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Core Viewpoint - The Chinese smartphone industry has entered a new phase characterized by systemic competition, where brands like Huawei, Xiaomi, and vivo are focusing on technological depth and ecosystem innovation rather than just product iteration [2][5][26]. Market Dynamics - As of September 28, 2025, vivo (including iQOO) holds an 18.4% market share, leading the Chinese smartphone market for the third quarter of 2025, and a 17.2% share for the first three quarters of 2025 [4]. - In the high-end market (above 4000 yuan), vivo ranks second with a 22.14% share, following Huawei [4]. Competitive Landscape - The current competitive landscape is defined by a shift from "single-point leadership" to "system leadership," where brands must build closed loops in technology, experience, and ecosystem [5][26]. - The evolution in the imaging sector reflects this shift, moving from hardware competition to a focus on real-world problem-solving capabilities [5][11]. Innovation Strategies - vivo's innovation strategy involves deep collaboration with partners like MediaTek and Arm, allowing for co-development of chipsets and imaging algorithms, which enhances their competitive edge [7][20]. - The X300 series exemplifies this approach, integrating advanced imaging capabilities with AI to create a seamless user experience [9][19]. Long-term Vision - vivo's approach is likened to a river, emphasizing patience and accumulation over time, which allows for the development of a reusable system capability [16][19]. - The "Blue Technology" system represents a comprehensive ecosystem that integrates chip performance, imaging, system interaction, and AI understanding, enabling continuous self-evolution [19][20]. Societal Impact - The focus on user-centric innovation is evident in vivo's projects, such as the "Digital National Treasure Plan," which utilizes imaging technology for cultural heritage preservation [23]. - By addressing real-world needs, vivo demonstrates that technological innovation can create significant social value beyond mere product performance [24][28].