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哈尔滨元旦假期入境旅游市场增势强劲
Xin Lang Cai Jing· 2026-01-04 14:56
Group 1 - The inbound tourism market in Harbin shows strong growth for the 2026 New Year holiday, with inbound visitor numbers increasing by 77.9% compared to 2025, and inbound tourism consumption rising by 88.1% [1] - The online tourism market in Harbin performed robustly during the New Year holiday, with the number of orders and revenue from online travel platforms increasing by 162.6% and 158.8% respectively compared to 2025, indicating strong consumer spending power and market appeal [3] - Harbin ranked among the top ten popular travel destinations in China during the New Year holiday, with local scenic spot ticket bookings increasing by 28% [3] Group 2 - The city of Harbin is experiencing a vibrant atmosphere, highlighted by the success of the Harbin Ice and Snow World New Year activities, which included fireworks, drone shows, and various performances, enhancing the festive experience [3] - Young tourists, particularly those born after 1995, represent 45% of visitors, with Harbin Ice and Snow World being the most popular ice and snow attraction among this demographic [3] - The trend of "micro-vacations" is emerging, with bathhouses becoming a new choice for relaxation, and Harbin ranking among the top ten cities for online transactions in bathhouses from users outside the city [3]
文旅赋能消费升级 创新激活冬日经济
Xin Hua She· 2025-12-09 07:45
近日,各地以文旅融合为抓手,以消费升级为引擎,通过场景创新、业态升级与体验优化,推动文旅消 费提质扩容,让消费潜力充分释放,持续激活经济发展活力。 -创新消费场景 激发城市活力 -康养资源聚合 银发旅居享暖冬 云南省昆明市晋宁区凭借四季如春的气候、优美的生态环境和丰富的康养资源,吸引了大量游客前来旅 居。 -科技赋能互动 沉浸文旅新体验 河南省开封市加快文旅融合发展,越来越多的景区依托文化底蕴,打造沉浸式服务项目。 在河南开封清明上河园景区,互动式体验让游客从静态观赏走向动态融入,亲历一段段鲜活的市井传 奇。 山东省淄博市立足消费者多元需求,以"文旅融合"与"业态创新"为驱动,推动景区、零售等领域消费场 景焕新升级。 周村古商城景区的一家酒馆,融合啤酒文化、实景剧游和民宿体验,打造出兼具复古韵味与现代潮流的 沉浸式消费空间。 淄博市内的一家烘焙店,凭借场景创新与产品优势,创下单日最高接待1.5万人次、爆款单品日均销售 1500份的佳绩。 -绿意暖冬景 旅居经济焕生机 贵州省荔波县以其温暖的气候和秀美的风光,吸引着全国各地的游客。 在朝阳镇洪江村,错落有致的田野与充满艺术气息的民居相映成趣,让这里成为热门的旅居 ...
从山海古城到青春乐场,日照的滨海文旅破圈之路
Zhong Guo Xin Wen Wang· 2025-11-19 10:46
Core Insights - The article highlights the cultural and tourism appeal of Rizhao, particularly through its historical sites and modern events, showcasing a blend of ancient heritage and youthful energy [1][4][6] Historical Significance - The ancient ginkgo tree at Dinglin Temple, known as a "living fossil," stands 26.7 meters tall with a trunk circumference of 15.7 meters, attracting visitors and symbolizing the deep historical roots of the region [3][4] - Rizhao's rich history, including the reconstruction of the ancient Ju State capital, enhances its cultural tourism identity, making it unique and competitive in the market [4] Event-Driven Tourism - The 2025 Rizhao New Youth Music Festival attracted tens of thousands of attendees, emphasizing the city's vibrant music scene and its ability to draw crowds through large-scale events [1][5] - The festival's design, which includes overnight celebrations, aligns with Rizhao's coastal characteristics, promoting a unique experience of enjoying music while witnessing sunrise [5][6] Industry Transformation - The local tourism industry is shifting from a focus on accommodation to experiential offerings, with 38% of revenue now coming from various experiences rather than just lodging [8] - The rise of themed boutique homestays, such as "sea homestays" and "mountain homestays," reflects a diversification in tourism offerings, enhancing visitor engagement and supporting rural revitalization [8][9] Youth Engagement and Innovation - The integration of young people's perspectives into tourism strategies is reshaping the local economy, with new business models emerging that prioritize experiences over traditional lodging [8][9] - Local youth and entrepreneurs are increasingly contributing to the revitalization of rural areas, bringing fresh ideas and investments to enhance the tourism landscape [9]
六星街奏响和谐乐章(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-16 00:28
