中经记者 刘旺 北京报道 9月10日，作为2025中国国际服务贸易交易会框架下的重要活动，"中国国际糖果季"开幕式暨专题论坛 在北京首钢园举行。 工业遗址的甜蜜蜕变 早在9月初，人们经过新首钢大桥时，若向首钢滑雪大跳台方向望去，就能看到在滑雪道上有一个巨型 的"滑雪玩偶"，这是此次糖果季原创IP"糖果精灵"。9月10日，该IP正式被揭幕，也标志着中国国际糖 果季正式拉开帷幕。 据悉，本届"中国国际糖果季"将持续至11月16日，这场历时两个多月的跨界盛宴以"体育+文化+旅游"为 核心，串联起2025年服贸会、WTT（世界乒乓球职业大联盟）中国大满贯赛与国庆黄金周。 记者在现场看到，昔日的冷却塔，被改造成了糖果主题空间，糖果主题的旋转木马、抓娃娃机等，为儿 童提供了丰富的游乐设施。同时，还有棒棒糖工坊、巧克力3D打印，让儿童体验糖果的制作过程。 《中国经营报》记者了解到，"中国国际糖果季"期间，首钢园以"工业风+糖果美学"为核心，将冬奥遗 产首钢滑雪大跳台以及工业遗存首钢冷却塔等改造为沉浸式体验空间，并设计了非遗工坊、品牌展厅、 互动娱乐、主题餐咖等十大功能分区。 在中国食品工业协会副会长蔡永峰看来，食品工业是国 ...

Core Insights - The snack market in China is significantly influenced by Jinjiang enterprises, which have captured one-fifth of the market share through innovative online product launches and a focus on younger consumers [1][2][3] Group 1: Industry Background - Jinjiang's snack industry emerged in the late 20th century, with companies like Daliyuan and Jincuan leading the way in creating popular products such as egg yolk pies and shrimp chips [2] - The industry has evolved from relying on traditional distribution channels to embracing e-commerce, with a notable shift towards online sales post-2018 and during the pandemic [3][4] Group 2: Shift to Online Strategy - Many Jinjiang snack companies initially struggled with online transitions due to their heavy reliance on offline sales and lack of e-commerce experience [3][4] - The younger generation of company leaders is now prioritizing online engagement to attract consumers aged 18-25, reflecting a broader trend towards digital marketing and sales [4][5] Group 3: Product Innovation and Consumer Engagement - Companies like Jincuan and Yake are leveraging data from platforms like Pinduoduo to develop new products that cater to the preferences of younger consumers, such as low-fat snacks and unique flavor combinations [6][7] - The introduction of health-conscious and personalized products has become a key strategy, with companies responding to the demand for healthier snack options [6][7] Group 4: E-commerce Advantages - Pinduoduo has emerged as a crucial platform for testing new products, significantly reducing the time from product development to market launch [8][9] - The platform's cost structure, including lower technical service fees compared to traditional e-commerce, has made it an attractive option for Jinjiang snack companies [9][10] Group 5: Future Outlook - Jinjiang snack companies are increasingly focusing on product innovation and online sales, with plans to enhance their e-commerce presence and reach younger demographics [9][10] - The ongoing support from platforms like Pinduoduo, including subsidies and marketing assistance, is expected to further accelerate the growth of these companies in the online market [9][10]

Core Viewpoint - The event showcases mainland cultural and creative products at the 2025 Taipei Summer Travel Expo, promoting a new trend in tourism from mainland China to Taiwan [1][3]. Group 1: Event Overview - The event took place from July 18 to 21, organized by the Cross-Strait Tourism Exchange Association in Taipei, in collaboration with the China National Museum brands "Guo Bo Yan Yi" and "Guo Bo Mei Zhuan" [1][3]. - The theme of the exhibition is "Travel with Cultural Creativity," featuring the "Phoenix Crown Refrigerator Magnet" and other museum cultural products [1][3]. Group 2: Product Highlights - The exhibition includes 24 booths showcasing over 40 cultural creative products across seven themes, such as the "Phoenix Crown Series" and "Peach Blossom Cave Series" [3]. - The "Guo Bo Mei Zhuan" section features creative food items like Phoenix Crown coffee, cakes, ice cream, and lollipops, attracting many visitors [3]. Group 3: Cultural Significance - The museum's cultural products aim to "revive" static artifacts, presenting traditional Chinese culture in a lively and engaging manner, making it a new trend in cultural tourism [3]. - Data indicates that in 2024, 4.023 million Taiwanese people are expected to visit mainland China, marking a 54.3% increase year-on-year, encouraging more Taiwanese to experience mainland tourism [3]. Group 4: Additional Features - The exhibition area also includes sections for mainland tourism resources, stamp collection, Hanfu experience, and consultations for Taiwan residents [5]. - Several mainland airlines and travel agencies participated, providing information about travel to mainland China [5].