacity [2] - The Ministry of Commerce plans to optimize the trade-in policy and promote new growth points in service consumption, focusing on digital, green, health, and smart consumption [2][3] - The overall strategy for 2026 emphasizes expanding domestic demand and enhancing consumer experience through high-quality supply and innovative scenarios, with expectations for a more stable growth in the consumption market throughout the year [3]