Core Viewpoint - The article highlights the cultural integration and vibrant community life in the Six-Star Street of Yining, Xinjiang, showcasing the harmonious coexistence of various ethnic groups and the promotion of cultural exchanges through diverse activities and initiatives [2][4][5]. Group 1: Cultural and Community Development - Six-Star Street is described as an "open-air museum," featuring a colorful and diverse environment that includes various ethnic groups such as Han, Uyghur, Kazakh, Russian, and Tatar, contributing to a rich cultural tapestry [2][3]. - The area has become a national-level cultural and tourism consumption hub, with a peak visitor count of 30,000 on a single day during the summer tourism season [2]. - Community initiatives, such as language training and cultural exchange events, have led to 80% of residents being able to communicate in the national common language [3]. Group 2: Cultural Heritage and Artistic Expression - The article emphasizes the importance of intangible cultural heritage, with 23 national-level representative projects in the region, including the training of inheritors for Kazakh cultural practices [5]. - A multi-ethnic accordion band performs in the area, symbolizing unity and shared passion among diverse community members [3][4]. - The presence of significant cultural artifacts, such as a giant accordion and a music courtyard, enhances the cultural experience for visitors [3]. Group 3: Impact of Traditional Culture - The integration of traditional Chinese culture has provided a rich cultural nourishment for the various ethnic groups in Xinjiang, fostering a sense of belonging and identity [6]. - The cultural activities and heritage preservation efforts are seen as vital in promoting inter-ethnic communication and understanding, contributing to a harmonious society [5][7].
“上海之夏”奉贤篇启幕 推亲子游、赛事经济、夜经济等多元文旅体验 营造“吃住行游购娱”全业态消费场景
Jie Fang Ri Bao· 2025-07-10 01:47
Group 1: Event Overview - The "2025 Shanghai Summer" International Consumption Season in Fengxian District has officially launched, featuring three main themes: "Summer Family Fun," "Cultural and Sports Events," and "Nighttime Consumption Carnival" [1] - The event includes various unique activities such as the Zhuangxing Fuyang Food Festival, Qingxi Old Street Tourism Festival, and the Fisherman's Wharf "Enjoy Summer at Sea" event, creating a comprehensive consumption scene encompassing dining, accommodation, transportation, tourism, shopping, and entertainment [1] Group 2: Highlights of the Event - The event will emphasize the "night economy," with the Fisherman's Wharf hosting a summer event that combines night market snacks and seafood feasts [1] - The second Shanghai International Light and Shadow Festival will take place from September 24 to October 8, featuring multiple commercial and cultural sites across the district, enhancing nighttime consumption [1] Group 3: Cultural and Agricultural Experiences - The Fengxian Museum is currently showcasing the "Tang Dynasty Aesthetics" exhibition, featuring 323 rare artifacts from eight cultural institutions, allowing visitors to experience the elegance and romance of Tang life through interactive role-playing [2] - The district has launched a "Homestay Experience Week" and will host the 18th Shanghai Fengxian "Zhuangxing Fuyang Music Festival," promoting local agricultural products and enhancing rural tourism [2] Group 4: Sports and Economic Initiatives - The "Event Economy" will be boosted with the 2025 MXGP World Motocross Championship taking place from September 12 to 14, along with various other public sports events aimed at attracting tourism and enhancing local engagement [3] - Fengxian has initiated an automobile consumption subsidy program, offering up to 24,000 yuan in total subsidies for eligible vehicle purchases, significantly increasing consumer purchasing intentions [3] - Since the subsidy program began, sampled automotive companies in Fengxian have reported a 91.42% increase in sales volume and a 73.58% increase in sales revenue year-on-year [3]