此次中标是椿萱茂十余年深耕养老领域与国际化视野的实力沉淀。自创立以来，椿萱茂便引入国际先进 养老理念与技术，与EmeritusCorp.和MeridianSeniorLiving等国际机构深度合作，结合中国长辈需求，形 成"十大专业服务""220+项服务""500+服务细项"，在失智照护、健康管理领域构建了高专业门槛。 本报讯近日，远洋集团旗下高品质健康养老服务品牌椿萱茂成功中标深圳龙岗区养老护理院公建民营项 目。这是椿萱茂继经营广州兴业和广州科林路老年公寓项目后，在粤港澳大湾区的又一关键布局，标志 着其养老服务体系向公建民营领域延伸。 "公建民营"是我国养老服务体系的重要模式，核心为整合政府主导与市场化专业运营优势，对运营方的 专业资质、服务标准及可持续经营能力要求更严苛。此次中标既是对椿萱茂综合实力的认可，也为区域 养老服务升级提供了新路径。 据了解，此次中标的深圳龙岗区养老护理院位于龙岗平湖街道新南路35号，总建筑面积2.6万平方米， 规划床位350张。该项目坐拥地铁、火车站立体交通优势，毗邻深圳大学附属华南医院等多家综合医 院，医疗配套完善。项目拟打造智慧、绿色、生态综合型养老公寓，规划居住、康复医疗 ...

本报记者 刘晓一 冬日午后，位于广州天河的椿萱茂老年公寓里，传来阵阵欢声笑语。香港人黎叔与多位内地长者围坐一堂，品茶听曲，言 谈间尽是熟悉的乡音。黎叔向《证券日报》记者表示，选择在这里养老，不仅是选择一处住所、一项服务，更是选择"离家不 离乡"的归属感。 在粤港澳大湾区（以下简称"大湾区"）加速融合的背景下，越来越多的港澳长者像黎叔一样选择"北上养老"，寻找更舒适 的银发生活。 早在2023年，广东省民政厅与香港特区政府劳工及福利局签署《关于共同推进粤港两地养老合作的备忘录》《有关扩 展"广东院舍照顾服务计划"合作意向书》（以下简称"广东院舍计划"），共同探索大湾区跨境养老路径。截至今年8月底，参 加该计划的入住香港长者已达657人。 政策打通跨境养老路径，温度则藏在日常的细节里。当前，港澳长者"北上养老"的真实体验如何？医保跨境结算、养老补 贴的使用是否畅通？行业还存在哪些不为人知的"痛点"？带着上述问题，近日，《证券日报》记者深入采访行业专家、企业代 表和港澳长者，看跨境养老的政策蓝图如何落到实处。 多元聚力 跨境养老生态成型 在广州天河椿萱茂老年公寓的活动区，香港长者陈伯正在宽大的胡桃木书桌前练笔，这位 ...

Core Viewpoint - The trend of cross-border elderly care is emerging in the Guangdong-Hong Kong-Macao Greater Bay Area, with an increasing number of Hong Kong residents choosing to retire in mainland cities within the region [1][2]. Policy Connection - The "Guangdong Residential Care Service Program" has expanded, now recognizing 24 service institutions across eight mainland cities, including Guangzhou and Shenzhen [1][2]. - By 2024, nearly 100,000 Hong Kong residents aged 65 and above are expected to settle in Guangdong, marking a 40.5% increase compared to the past decade [2]. - The "Guangdong Residential Care Service Program" has strict selection criteria, emphasizing the need for institutions to meet high operational standards and provide 24-hour medical care [2][3]. Service Innovation - The facilities at Chuanxuanmao (Guangzhou Kelin Road) include well-designed living spaces, with double rooms averaging 40 square meters and single rooms exceeding 90 square meters, ensuring comfort for the elderly [5][7]. - The monthly cost for self-paying double rooms starts at 7,000 yuan, with various subsidies enhancing affordability [7]. - Cultural and dietary services are tailored to create a sense of belonging, including regular Hong Kong-style afternoon teas and activities that help residents integrate into mainland life [7][11]. - The company has developed a non-pharmaceutical intervention solution called "Memory Journey" for elderly residents with cognitive impairments, establishing a unique advantage in dementia care [11]. - Future expansion plans focus on cities like Guangzhou, Shenzhen, and Foshan, considering GDP, aging rates, and consumer capacity [11].

