Core Insights - The company reported a revenue of HKD 1.295 billion for the first half of 2025, representing a year-on-year decrease of 7.56% [1] - Shareholders' profit attributable to the company was HKD 322 million, down 13.67% year-on-year, with basic earnings per share at HKD 0.47 [1] - The company proposed an interim dividend of HKD 0.23 per share [1] Industry Overview - The Hong Kong tourism industry continues to rely heavily on the mainland market, with mainland visitors accounting for 75.0% of total arrivals, totaling over 17 million [1] - The increase in international flights from mainland China, up 28.4% year-on-year, indicates a growing interest in overseas travel, leading to a diversion of some travelers to other international destinations and a reduction in their stay duration in Hong Kong [1] - The average daily room rate (ADR) in the local hotel market has declined due to these factors, alongside the reintroduction of a 3% hotel accommodation tax, which has increased accommodation costs [1] - The ongoing US-China trade tensions have significantly reduced the demand for business travelers from Hong Kong to mainland China, while competition in the market has intensified due to rising traveler demand for personalized and high-end experiences [1] Company Strategies - The company has implemented various marketing strategies, including deepening collaborations with domestic and international travel agencies [1] - Efforts to promote travel packages in regions such as Central China, Taiwan, Southeast Asia, and the Middle East have been initiated to effectively expand the customer base [1]

以下文章来源于新浪蜂鸟 ，作者摩沙 新浪蜂鸟 . 新浪旗下《蜂鸟》栏目官方公众号 本文来自微信公众号： 新浪蜂鸟 ，作者：摩沙，编辑：李固，原文标题：《日赚800-1000元 给"老外"做地陪的年轻人 | 新浪蜂鸟》，题图来自：AI 生成 一股中国引力让越来越多的外国游客出现在了中国的大街小巷。 2024年，6488.2万人次外国人入境中国，同比上升82.9%，其中，免签入境2011.5万人次，同比上升112.3%。 据国家移民管理局2024年12月17日公告，将过境免签外国人在境内停留时间由原72小时和144小时均延长为240小时 （10天） ，同时新增21个口岸为 过境免签人员入出境口岸，并进一步扩大停留活动区域。 在政策的推动下，"中国游"更火热。据新华社报道，在海外社交媒体上，"China Travel"标签视频总播放量近10亿。 对于来自世界各地的外国人来说，一个美丽的中国正在"开放怀抱等"。同时有一群中国的年轻人，发挥自己的语言优势，在业余时间通过做地陪导 游，开设了自己的"日薪"副业。 他们有来着外语院校勤工俭学的大学生，也有考过导游证的专业人士。《新浪蜂鸟》找到在北京、上海、成都三个城市的年轻 ...