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世运会破圈,小众运动也有“大生意”
3 6 Ke· 2025-08-18 02:23
Group 1 - The Chengdu World Games showcased lesser-known sports, creating a unique atmosphere that attracted public interest and participation [1][2] - The event featured "part-time athletes" who balanced their sports with everyday jobs, contributing to a relaxed and relatable competition environment [2][4] - The innovative event settings, such as competitions held in cornfields, emphasized a grassroots connection to the community [2][4] Group 2 - Ten brands, including Xtep, Li Ning, and Peak, strategically positioned themselves during the event, leveraging the popularity of niche sports for marketing opportunities [8][11] - Xtep was the first global partner, providing uniforms for various roles within the event, while Li Ning incorporated local culture into their designs [8][11] - Peak and other brands explored international sponsorships and targeted niche sports to differentiate themselves in the competitive landscape [13][15] Group 3 - The legacy of the World Games lies in the potential for niche sports to gain traction and sustainability in the community post-event [16][18] - The rapid growth of the frisbee community during the event indicates a strong interest in maintaining these sports, with permanent facilities being established [16][18] - The future success of these sports will depend on youth engagement and continued brand investment, highlighting a shift in public perception of sports beyond traditional Olympic events [18][20]
荷球、棍网球、壁球……小众运动走向大众
Xin Hua Wang· 2025-08-15 05:39
Group 1 - The 2025 Chengdu World University Games is bringing lesser-known sports like Faustball, Hoeball, and Soft Hockey into the spotlight, attracting more public participation [1][4] - Faustball, also known as fistball, is gaining attention as it combines elements of volleyball and tennis, with a growing interest among the Chinese public [4][8] - Hoeball, originating from the Netherlands, is seeing increased youth participation in China, with various leagues established at different levels [4][6] Group 2 - The Chinese national team made its debut in Soft Hockey at the Chengdu World University Games, with a growing youth interest in the sport [8][9] - Lacrosse is transitioning from a niche sport to a more standardized and internationalized one in China, with the establishment of a national team and participation in international competitions [9][11] - Squash, known as the "king of indoor sports," is experiencing a surge in popularity, with a 50% increase in bookings at squash venues during the World University Games [13]
小众项目开始走出“冷门”(世运会近距离)
Ren Min Ri Bao· 2025-08-14 22:10
Group 1 - The Chengdu World University Games has seen an increase in youth participation in emerging sports like drone racing, with China being a leader in drone racing education and training [1] - The Chinese team, consisting of three students from Guangzhou, has previously competed in international events, showcasing the potential of young athletes in this sport [1] - Other non-Olympic sports, such as frisbee and canoe polo, are gaining traction in Chinese universities, indicating a broader trend of youth engagement in diverse athletic disciplines [2] Group 2 - The Chinese frisbee team features players who balance their professional careers with training, highlighting the dedication of athletes in non-traditional sports [2] - The introduction of canoe polo in the Chinese sports landscape marks a significant step for the development of niche sports, with the women's team composed of club members from Shanghai [2] - The growth of non-contact flag football in China reflects the increasing popularity of alternative sports, with numerous clubs and participants actively involved in the community [2]
成都世运会 | 小众项目的“春天”
Xin Hua She· 2025-08-14 01:49
Group 1: Event Overview - The Chengdu World Games showcased the vibrant potential of niche sports, bringing together athletes from around the world and enriching global sports culture [3][4][21] - The event highlighted the growing popularity of lacrosse in China, with significant participation from local teams and athletes [4][10] Group 2: Emerging Sports - Lacrosse, a new addition to the Olympic sports, is gaining traction in China, particularly in cities like Beijing, Shanghai, and Shenzhen, with Chengdu emerging as a new hub for the sport [4][6] - The NFL is promoting flag football in China, leveraging the upcoming Los Angeles Olympics as an opportunity to expand the sport's reach [10][21] Group 3: Traditional Sports - Martial arts, representing Chinese cultural heritage, are gaining international attention, with hopes of being included in future Olympic events [11][13] - Dragon boat racing made its debut as a formal competition at the World Games, showcasing its global appeal and potential for Olympic inclusion [15][16] Group 4: Diverse Sports Landscape - The World Games served as a platform for lesser-known sports like Faustball and soft hockey, reflecting a shift in youth attitudes towards a more diverse range of athletic activities [17][21] - The introduction of innovative sports facilities, such as glass squash courts, is enhancing the experience and accessibility of sports events [8][10]
