但不可否认的是，当前主流SUV市场已迈入"品质消费"的新阶段，紧凑型新能源SUV如比亚迪宋 PLUS新能源、海狮05EV和吉利银河E5等，月均销量保持在万辆以上，快速抢占细分市场份额；反观长 安CS55PLUS尽管有混动版车型推出，但依旧难以重回巅峰状态。 9月25日，长安汽车正式推出全球车型——第四代CS55PLUS，新车共发布4款配置，叠加现金优惠 后售价区间为7.89万—9.69万元。在长安汽车"天枢智能"的加持下，第四代CS55PLUS以不到10万元的 售价，解锁高快领航和APA泊车辅助等功能，宣告"燃油车也可以很智能"。 长安汽车执行副总裁杨大勇表示："中国汽车早已今非昔比，长安汽车不仅新能源做得好，在传统 动力领域与合资相比更是——后来居上、实力超车！"这不仅彰显了长安汽车作为"新央企"的技术自 信，更体现了其在燃油车领域的持续创新突破。 作为长安汽车"海纳百川"和"北斗天枢"计划下的全球战略车型，长安CS55自2017年上市以来，凭借 时尚的外观设计、空间舒适性，以及全系搭载1.5T发动机，在紧凑型SUV市场脱颖而出。截至目前，长 安CS55累计销售约110万辆，成为自主品牌SUV的一面旗帜。 ...

Core Viewpoint - The Ora brand of Great Wall Motors, which has not launched new models in the past three years, is re-entering the A-class pure electric SUV market with the introduction of the "Ora Cat" model, aiming to regain market presence and boost sales [1][2][3]. Group 1: New Model Launch - The "Ora Cat" is a new A-class pure electric SUV with a wheelbase of 2720 mm, featuring a lithium iron phosphate battery from Honeycomb Energy and optional laser radar [1]. - The Ora brand plans to launch two new models globally in the second half of this year, indicating a strategic shift to re-enter the mainstream market [1][3]. - The "Ora Cat" is not the final name for the new SUV, as a naming poll is being conducted, with "ORA 5" currently leading [3]. Group 2: Market Positioning and Competition - The A-class pure electric SUV market is currently dominated by BYD and Geely, with the top three models in sales being BYD Yuan PLUS, Song PLUS New Energy, and Geely Galaxy E5 [2]. - The Ora brand's previous models, including the "Cherry Cat," have not been successful in driving sales, with the "Good Cat" series contributing over half of the brand's sales in the first eight months of this year [2][7]. Group 3: Channel Strategy - The Ora brand is establishing independent channels and expanding its channel recruitment efforts, particularly in southern provinces such as Jiangsu, Guangzhou, and Sichuan [1][5]. - Despite the new channel strategy, the existing sales model that combines Ora and Haval brands remains in place for the time being [4][5]. Group 4: Sales Performance - The Ora brand's sales have shown signs of recovery, with August sales reaching 5,223 units, a year-on-year increase of 1.4% [6][7]. - The brand's focus on enhancing mainstream models and expanding overseas markets is part of a broader strategy to revitalize sales [6].

Sales Performance - The sales volume in a fourth-tier city has decreased from an average of 7-8 deliveries per day in August to 5-6 deliveries per day in September, despite it being a traditional peak season [1] - A total of 41 vehicles were delivered last month, with 10 units of the C11 model sold [1] Customer Demographics - The primary buyers are married men aged 30-40, often looking for a second or third family vehicle [3] - Customers include individuals from various professions, such as small business owners and mid-level executives in state-owned enterprises [3] Competitive Analysis - The main competitors identified are the Deep Blue S07 and BYD Song PLUS, with each capturing about 40% of the market share [6] - Customers choosing the C11 often cite its comfortable suspension system and advanced features like laser radar as key selling points [7] Pricing and Discounts - The C11 has seen cash discounts of 4,000 to 5,000 yuan due to competitive pressure, with financing options available that include a 5,000 yuan interest subsidy [13] - The best-selling configuration is the high-end 640 Laser Radar Intelligent Version, accounting for at least 40% of sales, while the low-end version has not sold at all [14] Customer Feedback - Common complaints include the actual range of the electric version being about 80% of the advertised range, which is a widespread issue in the industry [16] - Previous model issues such as system lag and slow OTA updates have been largely resolved in the new version, with no recent complaints reported [17] Maintenance Costs - Regular maintenance for the pure electric model costs around 150 yuan per service, while the range-extended version costs about 450 yuan [19] Marketing Strategy - The company adopts a uniform pricing strategy without special discounts for different professions, except for a 5,000 yuan trade-in subsidy for brand customers [20]