转自：内蒙古日报 □本报记者 李雪瑶 "这是翁牛特旗本地盐碱地里种的大米，口感筋道，过年吃、送礼都合适。" （来源：内蒙古日报） 源头不优，后续皆空。为了找到优质稻种，吴德宝自掏腰包划出20亩试验田，每年引进十几个稻种对比 抗病性、产量和口感，最终筛选出最适配当地土壤的"碱地1号"。为说服农户换种，他带着试验田的大 米挨家挨户上门。看到大米品质优、卖价高，农户都愿意跟着他干。 为此，吴德宝专门请农业专家现场教授农户标准化种植技术。同时，成立内蒙古龙乡大地农业发展有限 公司，推出"公司+合作社+农户"模式，以高于市场价15%的价格回收。如今，订单水稻种植面积从最初 的50亩发展到5600亩，带动3000多户农户每户年均增收1200多元。2024年，公司获评"翁牛特大米农技 工"劳务品牌建设单位。 "以前种老品种水稻，愁销路、挣得少。现在种水稻收益很可观。"翁牛特旗白音套海苏木响水嘎查种植 户邹德伟话语里满是踏实。 随着种植规模扩大，吴德宝建起现代化大米加工生产线，注册"龙乡大地"商标，并在赤峰、通辽等地开 设专营门店和无人鲜米售货柜解决销售难题。他还挖掘当地独特地貌，打造当地首家稻田主题露营基 地，以稻为媒、以 ...

Group 1 - The "2026 New Spring Festival Goods Fair" in Hohhot aims to promote local agricultural and livestock products, featuring various interactive activities to enhance the festive atmosphere [1][2] - The fair showcases high-quality agricultural products from 12 leagues and cities in Inner Mongolia, including beef, lamb, dairy products, and local specialties, with over a hundred enterprises participating [2] - An online shopping platform has been launched to complement the physical fair, allowing customers to order local products conveniently, ensuring timely delivery before the Spring Festival [2] Group 2 - The event serves as a significant platform for promoting consumption and enhancing the market for local agricultural products, facilitating direct connections between farmers and consumers [3] - Various themed photo spots have been created to blend traditional cultural elements with festive greetings, attracting visitors and enhancing the overall experience [2][3] - The fair is part of a broader initiative by the Inner Mongolia Agricultural and Animal Husbandry Department to promote local products in major cities like Beijing and Shanghai, contributing to increased income for farmers [3]

"可以吃鱼了！"向着声音发出的地方看去，一口直径2.4米的大锅映入眼帘，锅里热气腾腾的炖鱼令人 垂涎欲滴。"不仅有鱼，还有羊，大家都可以品尝。"炖鱼旁边散发着香味的烤全羊让不少人"香迷 糊"了。1月31日，为期11天的"福马献瑞 甄选蒙味"2026新春年货节在呼和浩特市内蒙古优质农畜产品 展销中心启幕。品鱼、吃烤全羊、看舞狮……年货节开启了"年味模式"。 直径2.4米的大锅里热气腾腾的炖鱼令人垂涎欲滴。 本次年货节由内蒙古自治区农牧厅主办，呼和浩特市赛罕区人民政府等多家单位协办，旨在贯彻落实自 治区党委"1571"工作部署、积极响应农业农村部开展2026年元旦春节"品特产 寻年味"消费促进活动相 关要求，通过形式多样的展示展销与互动活动，为新春佳节注入浓厚年味儿。 年货节上商品琳琅满目。 户外"节目"精彩连连，展厅内也人头攒动。"这次我们整合了全区12个盟市的优质农畜产品和多种春节 年货，百余家优质企业携千余种特色农畜产品，主打内蒙古牛羊肉、奶制品、米面粮油、杂粮杂豆、土 特产等，都是溯源保真的本地好产品。还同步开启了线上年货节，'蒙农甄选'直播间、内蒙古邮政、平 安好车主3大平台都能下单，所有货品和线下同步 ...

