展会期间举办了多场主题论坛活动。作为广东省首个设立在养老机构的家属互助会活动站，远洋椿 萱茂广州运营总监侯湘华受邀出席"认知症友好社区建设之认知症家属互助圆桌会议"，分享了机构 在家属互助服务方面的专业经验："远洋椿萱茂的家属互助会已突破机构边界走向社会，致力于为更 多面临失智照护挑战的家庭提供支持、传递温暖、共享经验。"此外，远洋椿萱茂（广州兴业）老年 公寓失智照护服务负责人向丽君也在会议现场进行了《家属互助会实践分享》的主题发言。 UTI 老博 App Uffi 8 老博会 Q W 往 这 | @ 通洋集团 家属互助会实践分享 分享人： 向丽君 出台 apl 8月22日，第九届中国（广州）国际养老健康产业博览会（简称"广州老博会"）正式启幕。该博览会 始于2017年，由广州市人民政府主办，广州市民政局、广州市协作办和广州博览会组委会办公室共 同承办。历经八年发展，广州老博会已成为广州与国内外城市开展养老产业合作、展示大城养老成 果、推动银发经济发展的重要平台，也是粤港澳大湾区唯一获得国际展览业协会（UFI）认证的专 业养老类展会。 此外，公寓在住长辈家属李丹作为特邀嘉宾，也在论坛现场分享了照护心得："作为 ...

Core Insights - The aging population in China is rapidly increasing, with projections indicating that by 2024, individuals aged 60 and above will reach 310.31 million, accounting for 22% of the total population. By 2035, this number is expected to exceed 400 million, surpassing 30% of the population [1] - Traditional family-based elderly care is becoming insufficient due to changing family structures, leading to a shift towards diversified elderly care models, including home, community, and institutional care [1] - Real estate companies have been exploring the elderly care sector for over a decade, with some exiting due to profitability pressures while others are finding new paths in the market [1] Industry Trends - The "He Yuan" community in Shunyi District, Beijing, represents a new model of elderly living, emphasizing social interaction and self-fulfillment rather than traditional nursing homes [3][4] - The community features various amenities such as libraries, fitness areas, and art studios, promoting an active lifestyle for the elderly [4][6] - The "He Yuan" community is part of a broader trend towards Continuous Living Retirement Communities (CLRC), which focus on enhancing the quality of life for seniors [4][7] Company Strategies - The "Chun Xuan Mao" brand, launched by the Far East Group in 2012, has developed multiple business models, including CLRCs and assisted living facilities, with over 11,000 operational beds [7][8] - The company emphasizes service quality over real estate development, opting for leasing suitable properties and making them age-friendly [8] - Profitability in the elderly care sector is challenging due to long investment recovery periods, but once occupancy rates stabilize, profitability becomes more reliable [8][10] Market Challenges - The elderly care industry faces common issues such as talent shortages and low market maturity, with a high turnover rate among frontline service staff [10][11] - The slow increase in occupancy rates and the prevalence of price wars among institutions highlight the need for improved service quality and consumer awareness [11] - The market is witnessing a consolidation of supply, with many developers exiting and a shift towards insurance companies and state-owned enterprises taking the lead [11] Future Opportunities - The industry is viewed as a "sunrise industry," with increasing interest from younger professionals and potential policy support for investment in elderly care [12] - There is a growing trend of core assets being repurposed for elderly care, with many local governments entering the market to meet public needs [12][15] - The company is focusing on light asset business models, offering consulting and management services to other projects, which allows for flexible revenue-sharing arrangements [13][15] Service Innovations - The company is developing online health management platforms that allow families to monitor their elderly relatives' health data in real-time [16] - Innovative care solutions, such as non-pharmaceutical approaches to dementia care, are being implemented to enhance the quality of life for seniors [16][17] - The shift in elderly care philosophy from mere survival to enjoyment and quality of life is becoming increasingly prominent, with a focus on personalized and high-quality services [17]