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1 11450 Ø 3 @ 图①：岳阳市屈原管理区栀子种苗培育基地，栀子花开馥郁芬芳。 周 洋摄 图②：岳阳一家餐饮店制作的栀子花元素甜品。 宋旅洋摄（本图为栏目与岳阳日报微博微信联合征图活动入选图片） 图③：游客在栀子种苗培育基地体验采摘。 彭逸凡摄 图④：栀子花。 资料图片 图⑤：岳阳市弼时镇序贤村，村民在采摘栀子花。 林子坤摄 图⑥："林海一号"黄栀子果实。 周 洋摄 图⑦：洞庭湖畔岳阳楼。 李 敏摄（新华社发） 盛夏时节，漫步湖南岳阳街头，幽幽栀子花香萦绕、浸润心田。色白如玉，香气清新，自古以来就惹人 喜爱的栀子花，是诗词曲画中的常客。 岳阳古称巴陵，又称岳州，种植栀子花的传统延续了上千年。花开时节，汨罗江畔的万亩栀子园里，花 朵纯洁透亮，如海浪般绽放，引得众多市民和游客寻芳观赏。艳阳下，花与人、光与影，交织成一幅充 满生机与诗意的图景。 古城花香绕千年 "栀子比众木，人间诚未多。"诗圣杜甫曾如此盛赞。每年入夏，当栀子花次第绽放，岳阳城就被温柔地 包裹在清幽的香气中。花瓣洁白似雪，芬芳淡雅沁人心脾，栀子花承载千年古城的诗意与灵性，衍 生"持久、坚韧、永恒之爱"的花语，象征旺盛的生命力与纯粹美好的价值观 ...

栀子花好看，栀子果可以提取天然色素栀子黄，作为原材料有一定市场。2011年6月，杨莉带着凤凰乡 附近村民发起成立合作社，却发现本地栀子品种效益不高。为了选育良种，她走访多地。2013年，合作 社与中国林科院签订合作协议，建起栀子种苗培育基地，共同研制新品种栀子果。 "给农业插上科技翅膀，才能选育出合适的品种。"杨莉说，与普通品种相比，实验室培育的种苗给了大 家很大惊喜。这些经细胞培育成长的种苗，取名叫"林海一号"，它们生命力旺盛、存活率高、免疫力 强、抗病毒性强，还能减少虫害发生，有效防止品种退化。 庭院前，种了10多年的栀子树上，雪白的花瓣凋落，枝头上果实累累，频频迎风点头。 "实验室在这边！"清脆的声音远远响起，湖南岳阳市屈原管理区海泰栀子专业合作社理事长杨莉，从绿 荫小道走来。小道两旁，是一棵棵比人还高的栀子树。 她口中的实验室，是合作社的栀子种苗培育基地，建在农村、服务农民，集引种、科研、育苗、培训于 一体。这里聚焦洞庭湖区湿地林木良种创制，其中最重要的作物就是栀子。实验室里，染色体室、高压 灭菌室一应俱全，光培室的一排排架子上，整齐排列着培养皿。 栀子在岳阳最是寻常。杨莉打小成长在屈原管理区凤凰乡， ...

Core Insights - The "light entrepreneurship" model, exemplified by opening milk tea shops, is increasingly popular among young people, particularly those born in the 1990s and 2000s, due to their deep understanding of consumer preferences in this sector [1][3] - Young entrepreneurs often lack mature business experience, leading many to choose to franchise established milk tea brands, which can provide a more structured path to success [1][3] Industry Trends - The best franchise opportunities are not necessarily with the current market leaders but with brands that have significant future growth potential, allowing young franchisees to grow alongside the brand [3][4] - "爷爷不泡茶" (Grandpa Doesn't Brew Tea), a brand from Wuhan, is projected to be the fastest-growing milk tea brand in 2024, with plans to open over 1,000 new stores, representing an 8-fold increase in scale [3][4] Brand Development - Successful milk tea brands typically undergo three major tests: opening franchises, surpassing 1,000 stores, and achieving an annual franchise increase of over 1,000 stores, indicating a strong growth trajectory [4] - "爷爷不泡茶" has already surpassed 2,500 stores by mid-2025, with a significant increase in new store openings, confirming its rapid expansion [4] Marketing and Consumer Engagement - Brands with a "viral" effect can attract attention, but the key to sustained growth lies in the differentiation of their flagship products [6][9] - "爷爷不泡茶" combines traditional tea culture with innovative products, such as the "Lychee Ice Brew," which has become a top seller, demonstrating the importance of product uniqueness in maintaining market interest [6][9] Target Audience Understanding - Effective marketing strategies that resonate with young consumers are crucial for success in the competitive tea market [8][9] - "爷爷不泡茶" has successfully engaged with young consumers through targeted marketing campaigns, such as a recent initiative that provided free drinks to graduates, which resonated well with the target demographic [8][9]

