4、网易云音乐：2025Q3 实现营收20 亿元（YoY-1.8%、QoQ 持平）。 机构：国海证券 研究员：陈梦竹/尹芮 事件: 2025 年11 月20 日公司公告2025Q3 财报，2025Q3 实现营收283.59亿元（YoY+8.2%、QoQ+1.7%）；归 母净利润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元 （YoY+26.7%、QoQ-0.3%）。 我们的观点： 1、主要财务指标分析：网易2025Q3 实现营业收入283.59 亿元（YoY+8.2%、QoQ+1.7%）；归母净利 润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元（YoY+26.7%、QoQ- 0.3%）。毛利率同比提升至64.1%（YoY+2.0pct、QoQ-1.0pct），销售费用率15.7%（YoY+8.3pct、 QoQ+22.5pct）、研发费用率16.0%（YoY-5.1pct、QoQ+2.5pct）、管理费用率4.1%（YoY-2.2pct、 QoQ+8.4pct）。 2 、游戏业务： 202 ...

11月20日，网易有道(NYSE：DAO)发布2025年第三季度未经审计的财务报告。财报显示，公司在"AI原 生"战略深化与业务结构聚焦的推动下，连续五个季度保持盈利，2025年前三季度累计经营利润同比增 长近150%。同时，在线营销服务净收入与AI订阅服务销售额均创历史新高。 具体来看，2025年Q3有道实现净收入16.3亿元，同比增长3.6%；经营利润达2830万元，经营性现金流 出同比收窄31.4%，公司财务健康度进一步提升。 有道CEO周枫表示："我们有信心达成年初设定的财务目标——全年经营利润快速改善，并实现经营性 现金流年度盈亏平衡。" 引领数字学习变革，AI应用商业化效果显著 Q3期间，有道学习服务净收入达6.4亿元。AI订阅服务销售额达近1亿元，创历史新高，同比增长超 40%。报告期内，网易有道词典进一步完成AI化升级，聚合了AI同传、AI翻译、AI文档翻译等多项实 用功能，大大提高了用户的学习和工作效率。其中AI同传功能销售额同比增长近200%，累计用户突破 2000万，已成为拉动有道词典会员收入增长的主要动力。 此外，2025年有道对学习服务板块进行了战略性调整，聚焦于用户需求旺盛、增长潜 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9] Core Views - The company's game business is showing steady growth, with a diversified content strategy [1] - In Q1 2025, the company achieved revenue of 28.83 billion yuan, representing a year-over-year increase of 7.4% and a quarter-over-quarter increase of 7.8% [4] - The gross profit for Q1 2025 was 18.48 billion yuan, with a gross margin of 64.1%, an increase of 0.7 percentage points year-over-year [4] - The adjusted net profit for Q1 2025 was 11.24 billion yuan, reflecting a year-over-year increase of 32.0% and a net margin of 39.0%, up 7.3 percentage points year-over-year [4] Game Business Performance - The revenue from games and related services in Q1 was 24 billion yuan, a year-over-year increase of 12.1% [5] - Key titles contributing to revenue include "Identity V," which was a major income source, and several new games that performed well [5] - The company has a strong pipeline of new games, including "Destiny: Rising" and "Marvel: Secret Wars," enhancing its product matrix [5] AI and Education Strategy - The Youdao business is advancing its "AI-native" strategy, achieving a gross margin of 47.3% in Q1 [6] - The integration of AI into educational products is aimed at enhancing the user experience and driving intelligent transformation across various sectors [6] Music and Content Ecosystem - The cloud music segment achieved a gross margin of 36.7% in Q1, with a focus on community ecosystem development to enhance user engagement [7] - The platform is leveraging AI capabilities for song recommendations and content creation, enriching the creator ecosystem [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are 113.86 billion yuan, 118.78 billion yuan, and 124.09 billion yuan, respectively [8] - The adjusted net profit (Non-GAAP) for the same years is projected to be 38.81 billion yuan, 39.92 billion yuan, and 41.31 billion yuan [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9] Core Views - The company's game business is showing steady growth, with a diversified content strategy [1] - In Q1 2025, the company achieved revenue of 28.83 billion yuan, a year-over-year increase of 7.4% and a quarter-over-quarter increase of 7.8% [4] - The gross profit for Q1 2025 was 18.48 billion yuan, with a gross margin of 64.1%, reflecting a year-over-year increase of 0.7 percentage points [4] - The adjusted net profit for Q1 2025 was 11.24 billion yuan, a year-over-year increase of 32.0%, with a net margin of 39.0%, up 7.3 percentage points year-over-year [4] Summary by Sections Game Business Performance - The revenue from games and related services in Q1 was 24 billion yuan, a year-over-year increase of 12.1% [5] - Key titles contributing to revenue