Group 1 - The 9th China (Guangzhou) International Elderly Health Industry Expo officially opened on August 22, 2023, becoming an important platform for cooperation in the elderly care industry and promoting the silver economy in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The expo has evolved over eight years to become the only UFI-certified professional elderly care exhibition in the Greater Bay Area, showcasing achievements in elderly care and fostering collaboration with domestic and international cities [1] Group 2 - Ocean Group's subsidiary, Chuanxuanmao, showcased innovative elderly care services and a humanistic approach at the expo, emphasizing the concepts of "active aging" and "quality elderly care" [3] - Chuanxuanmao highlighted a specialized service system addressing the core needs of seniors, such as "health, happiness, and dignity," and presented tailored services for Hong Kong seniors and expertise in dementia care [3] Group 3 - The expo featured multiple thematic forums, including a roundtable on building dementia-friendly communities, where Chuanxuanmao shared its professional experience in family support services [5] - The family mutual aid association established by Chuanxuanmao has expanded beyond institutional boundaries to provide support and share experiences with families facing dementia care challenges [5] Group 4 - A family member of a dementia patient shared insights on the importance of professional care, emphasizing that emotional support and patience are crucial in caring for seniors with cognitive decline [8] - The need for families to actively learn caregiving knowledge and collaborate with professional institutions was highlighted to ensure seniors receive continuous care and respect [8] Group 5 - The elderly care sector is not only vital for family happiness but also serves as a measure of social civilization and warmth, requiring policy guidance, industry innovation, and societal participation [10] - Chuanxuanmao is committed to deepening its elderly care services, enhancing service quality, and contributing to the high-quality development of China's elderly care industry [10]

Core Insights - The aging population in China is rapidly increasing, with projections indicating that by 2024, individuals aged 60 and above will reach 310.31 million, accounting for 22% of the total population. By 2035, this number is expected to exceed 400 million, surpassing 30% of the population [1] - Traditional family-based elderly care is becoming insufficient due to changing family structures, leading to a shift towards diversified elderly care models, including home, community, and institutional care [1] - Real estate companies have been exploring the elderly care sector for over a decade, with some exiting due to profitability pressures while others are finding new paths in the market [1] Industry Trends - The "He Yuan" community in Shunyi District, Beijing, represents a new model of elderly living, emphasizing social interaction and self-fulfillment rather than traditional nursing homes [3][4] - The community features various amenities such as libraries, fitness areas, and art studios, promoting an active lifestyle for the elderly [4][6] - The "He Yuan" community is part of a broader trend towards Continuous Living Retirement Communities (CLRC), which focus on enhancing the quality of life for seniors [4][7] Company Strategies - The "Chun Xuan Mao" brand, launched by the Far East Group in 2012, has developed multiple business models, including CLRCs and assisted living facilities, with over 11,000 operational beds [7][8] - The company emphasizes service quality over real estate development, opting for leasing suitable properties and making them age-friendly [8] - Profitability in the elderly care sector is challenging due to long investment recovery periods, but once occupancy rates stabilize, profitability becomes more reliable [8][10] Market Challenges - The elderly care industry faces common issues such as talent shortages and low market maturity, with a high turnover rate among frontline service staff [10][11] - The slow increase in occupancy rates and the prevalence of price wars among institutions highlight the need for improved service quality and consumer awareness [11] - The market is witnessing a consolidation of supply, with many developers exiting and a shift towards insurance companies and state-owned enterprises taking the lead [11] Future Opportunities - The industry is viewed as a "sunrise industry," with increasing interest from younger professionals and potential policy support for investment in elderly care [12] - There is a growing trend of core assets being repurposed for elderly care, with many local governments entering the market to meet public needs [12][15] - The company is focusing on light asset business models, offering consulting and management services to other projects, which allows for flexible revenue-sharing arrangements [13][15] Service Innovations - The company is developing online health management platforms that allow families to monitor their elderly relatives' health data in real-time [16] - Innovative care solutions, such as non-pharmaceutical approaches to dementia care, are being implemented to enhance the quality of life for seniors [16][17] - The shift in elderly care philosophy from mere survival to enjoyment and quality of life is becoming increasingly prominent, with a focus on personalized and high-quality services [17]