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享界爆款潜质凸显,北汽新能源向上冲量
Ge Long Hui· 2025-05-19 01:25
Core Viewpoint - The launch of the "Xiangjie S9" by BAIC New Energy in collaboration with Huawei marks a significant milestone in the luxury electric vehicle market, with strong initial demand indicated by 2,500 pre-orders within 24 hours of its release [1][5]. Group 1: Product Launch and Market Impact - The Xiangjie S9 Max is priced at 399,800 yuan, while the Xiangjie S9 Ultra is priced at 449,800 yuan [1]. - The vehicle is positioned as the first luxury flagship sedan from Beijing Automotive, filling a gap in the market [5]. - The launch is seen as a test of Huawei's "Intelligent Selection" model, especially in light of the success of the AITO M7 and M9 models [5][10]. Group 2: Strategic Collaboration - The partnership between BAIC and Huawei leverages the full spectrum of BAIC's resources in vehicle development, production, and service, emphasizing a strategic commitment to the Xiangjie S9 [3][12]. - The collaboration has a long history, dating back to 2017, focusing on high-level intelligent driving technology [13][17]. Group 3: Market Potential and Competitive Landscape - The penetration rate of domestic brands in the luxury sedan market is only 8.3%, indicating significant growth potential for the Xiangjie S9 [6][7]. - The luxury sedan market is dominated by established brands, with Audi holding over 60% market share in the 400,000 to 500,000 yuan segment [6]. Group 4: Technological Advancements - The Xiangjie S9 features advanced technologies such as the HarmonyOS 4 smart system, high-end suspension systems, and the HUAWEI DriveONE 800V platform, aimed at enhancing user experience [9][10]. - The vehicle incorporates innovative design elements like the "OneBox" design and zero-gravity rear seats, showcasing a focus on comfort and aesthetics [7][9]. Group 5: Financial Projections and Performance - Analysts predict that the sales of the Xiangjie S9 will significantly boost BAIC New Energy's overall performance, with revenue projections for BAIC Blue Valley reaching 15.1 billion yuan in 2023, 30.7 billion yuan in 2024, and 60.3 billion yuan in 2025 [10][12]. - The successful launch and sales of the Xiangjie S9 are expected to contribute to a recovery in BAIC New Energy's overall business performance [10].