在世运会看见体育的“无限”
Ren Min Ri Bao Hai Wai Ban· 2025-08-12 22:29
Group 1: Event Overview - The 12th Chengdu World Games showcases a blend of traditional and modern sports, featuring events like martial arts, dragon boat racing, and emerging sports such as disc golf and parkour [6][9] - The event includes both Olympic and non-Olympic sports, highlighting the diversity and excitement of various competitions [6] Group 2: Lacrosse - The Chinese women's lacrosse team finished eighth after losing to Ireland, marking their first official competition as a national team [7][9] - Lacrosse combines elements of soccer, basketball, and field hockey, with a fast-paced format requiring teams to score within 30 seconds of gaining possession [7] - The team, composed mainly of young athletes from universities, views the event as a valuable learning opportunity despite the challenges faced against stronger teams [9] Group 3: Lifesaving - The lifesaving competition at the World Games includes events like the 50m manikin rescue and 100m mixed rescue, showcasing athletes' skills in water rescue [10][11] - Lifesaving has evolved from a rescue action to a competitive sport, with its introduction to the World Games in 1985 and to China in 1998 [10] Group 4: Water Skiing - Chinese athlete Xu Lu won gold in the women's wakeboarding freestyle event, while teammate Zhuang Tiancai secured silver in the men's wake surfing style event [12][13] - Wakeboarding is gaining popularity in China, with a significant increase in the number of clubs dedicated to the sport [14] Group 5: Trampoline - The Chinese duo Hu Yicheng and Zhang Xinxin won gold in the women's synchronized trampoline event, achieving the highest score of 51.340 [15] - The World Games features a broader range of trampoline events compared to the Olympics, including synchronized and double trampoline competitions [15] Group 6: Disc Golf - Disc golf, likened to "flying disc golf," involves players throwing discs through a course with natural obstacles, aiming to complete the course in the fewest throws [16][17] - The sport emphasizes respect and sportsmanship, with players acknowledging each other's performance at the end of matches [16] Group 7: Latin Dance - Latin dance, which includes various styles such as samba and cha-cha, was a highlight of the World Games, with the German and French teams winning gold and silver respectively [18] - The event attracted a diverse audience, reflecting the growing interest in Latin dance as a form of both sport and art [18]
蜀地交汇处 世运同心桥
Zhong Guo Qing Nian Bao· 2025-08-12 07:52
Core Viewpoint - The Chengdu World Games serve as a platform for lesser-known sports to gain visibility and promote cultural exchange, showcasing both traditional and new sports to a diverse audience [1][2][7]. Group 1: Event Overview - The Chengdu World Games feature a mix of traditional sports like dragon boat racing and modern sports like soft hockey, attracting both seasoned and new audiences [1]. - The event highlights the importance of non-Olympic sports, providing them with a global stage to promote their appeal and engage with a wider audience [2][3]. Group 2: Cultural Exchange - The World Games facilitate cultural resonance through sports, exemplified by the interest in martial arts from international participants, which reflects a deeper philosophical and cultural appreciation [4][5]. - The participation of athletes from various countries in traditional Chinese sports like martial arts and dragon boat racing illustrates the blending of cultures and ideas [5][6]. Group 3: Popularity of Lesser-Known Sports - Lesser-known sports like Faustball and soft hockey are gaining traction, with athletes expressing hope that participation in the World Games will enhance their visibility and popularity in China [3][6]. - The accessibility of these sports, characterized by lower technical barriers and space requirements, makes them suitable for broader public engagement and potential integration into local sports culture [6][7]. Group 4: Impact on Public Fitness - The Chengdu World Games inject new vitality into public fitness initiatives, encouraging participation in diverse sports and promoting a more inclusive approach to physical activity [7]. - The event's focus on lesser-known sports provides new avenues for sports enthusiasts and encourages those previously uninvolved to consider participation [7].