include "Identity V," which was the main revenue driver, and several new games like "Marvel Showdown" and "Yanyun Sixteen Sounds" performing well in the market [5] - Long-term operational games are showing stable performance, with titles like "Identity V" and "Naraka: Bladepoint" maintaining steady revenue streams [5] Youdao Business Strategy - Youdao's business is advancing its "AI-native" strategy, achieving a gross margin of 47.3% in Q1 [6] - The strategy focuses on AI-enabled products and services to drive intelligent transformation across various industries [6] Cloud Music Operations - Cloud Music achieved a gross margin of 36.7% in Q1, with a focus on community ecosystem building to enhance user engagement [7] - The platform is leveraging AI capabilities for song recommendations and content creation, enriching its creator ecosystem [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are 113.86 billion yuan, 118.78 billion yuan, and 124.09 billion yuan respectively, with corresponding net profits of 38.81 billion yuan, 39.92 billion yuan, and 41.31 billion yuan [8] - The company expects a year-over-year revenue growth of 8.1% in 2025, followed by 4.3% and 4.5% in the subsequent years [11]

Core Viewpoint - Huatai Securities maintains a "buy" rating for NetEase Youdao (NYSE: DAO) with a target price of $11.41, expressing confidence in the company's AI capabilities accelerating commercialization in education and marketing sectors [1] Financial Performance - In Q1 2025, NetEase Youdao reported a net revenue of 1.3 billion RMB, with operating profit reaching 104 million RMB, marking a historical high for the quarter and a year-on-year increase of 247.7%, significantly surpassing market expectations [3] - Operating cash flow net outflow narrowed by 34.7% year-on-year, indicating improved financial efficiency [3] Business Strategy and Growth - The company's "AI-native" strategy is driving sustained profitability, with core business showing robust growth [3] - Youdao's learning services focus on high-demand scenarios, with sales of Youdao Ling Shi increasing over 25% year-on-year in Q1 [3] - AI subscription services generated nearly 70 million RMB in sales in Q1, with a year-on-year growth rate exceeding 40% [3] - Online marketing services are expanding both domestically and internationally, with deeper collaborations with Google and NetEase Group expected to yield accelerated effects in the second half of the year [3] AI Development and Innovation - As one of the earliest companies to develop vertical large models in education, Youdao combines self-research with open-source technology [4] - The company launched the open-source educational reasoning model "ZiYue-o1" in January, which significantly enhances GPU efficiency compared to general large models [4] - The "ZiYue" model is being integrated into the company's learning services, AI subscriptions, and smart hardware, solidifying its leading position in the domestic education large model sector [4] Future Outlook - The CEO of NetEase Youdao stated that after achieving full-year profitability in 2024, the company is positioned for strategic advantages and aims to accelerate the deployment of the "ZiYue" model in both education and advertising sectors in 2025 [4] - Huatai Securities forecasts that NetEase Youdao's operating profit for 2025 could reach 216 million RMB, a year-on-year increase of 45% [4] - The company’s projected net profit under non-GAAP for 2025-2027 is estimated to be 173 million, 243 million, and 343 million RMB respectively [4] Industry Recognition - NetEase Youdao was ranked second in the "2025 Global Top Education Technology Companies" list by Times magazine, reflecting its rapid progress in large model implementation and performance [5]