Core Viewpoint - The article discusses the sales performance and customer demographics of the BYD Seal 06GT, highlighting its appeal among affluent buyers and its competitive positioning in the market. Sales Performance - The dealership sells around 120 cars monthly, with 8 units of the Seal 06GT delivered last month, indicating a niche market for this model [2] - The most popular configuration is the Sea Wave Plus version priced at ¥146,800, with the Atlantis Gray color being the most preferred, accounting for about 50% of sales [2][13] - Discounts for the Seal 06GT have been observed, with current promotions offering up to ¥8,000 off, reflecting market dynamics [8] Customer Demographics - Buyers of the Seal 06GT typically belong to affluent groups, including civil servants and business owners, indicating a target market with disposable income [3] - Customers often compare the Seal 06GT with other models like the Dolphin and various SUVs, but many discover the Seal 06GT upon visiting the dealership [9][10] Customer Feedback - Customers appreciate the Seal 06GT's design, which is perceived as distinct from typical BYD vehicles, and its driving performance, particularly the suspension system [4] - There are minimal complaints from buyers, with the primary concern being price increases that some potential customers did not anticipate [18] Financing and Purchase Options - The dealership offers various financing options, including low-interest loans and manufacturer financing, which are crucial for attracting buyers [15] - The most common purchase method is through financing, with specific details provided on monthly payments and total costs for the Sea Wave Plus version [16] Maintenance and Support - The first maintenance is due after 3 months or 5,000 kilometers, with subsequent services required annually or every 20,000 kilometers, costing around ¥200 [19] - Customers can benefit from trade-in subsidies, which can be combined with national incentives, enhancing the overall purchase appeal [20]

Core Viewpoint - The article discusses BYD's strict price control measures implemented across its various brands, aiming to stabilize pricing and improve dealer compliance, amidst a backdrop of fluctuating customer demand and market conditions [1][3][6]. Group 1: Price Control Measures - Starting from July, BYD has enforced stringent price control across its brands, including Dynasty, Ocean, and Equation Leopard, with significant penalties for non-compliance [1][3]. - The price control measures are described as the strictest in history, with penalties of up to 1 million for new models and 300,000 for regular models if dealers fail to adhere to the pricing guidelines [3][9]. - Discounts on certain models have been reduced, with price increases of around 2,000 for some vehicles, while others have seen no discounts at all [6][9]. Group 2: Dealer Compliance and Market Impact - Dealers are required to strictly follow the manufacturer's pricing policies, with dark visits being conducted to ensure compliance, leading to penalties for those found violating the rules [3][6]. - The article notes a significant drop in customer traffic, with only three new customers reported on a Saturday afternoon, indicating a potential short-term impact on sales due to the new pricing strategy [3]. - The article suggests that while there may be short-term pain for dealers due to inventory issues and customer hesitance, the long-term benefits could lead to a healthier market and improved dealer confidence [6][10]. Group 3: Market Dynamics and Future Outlook - The article highlights that the price control measures are a response to previous price wars and aim to stabilize market sentiment, as continuous price drops may not encourage consumer purchases [10]. - The impact of these measures is expected to be felt across the industry, with dealers expressing concerns over sales and income during the transition period [9][10]. - Overall, the article conveys a sense of cautious optimism that these measures will ultimately benefit the automotive industry by promoting fair competition and protecting dealer interests [10].