来自河南的林女士告诉记者，父母在所谓"国学大师"的引导下加了十几个微信群，每次上课先讲一点养 生理论，然后用大量时间介绍各类根治慢性病的"神药"。课后还要提交学习心得、为"神药"拍摄推销视 频，发给亲朋好友。林女士发觉时，父母为购买"神药"已花费上万元。 9.9元卖书送课，实则是为了推销高价课；号称交5000元学费可跟着名师学中医，一个月后就能"速 成"开店，结果一直推销保健品…… "新华视点"记者调查发现，越来越多老年人渴望通过老年课堂拓宽朋友圈、学习新技能、丰富晚年生 活。这也让他们成为不法分子围猎的对象，多地不时爆出老年人上课被骗的案例。 "免费"、低价课堂套路多多 在黑猫投诉 【下载黑猫投诉客户端】平台，常见各类"老年课堂被骗"的投诉；微博上，"76岁大爷学AI 做视频被骗2880元"话题阅读量近150万，类似话题时常登上热搜。 记者调查发现，一些老年人上网课遭遇花式骗局。有的老年课堂宣称免费、低价，引流后再以各种话术 诱导老年人高价买课。这类课程多是声乐、视频剪辑、人工智能等类型。 2025年5月，大学生秋秋（化名）的奶奶刷到某直播间，主播声称"9.9元卖书送免费声乐课"。秋秋替奶 奶下单后，助理老 ...

记者调查发现，一些老年人上网课遭遇花式骗局。有的老年课堂宣称免费、低价，引流后再以各种话术诱导老年人高价买课。这类课程多是声 乐、视频剪辑、人工智能等类型。 2025年5月，大学生秋秋（化名）的奶奶刷到某直播间，主播声称"9.9元卖书送免费声乐课"。秋秋替奶奶下单后，助理老师添加微信将她拉入课 程群。上了线上体验课后，老师开始不断私信发长语音，怂恿购买高价课，并打出"知道您舍不得2580元，但我想让您有一个幸福快乐的晚 年"等"亲情牌"话术。 | 高级声乐指导 △ | 高级声乐指导 Q | | --- | --- | | ·) 37" | 同学,今天也是 ■■老师招生截至 | | | 的日子,虽然今天是封班的日子, | | 同学,我是 ■老师,课程结束后 | 但是我一点也不开心,因为你没有 | | 久久不能平静,您这么喜欢,却还 | 跟着老师学习起来,尽管我这么多 | | 没加入到老师的课堂里,老师真的 | 天一直联系您,您都不为所动,回 | | 有点惋惜,我从来不会主动去劝任 | 想起来我带您的这么多天,麦穗老 | | 何人去报名。因为我觉得学习声乐 | 师教给您的每一个技巧,每一句歌 | | 是兴趣爱好, ...

Core Viewpoint - The article highlights the rise of "private domain live streaming" as a marketing tool that exploits elderly consumers through deceptive narratives and emotional manipulation, leading to significant financial losses for this demographic [1][2][3]. Group 1: Private Domain Live Streaming - Private domain live streaming has emerged as a new marketing model, particularly targeting elderly consumers, often using dramatized narratives to elicit sympathy and drive high-priced sales of crafts [1][2]. - The format relies on closed groups and private links, creating an "information black box" that makes it difficult for regulatory bodies to monitor and for elderly consumers to compare prices or products [3][4]. - The content often includes fabricated stories that resonate with the elderly, such as themes of national pride and familial care, which can lead to emotional manipulation and financial exploitation [2][3]. Group 2: Regulatory Response - The State Administration for Market Regulation has announced a crackdown on false advertising in private domain live streaming, indicating a commitment to address the issue comprehensively [4][5]. - Complaints against platforms like "Weilebo" have surged, with over half of the recent complaints related to deceptive practices targeting elderly consumers [4]. - Regulatory measures may include the use of big data to identify abnormal transactions and the establishment of a blacklist to prevent the spread of fraudulent live streams [4][5].

Group 1 - The article highlights a new form of scams targeting elderly individuals through private live streaming, which is a shift from traditional offline methods to a more concealed online approach [2][12][60] - Scammers attract elderly users by offering small incentives such as free eggs, red envelopes, and invitations to expert consultations, specifically targeting those aged 55 and above [3][4][5] - Products in these live streams are heavily exaggerated in their effectiveness, with claims of curing various ailments, leading to a false sense of security among the elderly [6][7][8][10] Group 2 - Regulatory bodies have begun to take action against these scams, indicating a strengthening of oversight in the industry [15][66] - A recent meeting by broadcasting authorities focused on addressing false medical advertisements, with plans to eliminate such content by the end of the year [17][18][20] - The prevalence of misleading advertisements on television has increased, particularly targeting elderly viewers who may not be as discerning as younger audiences [21][22][56] Group 3 - The consequences of these scams can be severe, with many elderly individuals losing their life savings to fraudulent schemes disguised as legitimate medical products [42][44][46] - Some victims have experienced deteriorating health conditions due to reliance on ineffective products, leading to critical situations that could have been avoided with proper medical care [48][52][54] - The article emphasizes the need for market regulation to protect vulnerable populations and ensure that accurate information is available to patients [69][71][73]

Core Insights - A successful intervention by Xiamen International Bank's Beijing Asian Games Village branch staff prevented a scam targeting an elderly customer, saving her 70,000 yuan [1][2] - The bank's staff demonstrated strong risk identification skills and a commitment to customer protection, highlighting the importance of vigilance in financial transactions [1][2] Group 1: Incident Overview - A 90-year-old customer, Ms. Su, attempted to withdraw 70,000 yuan from a term deposit that had been in place for only 15 days, raising suspicions among bank staff [1] - The intended use of the funds was to purchase an expensive health product promoted by a dubious figure on a live streaming platform, which further alarmed the bank staff [1] Group 2: Scam Details - The individual promoting the health product, referred to as "Guo Zhongyi," was found to be involved in multiple fraud cases, selling unverified and unguaranteed products to vulnerable elderly individuals [1] - Bank staff conducted an online investigation that confirmed the fraudulent nature of the product and the promoter's history of scams [1] Group 3: Customer Protection Efforts - Bank staff engaged in a thorough discussion with Ms. Su, explaining the characteristics of similar scams and the potential risks involved [2][3] - With the assistance of police, Ms. Su ultimately recognized the danger and canceled her withdrawal request, expressing gratitude to both the bank and law enforcement [2] Group 4: Future Initiatives - Xiamen International Bank's Beijing branch plans to enhance consumer rights protection, strengthen risk prevention measures, and improve customer service [2] - The bank aims to deepen collaboration with law enforcement to create a robust financial safety net for the community [2]

Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The main complaint issues include traps targeting elderly consumers, private domain marketing chaos, emotional consumption, online agricultural product purchases, jade live streaming, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint issue, with various deceptive practices identified, including internet-induced traps, offline sales fraud, and false advertising in live streams [2][3] - Specific cases highlight how elderly individuals are misled into purchasing overpriced products under false pretenses, such as health benefits and free gifts [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and lack of after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and difficulties in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption Concerns - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7] - Recommendations include establishing industry standards for emotional consumption services to ensure consumer protection and quality assurance [8] Group 4: Other Notable Complaints - Complaints related to high temperatures driving air conditioning sales, agricultural product online purchase disputes, and increasing issues in jade-related transactions have been noted [4] - Concert-related complaints have also surged, particularly regarding refund issues [4]