Core Insights - The "China International Candy Season" is a significant event under the framework of the 2025 China International Service Trade Fair, emphasizing the integration of industrial heritage and candy aesthetics [1][2] - The event aims to explore the transformation of the candy industry, highlighting the importance of cultural and emotional attributes in the sector [1][3] Industry Overview - The candy industry is recognized as a vital branch of the food industry, which is a pillar of the national economy, currently at a critical juncture of "inheritance, innovation, and globalization" [1][2] - The overall scale of China's snack food market is projected to grow from 7,845 billion in 2020 to 10,093 billion by 2024, with a compound annual growth rate of 6.5% [3] Market Trends - The share of candy and chocolate within the snack food segment is expected to decrease from 15.2% in 2020 to 14.5% in 2024, although the absolute market size will still grow [3] - Consumer preferences are shifting, with Generation Z favoring personalized and socially engaging products, while the 31-40 age group prioritizes quality and health [3][4] Cultural Integration - Collaborations between candy companies and cultural IPs, such as the Palace Museum and Dunhuang, have seen a premium rate of 40%-60%, enhancing market recognition and promoting modern expressions of traditional culture [4] - The "China International Candy Season" serves as an innovative practice for the integration of the food industry and cultural creative industries, with strategic significance beyond a single cultural event [4]

Core Insights - The snack market in China is significantly influenced by Jinjiang enterprises, which have captured one-fifth of the market share through innovative online product launches and a focus on younger consumers [1][2][3] Group 1: Industry Background - Jinjiang's snack industry emerged in the late 20th century, with companies like Daliyuan and Jincuan leading the way in creating popular products such as egg yolk pies and shrimp chips [2] - The industry has evolved from relying on traditional distribution channels to embracing e-commerce, with a notable shift towards online sales post-2018 and during the pandemic [3][4] Group 2: Shift to Online Strategy - Many Jinjiang snack companies initially struggled with online transitions due to their heavy reliance on offline sales and lack of e-commerce experience [3][4] - The younger generation of company leaders is now prioritizing online engagement to attract consumers aged 18-25, reflecting a broader trend towards digital marketing and sales [4][5] Group 3: Product Innovation and Consumer Engagement - Companies like Jincuan and Yake are leveraging data from platforms like Pinduoduo to develop new products that cater to the preferences of younger consumers, such as low-fat snacks and unique flavor combinations [6][7] - The introduction of health-conscious and personalized products has become a key strategy, with companies responding to the demand for healthier snack options [6][7] Group 4: E-commerce Advantages - Pinduoduo has emerged as a crucial platform for testing new products, significantly reducing the time from product development to market launch [8][9] - The platform's cost structure, including lower technical service fees compared to traditional e-commerce, has made it an attractive option for Jinjiang snack companies [9][10] Group 5: Future Outlook - Jinjiang snack companies are increasingly focusing on product innovation and online sales, with plans to enhance their e-commerce presence and reach younger demographics [9][10] - The ongoing support from platforms like Pinduoduo, including subsidies and marketing assistance, is expected to further accelerate the growth of these companies in the online market [9][10]

Core Viewpoint - The event showcases mainland cultural and creative products at the 2025 Taipei Summer Travel Expo, promoting a new trend in tourism from mainland China to Taiwan [1][3]. Group 1: Event Overview - The event took place from July 18 to 21, organized by the Cross-Strait Tourism Exchange Association in Taipei, in collaboration with the China National Museum brands "Guo Bo Yan Yi" and "Guo Bo Mei Zhuan" [1][3]. - The theme of the exhibition is "Travel with Cultural Creativity," featuring the "Phoenix Crown Refrigerator Magnet" and other museum cultural products [1][3]. Group 2: Product Highlights - The exhibition includes 24 booths showcasing over 40 cultural creative products across seven themes, such as the "Phoenix Crown Series" and "Peach Blossom Cave Series" [3]. - The "Guo Bo Mei Zhuan" section features creative food items like Phoenix Crown coffee, cakes, ice cream, and lollipops, attracting many visitors [3]. Group 3: Cultural Significance - The museum's cultural products aim to "revive" static artifacts, presenting traditional Chinese culture in a lively and engaging manner, making it a new trend in cultural tourism [3]. - Data indicates that in 2024, 4.023 million Taiwanese people are expected to visit mainland China, marking a 54.3% increase year-on-year, encouraging more Taiwanese to experience mainland tourism [3]. Group 4: Additional Features - The exhibition area also includes sections for mainland tourism resources, stamp collection, Hanfu experience, and consultations for Taiwan residents [5]. - Several mainland airlines and travel agencies participated, providing information about travel to mainland China [5].