城因水而兴，水因城而活。放眼全国，类似香年溪、赣江的发展案例不在少数。各地因地制宜、因势利 导，做活亲水文章，答好生态问卷，积累了经验，也带来了启示。 致广大而尽精微，把钱花在刀刃上、用在关键处，让公共服务更加人性化、精细化 一条溪、一条河，能玩出哪些花样？ 浙江临海，6.8公里的香年溪，串起沿线6个村。众多游客到溪上的堰坝"泡坝"，消暑纳凉、体味野趣； 溪畔夜市人头攒动，吸引各地140多位"主理人"前来洽谈合作。 江西南昌，依托赣江优质水资源，免费开放"两滩七湾"，消除"野泳"安全隐患的同时，通过引入水上运 动基地、慢行绿道，将赣江从观光带升级为活力带。 （文章来源：人民日报） 由找水之乐，观察如何激发潜在消费需求。亲水是人类的天性，满足人们亲水的需求无疑是个大市场。 水上运动，要购置各种泳衣泳镜，带好充气桨板、救生衣、防水袋等装备；水上休闲，要租船、旅拍、 购买各色零食；离开水域，还要在周边吃饭、购物、住宿。涉水消费内容的增加，差异化、长链条消费 场景的持续涌现，可以带动服务消费市场供销两旺。 从供水之稳，了解如何激活绿色生产力。桨板、皮划艇等水上运动项目日益普及，市民在家门口就能轻 松享受嬉水之趣，很大 ...

Core Viewpoint - Shenzhen is actively expanding consumption and building an international consumption center, as evidenced by the release of the "Shenzhen Consumption Promotion Special Action Implementation Plan," which includes 39 specific measures aimed at enhancing local consumption and addressing market challenges [1][4]. Group 1: Enhancing Resident Consumption Capacity and Willingness - The plan emphasizes promoting high-quality employment and increasing residents' income through various channels, including talent subsidies for new graduates [4][5]. - Measures include adjusting the minimum wage to align with economic growth and supporting collective bargaining to improve wage levels [5]. - The plan also aims to enhance childcare support and optimize medical services to reduce economic burdens on families [5][6]. Group 2: Increasing Quality and Diverse Consumption Supply - The plan outlines initiatives to promote artificial intelligence terminal consumption, with rewards for high-quality products and support for flagship stores in key locations [8][9]. - It encourages the development of fashion consumption and outdoor sports markets, leveraging Shenzhen's design and natural resource advantages [9][10]. - The plan aims to stimulate pet-related consumption and develop low-altitude drone markets, capitalizing on Shenzhen's status as a pet industry base and a hub for drone manufacturing [10][11]. Group 3: Strengthening Policy Support and Infrastructure - The plan includes measures to support foreign trade enterprises affected by tariffs, such as establishing themed display areas in shopping centers and providing marketing support for export-to-domestic products [13][14]. - It encourages participation in international exhibitions and offers financial support for companies attending overseas events [13]. - The plan promotes the recycling of consumer goods and the issuance of infrastructure REITs to enhance investment in consumption-related sectors [14].

Group 1: Core Insights - Shenzhen has launched a comprehensive plan to boost consumption, focusing on four key product categories: artificial intelligence terminals, whole-home smart devices, modern fashion, and outdoor equipment [1] - The plan includes 39 specific measures aimed at addressing consumption market expansion and resolving existing bottlenecks [1][3] - Shenzhen's retail sales of consumer goods reached 1,063.77 billion yuan in 2024, marking a 1.1% increase from the previous year, with a notable recovery in the second half of the year [2] Group 2: Enhancing Consumer Capacity and Willingness - The plan emphasizes enhancing residents' income and employment, with measures including high-quality job promotion and multi-channel income increases [3] - Specific financial incentives are provided for talent recruitment, with subsidies of up to 30,000 yuan for undergraduates and 100,000 yuan for doctoral graduates [3] - The plan also aims to adjust minimum wage standards and support collective bargaining to improve wage levels for workers [3] Group 3: Expanding Quality and Diverse Consumption Supply - Shenzhen aims to promote artificial intelligence terminal consumption by rewarding high-quality products and supporting flagship stores in key locations [7] - The city encourages local fashion brands to enhance their market presence and develop limited edition products [7] - Outdoor equipment consumption will be fostered through events and the establishment of service centers, leveraging Shenzhen's natural resources [7][8] Group 4: Policy Support and Infrastructure Development - The plan includes measures to support foreign trade enterprises affected by tariffs, such as establishing themed display areas in shopping centers [11] - Shenzhen will facilitate participation in international exhibitions, providing financial support for companies attending overseas events [11] - The city is also promoting the use of REITs to enhance investment in consumption and cultural tourism infrastructure [12]