【瓣瓣一线丨超绝反差 室外冰天雪地 室内50亩农耕工坊 冰雪+国潮+民俗的冰雪嘉年华来啦】1月10 日，河北张家口康保县康巴诺尔"冰雪嘉年华 红火过大年"活动正式开幕。本次活动以"小切口"做实乡 村振兴"大文章"，让冰雪"冷资源"变为富民"热产业"。室外是冰天雪地嬉戏乐园，而温暖的室内则极 具"反差感"。游客中心阳光大厅鲜花盛开，国潮妆造专区游人络绎不绝，野趣雪乡的康超达人秀光影舞 台上，市民游客各展所长。乡村大集特产展销区内，备受青睐的亚麻籽油、荞麦燕麦、杂粮杂豆、牛羊 肉等本土好物琳琅满目，游客来宾尽享康保风味。（北京青年报记者 吕良璐 摄像 吕良璐 剪辑 翟雷 涛） ...

1月10日，第三届"内蒙古农推官"展示宣介会在呼和浩特市举办。本次宣介会由内蒙古自治区农牧厅联 合共青团内蒙古自治区委员会、内蒙古自治区发展和改革委员会等有关单位共同主办，中国农业电影电 视中心与内蒙古自治区品牌建设促进会联合承办。宣介会上发布了第三届"内蒙古农推官"入选名单，为 大赛优秀作品颁发了荣誉证书，还发布了"内蒙古农推官"官方标识。 转自：草原云 宣介会现场。 第三届"内蒙古农推官"选拔大赛广泛吸引全国各地热爱内蒙古农牧业、致力于品牌推广的优秀人才参 与。通过初赛、复赛、决赛的层层选拔，大赛最终遴选出100名优秀选手，同时评定出66个兼具创意与 实效的优秀作品。获奖选手们凭借扎实深厚的专业素养、与时俱进的创新推广理念以及亮眼的实践成 果，与往届优秀农推官并肩携手，共同构成一支高素质、专业化、敢担当的内蒙古农畜产品品牌推广队 伍。 内蒙古日报·草原云记者：韩雪茹 自2023年首次举办以来，"内蒙古农推官"选拔大赛已从单一行业赛事发展为特色品牌推广IP。近300名 农推官化身优质农畜产品的"代言人"与"推销员"，以农村牧区为舞台，以媒体网络为纽带，通过"直播 +电商""短视频推广"等新媒体传播新模式，将 ...

Core Insights - The "Taste Inner Mongolia" event aims to enhance the supply chain of high-quality agricultural products from Inner Mongolia to Beijing, facilitating direct procurement and establishing trust between producers and buyers [1][2][5] - The event showcased over 200 specialty agricultural products, resulting in 10 companies signing procurement agreements on-site [1][2] Group 1: Event Overview - The event was held from August 20 to 21, 2025, in Inner Mongolia's Xingan League, involving over 30 major supermarkets, e-commerce platforms, and food enterprises from Beijing [1] - The initiative is part of the 2025 Beijing consumption assistance series, focusing on direct engagement with agricultural producers [2] Group 2: Agricultural Products and Processing - The Beijing procurement team examined key agricultural sectors, including rice, beef, lamb, sweet corn, and specialty pickles, emphasizing the "Farm Fresh" brand [2] - The Xin Xuan fresh corn processing center can process 12,000 tons of sweet corn annually, benefiting over 2,000 local farmers with an average income increase of over 5,000 yuan [2] - The black garlic series from the purple garlic processing park has seen a value increase of over five times, becoming popular in high-end Beijing restaurants [2] Group 3: Collaboration and Economic Impact - Since the start of the Beijing-Inner Mongolia collaboration, over 150 billion yuan has been invested in various projects, with more than 3,200 industrial projects implemented [3][4] - The establishment of 12 Inner Mongolia consumption assistance pavilions in Beijing has facilitated a 23% year-on-year increase in sales of Inner Mongolia agricultural products, reaching 6.8 billion yuan in 2024 [4] - The collaboration has improved the commercialization rate of local agricultural products from 60% to 85%, benefiting 120,000 farmers [4][5] Group 4: Market Dynamics and Consumer Benefits - The event highlights the dual benefits of consumer assistance, allowing Beijing residents to access high-quality food at lower prices while providing stable income for Inner Mongolian farmers through order agriculture [5] - Approximately 30% of beef and 40% of grains in the Beijing market are sourced from Inner Mongolia, indicating a strong market presence [5]