Core Viewpoint - The "Ice and Snow Carnival" in Zhangjiakou, Hebei, aims to transform cold resources into profitable industries for rural revitalization, showcasing a stark contrast between outdoor winter activities and a warm indoor environment [1] Group 1: Event Overview - The "Ice and Snow Carnival" officially opened on January 10 in Kangbao County, Zhangjiakou, featuring a blend of ice and snow activities with traditional cultural elements [1] - The event emphasizes rural revitalization by utilizing local cold resources to create economic opportunities for the community [1] Group 2: Attractions and Activities - Outdoor activities include a winter amusement park, while the indoor area features a vibrant visitor center with floral displays and a national trend makeup area [1] - The event includes a talent show where local citizens and visitors can showcase their skills, enhancing community engagement [1] Group 3: Local Products and Economy - The local specialty market features popular products such as flaxseed oil, buckwheat, oats, various grains, and lamb, attracting significant interest from visitors [1] - The carnival promotes local flavors and products, contributing to the economic development of the region [1]

Core Viewpoint - The third "Inner Mongolia Agricultural Promoter" selection competition was held to enhance brand promotion for Inner Mongolia's agricultural and livestock products, showcasing the importance of innovative marketing strategies in the sector [1][3]. Group 1: Event Overview - The event was co-hosted by the Inner Mongolia Agricultural and Animal Husbandry Department, the Communist Youth League of Inner Mongolia, and the Inner Mongolia Development and Reform Commission, with the aim of promoting agricultural branding [1]. - A total of 100 outstanding candidates were selected through multiple rounds of competition, and 66 creative and effective works were recognized during the event [3]. Group 2: Impact and Development - Since its inception in 2023, the competition has evolved into a distinctive brand promotion IP, with nearly 300 agricultural promoters acting as representatives and salespeople for high-quality agricultural products [5]. - The promoters utilize new media strategies such as "live streaming + e-commerce" and "short video promotion" to convert digital traffic into resources that empower agricultural development, effectively increasing the market visibility of Inner Mongolia's beef, lamb, dairy products, and specialty grains [5]. Group 3: Future Plans - The Inner Mongolia Agricultural and Animal Husbandry Department plans to enhance the management mechanism for agricultural promoters, deepen professional training, and integrate live e-commerce with agricultural production, processing, and sales [5]. - There are intentions to collaborate with more industry resources to create an online and offline promotional platform, supporting promoters in expanding diverse marketing scenarios for Inner Mongolia's high-quality agricultural products [5].

Core Insights - The "Taste Inner Mongolia" event aims to enhance the supply chain of high-quality agricultural products from Inner Mongolia to Beijing, facilitating direct procurement and establishing trust between producers and buyers [1][2][5] - The event showcased over 200 specialty agricultural products, resulting in 10 companies signing procurement agreements on-site [1][2] Group 1: Event Overview - The event was held from August 20 to 21, 2025, in Inner Mongolia's Xingan League, involving over 30 major supermarkets, e-commerce platforms, and food enterprises from Beijing [1] - The initiative is part of the 2025 Beijing consumption assistance series, focusing on direct engagement with agricultural producers [2] Group 2: Agricultural Products and Processing - The Beijing procurement team examined key agricultural sectors, including rice, beef, lamb, sweet corn, and specialty pickles, emphasizing the "Farm Fresh" brand [2] - The Xin Xuan fresh corn processing center can process 12,000 tons of sweet corn annually, benefiting over 2,000 local farmers with an average income increase of over 5,000 yuan [2] - The black garlic series from the purple garlic processing park has seen a value increase of over five times, becoming popular in high-end Beijing restaurants [2] Group 3: Collaboration and Economic Impact - Since the start of the Beijing-Inner Mongolia collaboration, over 150 billion yuan has been invested in various projects, with more than 3,200 industrial projects implemented [3][4] - The establishment of 12 Inner Mongolia consumption assistance pavilions in Beijing has facilitated a 23% year-on-year increase in sales of Inner Mongolia agricultural products, reaching 6.8 billion yuan in 2024 [4] - The collaboration has improved the commercialization rate of local agricultural products from 60% to 85%, benefiting 120,000 farmers [4][5] Group 4: Market Dynamics and Consumer Benefits - The event highlights the dual benefits of consumer assistance, allowing Beijing residents to access high-quality food at lower prices while providing stable income for Inner Mongolian farmers through order agriculture [5] - Approximately 30% of beef and 40% of grains in the Beijing market are sourced from Inner Mongolia, indicating a strong market presence [5]