Core Insights - The rapid development of AI is significantly impacting the current business landscape, shifting capital market preferences from model capabilities to practical applications [1] - Major tech giants like Meta, Microsoft, and Google have reported better-than-expected earnings, confirming the high growth potential in the AI sector [1] - NetEase Youdao (DAO.US) exemplifies a company successfully integrating AI into its business lines, achieving profitability for four consecutive quarters, with a historic profit in Q2 [1][2] Financial Performance - In Q2, Youdao's total revenue reached 1.42 billion yuan, a year-on-year increase of 7.2%, with operating profit of 28.8 million yuan, marking a record high for the first half of the year at 130 million yuan [2] - The company's operating profit has shown a clear upward trend, with significant profitability achieved in a traditionally weak season [4] AI Monetization Strategy - Youdao's strategy focuses on high-value verticals like education and advertising, utilizing a "vertical model + scenario penetration" approach to achieve profitability [1][5] - In the education sector, Youdao's learning services revenue reached 660 million yuan, driven by a 30% year-on-year growth in digital content services [5] - The company has successfully implemented AI features such as AI essay grading and college application guidance, increasing user retention rates to over 75% [5] Advertising Sector Growth - Youdao's advertising revenue in Q2 reached 630 million yuan, a year-on-year increase of 23.8%, benefiting from AI advancements [7] - The introduction of the AI advertising optimization tool "Youdao Xiaozhi" aims to enhance advertising efficiency through a full-link AI decision-making process [7] - Youdao's collaboration with the gaming sector has led to over 50% year-on-year growth in gaming advertising revenue [7] Competitive Advantage and Market Position - Youdao's competitive edge lies in its deep know-how in education and advertising, allowing it to effectively monetize AI applications [5][8] - The company is strategically building a "moat" through its "AI-native" strategy, focusing on self-research and embracing open-source technologies [8][9] - Youdao's hardware products, such as the Youdao Dictionary Pen, continue to lead in sales, indicating strong market presence despite temporary fluctuations [10] Market Outlook - The market currently undervalues Youdao, with many investors perceiving it solely as an education company, potentially overlooking its AI-driven innovations in education and advertising [10] - As AI applications continue to demonstrate value and Youdao's profitability improves, market perceptions are expected to shift, leading to a potential revaluation of the company's stock [10]

社会服务 2025 年 05 月 18 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -36% -24% -12% 0% 12% 24% 2024-05 2024-09 2025-01 社会服务 沪深300 相关研究报告 《果茶、果咖引领健康新风尚，蜜雪 集 团 加 速 副 牌 拓 展 — 行 业 周 报 》 -2025.5.11 《五一假期旅游供需两旺，国货美妆 加码掘金高端线 — 行 业 周 报 》 -2025.4.20 《生态重构与消费边界突围，IP 潮玩 步入历史机遇期—行业深度报告》 -2025.4.18 蜜雪冰城、古茗 4 月加速开店，618 国货品牌势能向上 推荐标的：（1）旅游：长白山；（2）教育：好未来、科德教育；（3）餐饮/会展： 特海国际、米奥会展；（4）美护：科思股份、水羊股份、康冠科技、倍加洁。 ——行业周报 | 初敏（分析师） | 李睿娴（分析师） | 程婧雅（联系人） | | --- | --- | --- | | chumin@kysec.cn | liruixian@kysec.cn | chengjingya@kysec.cn | | 证书编号：S07905220 ...

Core Viewpoint - The integration of AI in education is becoming increasingly diverse, driving revenue growth for education companies, as evidenced by NetEase Youdao's Q1 2025 financial results [2][3]. Financial Performance - NetEase Youdao reported Q1 2025 net revenue of 1.3 billion yuan, a decrease of 6.7% compared to the same period in 2024 [2]. - The net profit attributable to ordinary shareholders for Q1 was 76.7 million yuan, a significant increase of 518.5% year-over-year [2]. - Total operating expenses for Q1 were 510 million yuan, down 21.7% year-over-year [2]. Business Segments - Learning services net revenue for Q1 was 602 million yuan, a decline of 16.1% year-over-year, but the rate of decline narrowed by approximately 5 percentage points compared to the previous quarter [2]. - The company plans to focus on high-potential services like Youdao Ling Shi while reducing non-core business activities [2]. - Smart device revenue for Q1 was 190 million yuan, an increase of 5.1% year-over-year, driven by strong sales of the Youdao dictionary pen [2]. - Online marketing services net revenue for Q1 was 510 million yuan, a growth of 2.6% year-over-year, with expectations for stronger growth in the second half of the year [3]. Strategic Initiatives - Youdao is accelerating overseas advertising expansion, with ongoing collaboration with Google expected to contribute significantly to revenue in the second half of the year [3]. - The integration of DeepSeek into self-developed large models and Youdao Xiao P has achieved 99.9% availability, lower latency, and higher cost efficiency [3]. - The company is also expediting the deployment of self-hosted DeepSeek R1 inference services to enhance stability and cost control [3]. Industry Trends - More online education companies are integrating products with DeepSeek, with notable players like Xueersi, Yuanfudao, and Zuoyebang announcing similar initiatives [4]. - The AI contribution rate in the online education market is projected to increase from 7% in 2023 to 16% by 2027 [4].

一季度的总营业费用为人民币5.1亿元（约合7030万美元），相比去年同期的人民币6.52亿元有所减少。 第一季度的销售和营销费用为人民币3.58亿元（约合4930万美元），比2024年同期的人民币4.55亿元减 少21.5%。这一减少是由于减少了营销支出，以及2025年第一季度的学习服务和智能设备相关的工资费 用下降所致。此外，一季度的研发费用为人民币1.16亿元（约合1590万美元），同比减少了21.3%。该 减少主要是由于研发员工人数减少，导致2025年第一季度的工资支出节省。 上述三大业务板块收入表现都不甚出色。而营业费用则下降超过1.4亿元，公司通过节流的方式拓展利 润空间。 有道的现金、现金等价物、流动和非流动限制性现金以及短期投资总计为人民币4.25亿元（约5850万美 元），截至2024年12月31日为人民币6.63亿元。 有道今日公布一季报，今年一季度实现营业收入13亿元，同比减少6.7%，实现经营利润1.04亿元，创一 季度历史新高，同比增长247.7%。 有道一季度学习服务营业收入为人民币6.02亿元（8300万美元），同比下降了16.1%。同比下降主要是 因为继续采取严格的战略客户获取方 ...