中国农业科学院农业信息研究所副研究员 张晶：2025年12月份，蔬菜价格整体呈现先涨后跌的走势，价格波动主要是前期不利天气影响的滞后性表现 与冬季供应链调整共同作用的结果，比如9月至10月黄淮、江淮主产区的连续降雨，导致大白菜、圆白菜、菜花等大宗蔬菜以及多种茄果类蔬菜受淹减产、 定植推迟，这一影响在12月上中旬集中显现，造成了供应链衔接不畅，推动价格涨至高位。 专家介绍，从2025年12月下旬开始，大白菜、白萝卜、豆角等南方产区蔬菜批量上市，北方设施蔬菜产能提升，市场供应能力显著增强，价格逐渐回 落。 中国农业科学院农业信息研究所副研究员 张晶：今冬气温总体偏高，有利于南方蔬菜生产和北方设施蔬菜生长，前期受灾影响的蔬菜生产基本恢复， 后续供应链将趋于平稳顺畅。预计后期菜价短期稳中有降，特别是叶类菜和大宗蔬菜，价格有进一步回落空间。 北京：水果蔬菜、功能蔬菜受追捧 2025年推广面积达3.3万亩 如今，百姓对蔬菜消费日趋个性化、多元化。在北京，一些水果蔬菜、功能蔬菜受到追捧，一起跟随记者到采收现场去看看。 央视网消息：来关注"菜篮子"产品价格。农业农村部最新数据显示，2025年12月份全国菜篮子指数为132.4 ...

Core Insights - The article highlights the efforts of the Chongren County United Front Work Department in Jiangxi Province to promote rural revitalization through entrepreneurship and collective economic development [2][3]. Group 1: Entrepreneurship and Economic Development - Chen Shaohua, a returning entrepreneur, has initiated a greenhouse vegetable planting business in Tangxi Village, utilizing 110 acres of land for greenhouse vegetables and 500 acres for a traditional Chinese medicine base [2]. - The annual output value of the greenhouse vegetable business can reach up to 20 million yuan, with products primarily exported to South Korea and sold domestically [2]. - The multi-faceted business model of "planting + processing + domestic and foreign trade" has created over 150 job opportunities and increased collective economic income by more than 400,000 yuan annually [2][3]. Group 2: Agricultural Production and Statistics - Chongren County has a vegetable planting area of 162,300 acres, producing 247,000 tons of various fruits and vegetables annually [3]. - The local government is actively promoting the integration of intellectual resources into rural revitalization efforts, aiming to maximize the benefits of the United Front's service capabilities [3].

Core Insights - The article discusses the rising popularity of unconventional vegetables in the restaurant industry, highlighting their unique flavors and health benefits, which attract both consumers and restaurant owners [1][16]. Group 1: Emerging Vegetables - Wrinkled kale, also known as "皱叶甘蓝," is gaining traction in hot pot and Chinese restaurants due to its nutritional value and unique texture, making it suitable for various cooking methods [5][8]. - The introduction of "板蓝根青菜," a new variety of oilseed rape developed by Huazhong Agricultural University, has led to its rapid adoption in menus across various restaurants, despite initial consumer skepticism [9][12]. - "沙葱," or "戈壁菜," is being increasingly utilized in Western cuisine, particularly in dishes that require a flavorful yet mild ingredient, showcasing its versatility in cooking [13][15]. Group 2: Consumer Trends - The health trend is a significant driver for the popularity of these vegetables, as consumers are drawn to their perceived health benefits, such as high vitamin content and unique flavors [16][19]. - The curiosity factor plays a role in consumer interest, as the unusual appearance of vegetables like wrinkled kale encourages people to try them [17][19]. - The diverse cooking methods available for these vegetables, such as stir-frying and boiling, lower the barriers for both restaurants and consumers, facilitating their integration into mainstream cuisine [19][20].

Core Insights - The rise of unconventional vegetables like wrinkled kale and banlangen (板蓝根) has become a trend in the restaurant industry, attracting both adventurous eaters and those hesitant to try them [1][9] - Health-conscious trends in the beverage sector have led to the popularity of nutrient-rich ingredients such as kale, with brands like Heytea and Cha Ba Dao introducing products featuring these vegetables [1][5] - The unique appearance and nutritional benefits of these vegetables have spurred their adoption in various dining establishments, including hot pot and Chinese restaurants [5][8] Group 1: Wrinkled Kale - Wrinkled kale, a close relative of kale, has gained traction in hot pot and Chinese restaurants due to its thick leaves and ability to retain flavor and nutrients [5][8] - Many restaurants emphasize the health benefits of wrinkled kale, promoting it as a nutritious option on their menus [5][8] - Retail platforms like Hema Fresh have reported strong sales for wrinkled kale, with a notable increase in monthly sales since its introduction [8] Group 2: Banlangen (板蓝根) Vegetable - Banlangen vegetable, a new variety developed from a cross between traditional oilseed rape and banlangen, has quickly gained popularity in restaurants [9][12] - The vegetable is marketed for its health benefits, including high vitamin content, and is being incorporated into various dishes across different cuisines [9][12] - Retailers and suppliers are actively promoting banlangen vegetable, with platforms like Hema Fresh and Dingdong Maicai featuring it prominently [9][12] Group 3: Gobi Vegetable (沙葱) - Gobi vegetable, known for its adaptability to harsh environments, is increasingly being featured in restaurants, particularly those specializing in Northwest cuisine [13][14] - Its unique flavor and versatility in cooking methods have made it a popular choice for various dishes, including stir-fries and dumplings [14][15] - Retailers are also recognizing the potential of Gobi vegetable, with fresh produce platforms introducing it to consumers [16] Group 4: Factors Driving Popularity - The rise of these unconventional vegetables aligns with current health trends, as consumers are drawn to their perceived health benefits and unique flavors [17][19] - The curiosity factor plays a significant role, as consumers are eager to try visually distinct vegetables like wrinkled kale [17][19] - The versatility in cooking methods and low preparation difficulty of these vegetables facilitate their adoption in both B2B and B2C markets [19]

