Core Insights - Quaker has launched China's first fermented oat product, utilizing specialized fermentation technology to enhance gut health for consumers [1][3] Group 1: Product Development - The new product incorporates fermented oat powder, which has been developed over three years, enhancing nutritional absorption by breaking down large molecules into smaller, more absorbable active substances [3] - The fermentation process introduces five selected probiotics, resulting in beneficial metabolites known as postbiotics, which work alongside prebiotics found in oats to promote gut health [3][4] Group 2: Health Benefits - A 30-day human trial conducted in collaboration with Southeast University showed significant improvements in gut comfort, beneficial gut bacteria, and immune inflammatory factors among participants [4] - The combination of oat prebiotics and fermented postbiotics in the product, branded as "Quaker Super Fiber Q," aims to enhance gut health and self-care capabilities [4] Group 3: Market Positioning - Quaker's new product is positioned to address the common gut health issues faced by over 80% of Chinese consumers, such as abdominal pain, bloating, and constipation, which are often not widely recognized [5] - The product is designed to meet the increasing demand for functional and health-oriented food options among Chinese consumers, who seek to improve their dietary habits [5] Group 4: Brand Strategy - Quaker is launching a "30 Days to Rebalance" challenge on social media to encourage consumers to improve their gut health through consistent consumption of the new fermented oat product [5] - The brand's new mission reflects a commitment to bridging traditional dietary wisdom with modern consumer needs, aiming to provide balanced nutrition for various life stages [6]

百事公司2012年启用百事亚洲研发中心，经过十余年发展，已经是百事公司全球最大的食品和饮料创新 开发中心之一。百事亚洲研发中心副总裁卜蕾岚表示，百事的产品灵感源于对本土饮食文化与消费趋势 的系统化解构，通过大数据分析餐饮趋势和社交热点，并依托研发中心的"创新厨房"，将街头风味转化 为可规模化生产的标准口味。随着中国消费市场升级，百事公司的创新已从单一产品开发转向为多元化 生活方式提供解决方案。 本次推出的产品，相比于普通燕麦，添加了发酵燕麦粉的燕麦在营养性和功能性上都得到了强化。桂格 团队历时3年开发了专研燕麦发酵工艺，在燕麦粉中引入精选的五大益生菌，进行24小时恒温发酵，使 得燕麦粉中的大分子营养物质被分解成更易吸收的小分子活性物质。 四十多年前，百事成为首批进入中国的外企，当时的工作重点是一边将全球产品引进中国，同时深入探 索中国独特的饮食文化并进行本土化创新。从开创性的乐事黄瓜味薯片，到取材本地食材的山药片、紫 薯薯片等产品，百事通过系统构建感官科学体系、加强消费者洞察、投入中试工厂等能力建设，逐步建 立起从创意到商业化的端到端研发能力。 11月24日，新京报记者了解到，百事公司旗下燕麦品牌桂格宣布推出 ...

Group 1 - The core point of the article is that PepsiCo's oat brand Quaker has launched its first fermented oat instant oatmeal product, inspired by Chinese dietary culture and modern food technology innovations [1] - The new product enhances nutrition and functionality by incorporating fermented oat powder, which has been developed over three years, introducing five selected probiotics for a 24-hour constant temperature fermentation process [1] - PepsiCo has been operating in China for over 40 years, focusing on introducing global products while exploring and localizing Chinese dietary culture through innovative products like cucumber-flavored chips and local ingredient-based snacks [1] Group 2 - PepsiCo established the PepsiCo Asia R&D Center in 2012, which has become one of the largest food and beverage innovation development centers globally [2] - The inspiration for PepsiCo's products comes from a systematic deconstruction of local dietary culture and consumer trends, utilizing big data analysis to transform street flavors into scalable production standards [2] - As the Chinese consumer market evolves, PepsiCo's innovation strategy has shifted from single product development to providing solutions for diverse lifestyles [2]