Group 1: Agricultural Development in Qujing - Qujing, located in the eastern part of Yunnan, has a strong agricultural output, consistently ranking first in the province with an annual agricultural output value [1] - The Luliang Basin, known as the "granary of eastern Yunnan," is a major agricultural area with over 90,000 acres of vegetable cultivation planned for 2024, producing 2.45 million tons of various vegetables [2] - The unique artichoke, a trending vegetable, is part of Luliang's agricultural exploration, with local prices ranging from 15 to 20 yuan per kilogram, while retail prices in Shanghai can reach 60 yuan per kilogram [2][3] Group 2: Brand Development and High-Value Products - The Xuanwei ham, a premium product from Qujing, has become a billion-dollar industry, with a brand value of 10.284 billion yuan as of 2024 [4][5] - The Xuanwei ham industry has implemented a comprehensive industrial park to enhance production standards and product quality, resulting in over 100 new ham-related products by the end of 2024 [5] - The local government supports partnerships between companies and farmers to share the benefits of the ham industry, with an annual output value exceeding 11 billion yuan [5] Group 3: Digital Transformation and E-commerce - In 2024, rural online retail sales reached 2.65 trillion yuan, with agricultural live-streaming sales exceeding 800 billion yuan, indicating a significant shift towards digital sales channels [6] - Local influencer "Qujing Old Village Chief" has conducted over 100 live-streaming events, promoting more than 300 agricultural products and achieving sales of over 1 billion yuan annually [6][7] - Qujing's integration of traditional markets with live-streaming platforms is part of a broader strategy to enhance agricultural transformation and rural revitalization [7]

这种乍一看和我们熟悉的油菜薹类似的绿叶菜，是华中农业大学国家油菜工程技术研究中心历时17年研发的新品种，由菘蓝（板蓝根）与甘蓝型油菜杂交 培育而成。 研究人员表示，项目最初是希望以杂交方式提高油菜的抗病性，却发现板蓝根的部分遗传物质导入油菜后，不但具备一些人体内抗病毒的活性，青菜的口 感还更加清甜，适合市场推广。尽管相关人士多次强调板蓝根菜是菜不是药，但板蓝根青菜却早已被人们赋予了"健康养生"的光环。 不难发现，和板蓝根菜类似的各种新奇蔬菜总会出现在人们的餐桌之上。无论是主打丰富的研究背景、宣传独特的健康成分，还是把生活方式营销玩出新 花样，它们都能让那些没什么时间和土地打交道的消费者们，心甘情愿地为它们买单。 这个春天，当一位都市白领第一次因为好奇从超市货架上拿下一袋板蓝根青菜时，他或许不会想到这标价为13.8元/300g的贵价蔬菜，正以惊人的速度成 为全国中产手推车上的新晋顶流。 青菜里的爱马仕——板蓝根青菜。（图/小红书截图） 以往人们往往在肉类食材上下足功夫，如今餐桌上最常见的蔬菜也开始被重视起来。不过，在板蓝根菜成为近期的蔬菜顶流之前，被年轻人抢购的蔬菜 界"老网红"还是羽衣甘蓝。 羽衣甘蓝原产于地 ...