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极狐:多方技术优化构筑品牌保障
Huan Qiu Wang· 2025-10-13 12:46
Core Insights - The sales performance of BAIC New Energy and its brand Arcfox shows significant growth, with BAIC New Energy achieving a monthly sales figure of 20,539 units, representing a year-on-year increase of 30.15%, while Arcfox's sales reached 16,074 units, marking a 47.74% increase year-on-year [1][3]. Group 1: Product Performance - Arcfox's main models in the 150,000 RMB market are the new Alpha T5 and new Alpha S5, both equipped with CATL battery packs, offering competitive ranges of 660 km and 708 km respectively, along with 800V ultra-fast charging technology and a "zero formaldehyde, zero benzene" green cabin [3]. - In September, the Alpha T5 and Alpha S5 achieved sales of over 4,500 units and 3,000 units respectively, serving as the core support for the brand's stable growth [3]. Group 2: Market Positioning - The Arcfox Kaola S, positioned as a "new choice for city travel," features a standard CATL battery with a range of 500 km and includes unique configurations such as electric sliding doors and beach lounge mode [5]. - The Arcfox T1 achieved 35,000 pre-orders in its first month, contributing significantly to BAIC New Energy's sales growth in September [5]. Group 3: Technological Advancements - Arcfox is continuously accumulating technological advantages in key areas such as battery technology, range optimization, and safety features, with plans to establish 316 after-sales service outlets by September 2025, covering 31 provinces and 267 cities [7]. - The company operates 140 dedicated charging stations and has access to over 1 million public charging piles, with plans to expand its charging network through partnerships with NIO Energy, GAC Energy, and Kaimai [7]. - Leveraging BAIC Group's supply chain integration capabilities and Magna's manufacturing standards, Arcfox aims to achieve comprehensive quality control from core components to vehicle manufacturing, positioning itself for higher-level competition in the new energy market [7].