Core Viewpoint - The conference highlighted the clinical applications of traditional Chinese medicine (TCM) formulas Banxia Houpu Decoction and Zhizi Houpu Decoction in treating emotional disorders, particularly depression, showcasing their safety and effectiveness through innovative transformations into new treatments like Jieyu Chufan Capsules [1][3][4] Group 1: Clinical Applications - Banxia Houpu Decoction, originating from Zhang Zhongjing's "Jinkui Yaolue," is effective in treating depression and anxiety by improving sleep, regulating emotions, and alleviating physical symptoms [3] - Zhizi Houpu Decoction, from "Shanghan Zabing Lun," is used for insomnia and irritability, demonstrating clear efficacy in treating emotional disorders [3] Group 2: Innovative Developments - The Jieyu Chufan Capsules, developed from the foundational formulas, exhibit multi-channel effects and high safety, providing a new treatment option for depression and anxiety [3][4] - Research indicates that Jieyu Chufan Capsules can significantly reduce Hamilton Anxiety Scale (HAMA) scores in patients with specific emotional disorders, improving their overall condition without increasing adverse reactions [4] Group 3: Research Findings - Animal studies suggest that Jieyu Chufan Capsules may exert antidepressant effects by regulating levels of monoamine neurotransmitters in the central nervous system [4] - Clinical studies show that the adverse reaction rate of Jieyu Chufan Capsules is comparable to that of a placebo and significantly lower than that of fluoxetine, indicating good safety [4]

近年来，茶饮赛道已无可争议地成为竞争红海。中商产业研究院发布的《2025-2030年中国现制茶饮深 度分析及发展前景研究预测报告》显示，2024年中国现制茶饮市场规模达到3127亿元，较上年增长 20.97%。中商产业研究院分析师预测，2025年中国现制茶饮市场规模将达到3689亿元，增速明显收 窄。一方面是日趋饱和的市场大盘，另一方面是众多茶饮品牌的激烈"厮杀"。在一些热门商圈，常常能 看到几步一家茶饮店的景象。 市场竞争充分饱和的状态下，从武汉起步的茶饮品牌"爷爷不泡茶"却逆势崛起，以一年门店规模增长8 倍的速度赢得行业增速第一的宝座，其中空山栀子、荔枝冰酿等产品也充分受到了消费者认可。这背 后，凸显着这家品牌抓住市场暗涌的洋流，深挖情绪价值打造长线爆品的战略策略。 爆品矩阵撑起品牌爆发 任何成功的茶饮品牌都自己的王牌产品，爷爷不泡茶也不例外。近日，该品牌升级了自己的爆款产品空 山栀子，以武汉的栀子凉茶原始口味为蓝本，选用四川乐山栀子为原料，采用超出行业传统标准的三斤 花香窨制一斤茶底的配比，拼配福建大白毫与四川毛峰双茶底，呈现出3:1的花茶比例。搭配轻乳茶基 底，入口甘甜清爽，留有温润奶香。 空山栀子上 ...

这是新消费智库第 2 6 5 3 期文章 新消费导读 1. 水獭吨吨官宣首款茶鲜萃液「东方茉莉」 2. 安缦推出全新网球服饰系列 3. 野人日记踩中速冻饺子新风口 4. Zegna 于迪拜发布 2026 夏季系列 5. 喜茶上新时令新品 6. Antonia 在中国内地连开两家旗舰店 7. 爷爷不泡茶宣布李昀锐为空山栀子系列代言人 8. 海底捞推出首家脆鲩鱼主题店 9. 库迪咖啡与卢旺达建立战略合作 10. 泡泡玛特申请注册 80 余枚 "Labubu" 相关商标 11. 陕西天宠获 Pre-A 轮数千万级融资 12. 英国百年 香氛品牌 Yardley London 被收购 13. 仙饼嫂完成千万级天使轮融资 . . . . . . 一周新品 1. 水獭吨吨官宣首款茶鲜萃液「东方茉莉」 水獭吨吨官宣首款茶鲜萃液「东方茉莉」，东方人喝东方茉莉，新品精选广西横州双瓣茉莉花，七次窨制，原叶低温萃取，保留花香的同时自 然释放茶香， 0 糖 0 香精配料干净，且 0 添加碳酸氢钠。 （ FDL 数食主张） 2. 安缦推出全新网球服饰 系列 图片来源：腾讯公共图库 安缦旗下生活方式品牌 Aman Es sential ...

