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雷军押注,年入超 5 亿,中年男性养不起自己的“泡泡玛特”
Sou Hu Cai Jing· 2025-12-22 13:36
据弗若斯特沙利文报告数据,截至 2024 年,铜师傅在中国铜质文创工艺产品市场按总收入计位列第一,市场份额达 35%。 若成功上市,铜师傅将成为 " 铜文创第一股 "。 纯铜文创产品年入 5 亿 上半年,年轻人买爆了泡泡玛特 LABUBU,其实,一直被忽视的中年男人们也有自己的 " 泡泡玛特 "。 近日,杭州铜师傅文创(集团)股份有限公司(以下简称:铜师傅)再度递表港交所冲击上市。铜师傅主营铜质文创产品,专注于将传统工艺与 现代设计和使用场景相结合。其主要消费人群为 30 岁至 55 岁的男性,因此也被业内称为 " 中年男人的泡泡玛特 "。 都说 " 男性消费力不如狗 ",但铜师傅为男性消费力正名。 创始人俞光曾透露:" 我们疯狂的铜粉,一年可以买我们的产品一百多万。" 招股书数据显示,2022 年至 2024 年,铜师傅的收入持续稳定增长,分别为 5.03 亿元、5.06 亿元及 5.71 亿元;净利润分别为 5693.8 万元、4413.1 万元和 7898.2 万元,同期毛利率分别为 32.2%、32.4% 及 35.4%。 2025 年上半年,铜师傅营收 2.92 亿元,较 2024 年同期同比减少 ...
中年男人自己的泡泡玛特,要IPO了
创业邦· 2025-12-04 04:34
以下文章来源于盐财经 ,作者陈慧 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 年轻人或许很难想象,常年出现在商铺、领导办公室的财神、关公,早已形成一门规模可观的生意。 正如 年轻人 能为泡泡玛特买单,中年男人往往也对于那些掂在手中颇有分量的 铜制工艺品 ,天生 没有抵抗力。 最近,一家被称作"中年男人的泡泡玛特"的公司引起了市场关注,它就是来自杭州的"铜师傅"。 铜师傅主要售卖的就是 铜制工艺品 。盐财经记者在深圳线下门店里注意到,铜师傅的展柜陈列的, 既有 "大圣传奇"、变形金刚等热门IP联名款,也有铜葫芦、财神雕塑、"聚宝盆"等经典款铜制品。 来源丨 盐财经 ( nfc-yancaijing ) 作者丨 陈慧 编辑丨宝珠 图源丨铜师傅官网 门店吸引了不少人驻足, 张可就是其中之一,他反复摩挲着一款全铜笔筒 :"摸着手感厚重,像老辈 人传下来的古玩" 。 他并非铜师傅的老粉,也对哪吒、钢铁侠这类IP联名毫无兴趣,但铜制品材质的质感、工艺的精致 度,以及传统文化赋予的吉祥寓意,让他买下了这件笔筒。 这家从杭州起家、深耕铜质文创十二年的企业,正是 靠着 这样一批受众的支撑,在资本市场持续发 力 ...
中年男人自己的泡泡玛特,要IPO了
盐财经· 2025-12-03 09:55
Core Viewpoint - The article discusses the rise of "Tong Shifu," a company specializing in copper crafts, which has gained significant market attention and is often referred to as "the Bubble Mart for middle-aged men" [4][6]. Company Overview - Tong Shifu primarily sells copper crafts, including popular IP collaborations and traditional items like copper gourds and wealth sculptures [4][6]. - The company has submitted its application for listing on the Hong Kong Stock Exchange for the third time, following previous attempts that were unsuccessful [6][8]. Financial Performance - Tong Shifu has established itself as a leader in the industry, with annual revenues consistently above 500 million RMB, achieving 571 million RMB in 2024 and 308 million RMB in the first half of 2025 [8][18]. - The revenue breakdown shows that copper cultural products contribute nearly 95% of total revenue, with a significant reliance on a single product line [22][23]. Market Position and Challenges - Despite being a market leader with over 30% market share, the company faces growth limitations due to the small size of the copper craft market, projected to grow from 1.6 billion RMB in 2024 to only 2.3 billion RMB by 2029 [18][19]. - The company's profitability has shown volatility, with a notable decline in net profit in the first half of 2025, raising concerns about its growth sustainability [18][19]. Strategic Initiatives - To overcome growth ceilings, Tong Shifu has expanded its offline presence and is exploring international markets, while also launching sub-brands to tap into different segments [26][27]. - The company has engaged in collaborations with various IPs to attract attention, although there are concerns about the effectiveness of this strategy in meeting core consumer demands [28][34]. Investment and Ownership - The company has received significant backing from Xiaomi's ecosystem, with Xiaomi's capital contributing to its growth and operational strategies [16][18]. - The founder, Yu Guang, has integrated Xiaomi's value proposition of high cost-performance into Tong Shifu's business model, which has been crucial for its rapid rise [16][18]. Future Outlook - The upcoming listing is seen as a way to enhance brand credibility and market presence, although there are questions about the company's ability to maintain its growth trajectory amid market challenges [36][37]. - The focus on maintaining craftsmanship and cultural significance will be critical for Tong Shifu as it navigates the competitive landscape and seeks to expand its consumer base [37].
文化中国行|龙顺成:百年匠心承古韵
Huan Qiu Wang· 2025-05-15 04:12
Core Viewpoint - Beijing Longshuncheng Chinese Furniture Co., Ltd. is a prominent player in the high-end furniture market, specializing in the traditional craftsmanship of Jing-style hardwood furniture, which has deep cultural roots in Chinese history and aesthetics [2][6][10]. Group 1: Historical Background - The Jing-style hardwood furniture craftsmanship evolved during the Ming and Qing dynasties, integrating styles from regional traditions such as "Guangzhou" and "Suzhou," characterized by smooth, dynamic lines and a blend of robust and elegant features [2][6][10]. - The company traces its origins back to 1862 when craftsman Wang Yongshun established the "Longshun" chair shop in Beijing, which later evolved into the Longshuncheng Wood Factory in 1956, consolidating various traditional craftsmanship [2][6][10]. - In 2008, the "Jing-style hardwood furniture craftsmanship" was recognized as a national intangible cultural heritage, and in 2010, the company was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce [2][6][10]. Group 2: Craftsmanship and Production - The production process of Jing-style hardwood furniture is intricate and lengthy, involving dozens of steps such as material selection, woodworking, mortise and tenon construction, carving, water grinding, and waxing, each requiring specific skills [3][7][11]. - The company has maintained traditional techniques while also incorporating new technologies and designs to adapt to market changes, thus diversifying its customer base and establishing itself as a high-end brand in the Chinese furniture market [3][7][11]. Group 3: Training and Cultural Preservation - Under the leadership of Liu Gengsheng, a representative inheritor of Jing-style hardwood furniture craftsmanship and a recipient of the National "May 1st" Labor Medal, the company has trained a new generation of skilled craftsmen [3][7][11]. - The company has participated in significant projects such as the construction of the National Version Museum and the restoration of cultural relics in the Forbidden City, ensuring the continuity of this traditional woodworking craft [3][7][11].