Group 1 - The 9th China (Guangzhou) International Elderly Health Industry Expo officially opened on August 22, 2023, becoming an important platform for cooperation in the elderly care industry and promoting the silver economy in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The expo has evolved over eight years to become the only UFI-certified professional elderly care exhibition in the Greater Bay Area, showcasing achievements in elderly care and fostering collaboration with domestic and international cities [1] Group 2 - Ocean Group's subsidiary, Chuanxuanmao, showcased innovative elderly care services and a humanistic approach at the expo, emphasizing the concepts of "active aging" and "quality elderly care" [3] - Chuanxuanmao highlighted a specialized service system addressing the core needs of seniors, such as "health, happiness, and dignity," and presented tailored services for Hong Kong seniors and expertise in dementia care [3] Group 3 - The expo featured multiple thematic forums, including a roundtable on building dementia-friendly communities, where Chuanxuanmao shared its professional experience in family support services [5] - The family mutual aid association established by Chuanxuanmao has expanded beyond institutional boundaries to provide support and share experiences with families facing dementia care challenges [5] Group 4 - A family member of a dementia patient shared insights on the importance of professional care, emphasizing that emotional support and patience are crucial in caring for seniors with cognitive decline [8] - The need for families to actively learn caregiving knowledge and collaborate with professional institutions was highlighted to ensure seniors receive continuous care and respect [8] Group 5 - The elderly care sector is not only vital for family happiness but also serves as a measure of social civilization and warmth, requiring policy guidance, industry innovation, and societal participation [10] - Chuanxuanmao is committed to deepening its elderly care services, enhancing service quality, and contributing to the high-quality development of China's elderly care industry [10]

Core Insights - The aging population in China is rapidly increasing, with projections indicating that by 2024, individuals aged 60 and above will reach 310.31 million, accounting for 22% of the total population. By 2035, this number is expected to exceed 400 million, surpassing 30% of the population [1] - Traditional family-based elderly care is becoming insufficient due to changing family structures, leading to a shift towards diversified elderly care models, including home, community, and institutional care [1] - Real estate companies have been exploring the elderly care sector for over a decade, with some exiting due to profitability pressures while others are finding new paths in the market [1] Industry Trends - The "He Yuan" community in Shunyi District, Beijing, represents a new model of elderly living, emphasizing social interaction and self-fulfillment rather than traditional nursing homes [3][4] - The community features various amenities such as libraries, fitness areas, and art studios, promoting an active lifestyle for the elderly [4][6] - The "He Yuan" community is part of a broader trend towards Continuous Living Retirement Communities (CLRC), which focus on enhancing the quality of life for seniors [4][7] Company Strategies - The "Chun Xuan Mao" brand, launched by the Far East Group in 2012, has developed multiple business models, including CLRCs and assisted living facilities, with over 11,000 operational beds [7][8] - The company emphasizes service quality over real estate development, opting for leasing suitable properties and making them age-friendly [8] - Profitability in the elderly care sector is challenging due to long investment recovery periods, but once occupancy rates stabilize, profitability becomes more reliable [8][10] Market Challenges - The elderly care industry faces common issues such as talent shortages and low market maturity, with a high turnover rate among frontline service staff [10][11] - The slow increase in occupancy rates and the prevalence of price wars among institutions highlight the need for improved service quality and consumer awareness [11] - The market is witnessing a consolidation of supply, with many developers exiting and a shift towards insurance companies and state-owned enterprises taking the lead [11] Future Opportunities - The industry is viewed as a "sunrise industry," with increasing interest from younger professionals and potential policy support for investment in elderly care [12] - There is a growing trend of core assets being repurposed for elderly care, with many local governments entering the market to meet public needs [12][15] - The company is focusing on light asset business models, offering consulting and management services to other projects, which allows for flexible revenue-sharing arrangements [13][15] Service Innovations - The company is developing online health management platforms that allow families to monitor their elderly relatives' health data in real-time [16] - Innovative care solutions, such as non-pharmaceutical approaches to dementia care, are being implemented to enhance the quality of life for seniors [16][17] - The shift in elderly care philosophy from mere survival to enjoyment and quality of life is becoming increasingly prominent, with a focus on personalized and high-quality services [17]