New Consumption Overview - Kind LLC, a subsidiary of Mars, launched a new series of grain energy bars made from five different types of grains, designed to provide sustained energy without sugar spikes or artificial ingredients [2] - Meco announced the popular idol group Times Youth League as its new brand ambassador, releasing a themed short film featuring the group [4] - Coca-Cola Japan introduced a new product, Georgia Clear Black, a black coffee that retains the richness and aroma of coffee while offering an unprecedented refreshing taste [7] - Master Kong launched a new low-sugar, high-fiber iced tea, reducing sugar content by 50% while maintaining a refreshing taste [8] - Nestlé collaborated with Hongdu Daping to launch seasonal limited products inspired by the fragrance of Jiangxi's gardenia flowers [8] - Atomy is considering acquiring a 63.38% stake in its subsidiary, Aikang Industry, for approximately 600 billion KRW [8] - ST United announced plans to acquire 100% of the shares of Jiangxi Runtian Industrial Co., Ltd. through a combination of stock issuance and cash payment [8] - Prada announced its acquisition of a 10% stake in Italian leather manufacturer Rino Mas Trotto to strengthen its strategic position in the leather supply chain [8] - ListenHub secured millions of dollars in angel funding from Sequoia China to enhance technology and market expansion [8] - Lantrilis received regulatory approval to acquire General Mills' yogurt business in the U.S., with the transaction expected to complete by the end of June [12] - Off&Relax launched a new offline experience space in Shanghai, showcasing its dual-effect collagen hair care products [13] - Goldwin opened its first flagship store in Kyoto, designed with a concept that combines local elements and modern aesthetics [13] - UR's sister brand OF opened its first independent store in Guangzhou, marking the start of its offline expansion [13] - Yili Group signed a strategic cooperation agreement with General Technology Group to collaborate on elderly nutrition solutions and health service systems [13] - The Shenzhen Stock Exchange decided to terminate the listing of Renrenle's stock, with the last trading date expected to be July 3, 2025 [14]

中新网宁德6月3日电 (记者 叶茂)6月的福建省福鼎市尤为特别，漫山遍野的栀子花洁白如雪。3 日，以"药食同源赋健康，栀子产业链未来"为主题的2025年福鼎栀子健康产业发展大会在有着"中国栀 子名市"美誉的福鼎市开幕，助力栀子产业发展。 开幕式期间，多项金融支持协议、产品研发协议和市场开拓协议现场签约；《福鼎栀子产业发展规 范倡议》现场发布；举行栀子产业招商引资推介。 福鼎市委书记林青表示，期待大家能够分享最新的科研成果和实践经验，畅所欲言、建言献策，激 荡出"把栀子变成金子"的智慧火花，共绘"从实验室到百姓家"的健康蓝图。 作为此次大会的亮点之一，"栀子展销暨栀子文化沉浸之旅游园活动"2日在贯岭镇红茗洋栀子花海 景区展开，通过"市集+探秘"双线联动，将国风美学、非遗技艺、药食文化与自然教育深度融合，为游 客打造了一场可赏、可玩、可品的沉浸式文化盛宴。 有着"中国栀子名市"美誉的福鼎市，是中国栀子原料林面积最大、产量最多的栀子产区和栀子果交 易集散地，现有栀子种植面积8万亩，年产鲜花、鲜果及干果6万多吨，全产业链产值达15亿元，有效带 动3万多农户增收致富。 近年来，福鼎市将栀子产业作为推进乡村振兴战略的重要 ...

Core Insights - The new trend of "New Chinese-style ice cream" is rapidly gaining popularity, with brands like Zhi Nuo opening over 50 stores in less than six months and setting ambitious expansion goals [1][8][26] - Local ice cream brands are emerging strongly, with Bobo Ice reaching over 1,000 stores and Mr. Wild doubling its store count to over 560 [7][8] - The market is witnessing a shift from Western-dominated ice cream brands to a diverse range of local brands that incorporate traditional Chinese ingredients and aesthetics [8][26] Group 1: Market Dynamics - The "New Chinese-style ice cream" is becoming a focal point in the consumer market, inspired by historical Chinese desserts and flavors [1][3] - Zhi Nuo's unique offerings, such as the Zhi Zi Floating Nai Hua priced at 9 yuan, are attracting significant consumer interest, with some customers purchasing multiple times a day [3][10] - The trend is supported by the expansion of brands like Tea Yan Yue Se, which has opened over 400 stores, and the introduction of affordable ice cream options [3][8] Group 2: Product Innovation - Local brands are creatively using traditional Chinese ingredients, with products like Hong Lou's Gelato featuring local flavors and designs that resonate with consumers [5][10] - Zhi Nuo emphasizes seasonal product development based on the 24 solar terms, enhancing the cultural connection with consumers [10][15] - The aesthetic appeal of ice cream products is crucial for marketing, with visually striking designs becoming a key driver for consumer engagement [19][21] Group 3: Consumer Behavior - The ice cream market is diversifying across various price points, catering to different consumer segments from budget-friendly to premium offerings [14][15] - The perception of ice cream is shifting, with consumers willing to spend on experiences that offer both value and a sense of occasion [17][25] - The trend of enjoying ice cream is not limited to summer, as brands are strategically placing stores in malls to attract year-round customers [22][24] Group 4: Future Outlook - The year 2024 is anticipated to be a pivotal year for the Chinese ice cream market, characterized by local brands achieving significant growth and market presence [15][26] - The combination of high-quality products and effective marketing strategies is expected to drive further expansion and consumer acceptance of local ice cream brands [25][26]