Core Insights - The "Western Herbal Shots" market is emerging as a new stage for Chinese companies, with wellness shots gaining popularity in Western markets and being embraced by health-conscious consumers in China [1][10] - Hema's launch of the turmeric ginger lemon juice reflects its strategy to expand its HPP (High Pressure Processing) product line and tap into the "food and medicine homology" market [3][10] Group 1: Product Launch and Market Trends - Hema has introduced a turmeric ginger lemon juice as part of its new HPP shot series, which has quickly become the highest repurchased refrigerated drink within a month of its launch [1][3] - The drink utilizes fresh ingredients and HPP technology to preserve nutritional content and flavor, appealing to consumers with its unique taste [3][4] - The price of HPP juices has decreased over time, making them more accessible to the retail market, moving away from being a niche luxury product [4][6] Group 2: Consumer Preferences and Sales Growth - The popularity of the turmeric ginger lemon juice is linked to the growing trend of "food and medicine homology," which emphasizes the health benefits of food ingredients [3][7] - Hema's other HPP products, such as red heart apple juice and various cold-brew teas, have also seen significant sales growth, indicating a successful expansion of its HPP product line [6][9] - The market for "food and medicine homology" beverages is projected to grow significantly, with a reported market size of 4.5 billion yuan in 2023, expected to exceed 10 billion yuan by 2028 [9][10]

Core Insights - The return of the "wrinkled leaf vegetable" has been marked by significant sales growth, with a reported 80% month-on-month increase since its launch on Hema Fresh, and over 1,000 orders in the last month [1][6] - The introduction of this vegetable follows a trend of high-priced, unique vegetables entering the market, similar to the previously popular "ban lan gen" vegetable [6][24] - Both the wrinkled leaf vegetable and ban lan gen are considered "laboratory vegetables," developed through scientific breeding methods to meet consumer preferences [7][8] Product Development and Market Introduction - The wrinkled leaf vegetable was developed by Wuhan Asia-Africa Seed Industry Co., Ltd., with a focus on creating a variety that retains the nutritional benefits of kale while catering to Chinese culinary preferences [11][12] - The development process took over a decade, with successful cultivation achieved in 2020, leading to its market introduction in late 2022 [11][12] - The vegetable's market presence is still limited, with a current planting area of 5,000 acres, and plans to expand to 10,000 acres [27] Consumer Reception and Sales Performance - The wrinkled leaf vegetable is priced at approximately 10.8 yuan per 100g, making it relatively expensive compared to traditional vegetables [15][26] - Despite its novelty, sales figures indicate that it has not yet reached the popularity of more established vegetables, with only 1,000 monthly orders compared to 10,000 for more common varieties [26][27] - Consumer feedback on the taste has been mixed, with some describing it as needing specific cooking methods to enhance its flavor [28][32] Market Trends and Future Outlook - The trend of introducing unique vegetables is driven by consumer demand for health, taste, and novelty, with platforms like Hema and Dingdong Maicai actively seeking out new varieties [22][24] - The success of these new vegetables will depend on their ability to meet consumer expectations for taste and quality, as well as effective market supply management [33] - The potential for these vegetables to become mainstream depends on their adaptability to different regional tastes and the overall market saturation of unique vegetable varieties [33]

Core Insights - The article discusses the rising popularity of a new vegetable, Banlangen (Isatis indigotica), which has become a trendy choice among middle-class consumers in China, priced at 13.8 yuan for 300g, equivalent to 23 yuan per jin [1][5]. Group 1: Product Overview - Banlangen is a hybrid vegetable developed over 17 years by Huazhong Agricultural University, combining Isatis indigotica and cabbage, initially aimed at improving disease resistance but also offering health benefits [4]. - The vegetable has been marketed as a health food, despite being primarily a vegetable, and has gained a reputation for its antiviral properties and sweet taste [4][5]. Group 2: Market Trends - The trend of middle-class consumers gravitating towards unique vegetables is evident, with Banlangen becoming the latest "top vegetable" after the previously popular kale, which saw a price increase from 0.8 yuan per jin to 20-30 yuan per jin due to its health associations [5][7]. - The article highlights the shift in consumer behavior, where vegetables are now being marketed not just for freshness but also for their health benefits, targeting urban consumers' needs [10][21]. Group 3: Health and Wellness Focus - The rise of "superfoods" like Banlangen and kale reflects a broader trend where consumers are increasingly concerned about health, nutrition, and the origins of their food, often willing to pay a premium for perceived health benefits [14][21]. - The article notes that the marketing of these vegetables plays into urban consumers' anxieties about time, environmental threats, and health, leading to a willingness to invest in higher-priced, nutrient-dense foods [18][21]. Group 4: Consumer Behavior - The article suggests that the fascination with unique vegetables is part of a larger narrative where consumers seek to enhance their health and lifestyle through food choices, often influenced by social media and marketing strategies [10][14]. - It emphasizes the importance of understanding personal health standards and making informed dietary choices rather than blindly following trends [21].