成都世运会 | 美国棍网球运动员:爱金牌,也爱大熊猫
Xin Hua She· 2025-08-12 01:30
Group 1 - The United States team won the championship in the stick lacrosse event at the World Games, defeating the defending champion Canada team with a score of 16:8 [1] - The event featured only women's competitions with 8 teams participating, and both the US and Canada teams faced little challenge leading up to the final [1] - The US team showcased superior offensive skills during the final, executing fluid plays and consistently breaking through the opponent's defense [1] Group 2 - Star player Charlotte North expressed pride in her teammates and the experience of competing in Chengdu, highlighting the local culture and cuisine [3] - Teammate Cassidy Wicks scored 4 goals in the final and expressed excitement about her first trip to China, planning to explore the city after the match [3] - The US team aims to promote stick lacrosse, particularly in the western US, and sees the upcoming Los Angeles Olympics as a significant opportunity for the sport [4] Group 3 - The Australian team secured the bronze medal by defeating Japan 13:12 in overtime on the same day [5]
成都世运会契合中国体育时代之需
Zhong Guo Qing Nian Bao· 2025-08-08 08:11
Core Insights - The 12th World Games opened in Chengdu on August 7, marking the largest edition in history with 3,942 athletes from 116 countries and regions participating [2][5] - The World Games emphasize diversity and inclusivity in sports, showcasing lesser-known events that are not part of the Olympic Games, thus promoting a broader understanding of sports [3][4] Group 1: Event Significance - The World Games serve as a platform for non-Olympic sports, providing opportunities for athletes in events like lacrosse, korfball, and tug of war, which are less familiar to the Chinese audience [3][4] - The event is seen as a complement to the Olympics, with former IOC President Juan Antonio Samaranch describing it as a "second Olympic Games" [3][4] Group 2: Impact on Local Sports Culture - The hosting of the World Games in Chengdu is expected to enhance the local sports culture by introducing diverse sports to the public, aligning with the growing interest in non-mainstream activities [8][9] - The event is part of a broader trend in China towards promoting inclusive sports, moving from a focus solely on medal counts to a more holistic approach to sports participation [9] Group 3: Infrastructure and Sustainability - Chengdu has utilized existing and renovated sports facilities for the World Games, which has been praised for its sustainability and setting a new benchmark for future events [5][6] - The design of the torch for the Games incorporates local cultural elements, enhancing the event's cultural significance and global recognition [6] Group 4: Future Prospects - The World Games are anticipated to stimulate interest in emerging sports in China, such as frisbee and paddleboarding, reflecting a shift in public engagement with sports [8][9] - The event is seen as a crucial step in China's sports globalization and diversification efforts, potentially influencing long-term sports development in the region [9]
一图读懂丨世运会——奥运项目的“孵化器”与“试验田”
Xin Hua Wang· 2025-08-04 13:11
Core Points - The 12th World Games will be held in Chengdu, China from August 7 to August 17, 2025, serving as a platform for non-Olympic sports to gain visibility and promote global sports culture [1][4][6] - The World Games, established in the 1970s, aim to provide a stage for lesser-known sports, complementing the Olympic Games [4][6][10] - The event will feature 21 competition items, primarily focusing on non-Olympic sports, including flag football, softball, and lacrosse, which are set to be included in the 2028 Los Angeles Olympics [12][17][30] Comparison with Olympic Games - The World Games are held every four years, typically the year after the Summer Olympics, while the Olympics include both Summer and Winter Games [8] - The organizing bodies differ: the World Games are managed by the International World Games Association, whereas the Olympics are overseen by the International Olympic Committee [8] - The founding dates are distinct, with the first World Games occurring in 1981 and the first modern Olympic Games in 1896 [9] Event Characteristics - The World Games emphasize performance and celebration, allowing athletes to showcase their skills in a less competitive environment compared to the Olympics, which focus on the Olympic motto of "Faster, Higher, Stronger - Together" [10] - The Chengdu World Games will include various sports, such as martial arts and dragon boat racing, providing a platform for these sports to potentially enter the Olympic arena [30]
一图读懂|世运会——奥运项目的“孵化器”与“试验田”
Xin Hua She· 2025-08-04 12:50
Core Points - The 12th World Games will be held in Chengdu, China from August 7 to August 17, 2025, serving as a platform for non-Olympic sports to gain visibility and promote global sports culture [1][6][19] - The World Games are distinct from the Olympics, focusing on non-Olympic sports and providing a stage for athletes to showcase their talents [4][11][19] Group 1: Overview of the World Games - The World Games were established in the 1970s to allow non-Olympic sports to have their own high-profile international competition [4][6] - The first World Games took place in 1981 in Santa Clara, USA, and they occur every four years [6][10] - The World Games are considered a "incubator" and "testing ground" for Olympic sports [6][11] Group 2: Differences from the Olympics - The World Games are organized by the International World Games Association, while the Olympics are organized by the International Olympic Committee [9] - The World Games typically take place the year after the Summer Olympics, unlike the Olympics which have both Summer and Winter editions [9][10] - The World Games emphasize performance and entertainment, contrasting with the competitive focus of the Olympics [11] Group 3: Events in Chengdu World Games - The Chengdu World Games will feature a variety of events, primarily focusing on non-Olympic sports, including flag football, softball, and lacrosse, which are also set to be included in the 2028 Los Angeles Olympics [14][19][32] - Specific events include team sports like baseball/softball, lacrosse, and squash, with detailed rules and formats for each [22][29][30] - The event aims to provide a platform for sports like martial arts and dragon boat racing to gain recognition and potentially enter the Olympic program [32]