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Core Viewpoint - The evolution of the pickup truck, particularly the Jiangling Yuhu, reflects a shift in user demand from a purely commercial vehicle to a versatile model that accommodates both work and lifestyle needs [3][13]. Market Demand Iteration: From Single Function to Multi-Adaptation - The structural changes in the pickup market are driven by upgraded user demands, with private consumption expected to exceed 65% in 2024 due to relaxed policies on urban entry [3]. - Users now expect pickup trucks to serve dual purposes: practical utility for work and comfort for family outings, necessitating strong cargo capacity, stable power output, and fuel efficiency alongside comfort and smart features [3]. Product Evolution Logic: From "Can Meet" to "Well Adapted" - The first-generation Yuhu launched in 2012 began to integrate passenger car comfort into its design, moving beyond just cargo capacity [5]. - The latest Yuhu model features optimized design details for user scenarios, such as improved cargo box opening angles and spacious rear seating for adult passengers [5]. Core Advantages Analysis: Practical Adaptation Based on Scenarios 1. **Power and Economy: Balancing Efficiency and Cost** - The new Yuhu is equipped with a Blue Flame engine, delivering a maximum power of 123 kW and a peak torque of 430 N·m, outperforming competitors [8]. - It achieves a minimum fuel consumption of 7.1L per 100 km, saving approximately 1200 yuan annually for users driving 20,000 km, highlighting its economic significance for commercial users [8]. 2. **Space Design: Balancing Cargo and Passenger Needs** - The long cargo box of the Yuhu has a volume of 1.6 m³, providing superior loading capacity compared to similar models [9]. - The design includes ample legroom and a seat folding feature for flexible storage, enhancing usability for both cargo and passengers [9]. 3. **Smart Configuration: Practicality-Oriented** - The vehicle features a 12.8-inch central control screen and a 7-inch LCD instrument panel, designed for simplicity and ease of use [10]. - It includes a voice interaction system and supports online upgrades, improving user convenience and reducing the risk of unexpected vehicle issues [10]. 4. **Through Performance: Adapting to Complex Road Conditions** - The Yuhu boasts superior approach and departure angles (29° and 25° respectively) and a minimum ground clearance of 235 mm, enhancing its capability on rough terrains [11]. Conclusion - The design of the new Jiangling Yuhu aligns closely with current user demands, serving as an efficient production tool in commercial settings and a practical vehicle for personal use, effectively bridging the gap between work and lifestyle [13].

Core Viewpoint - The traditional peak season for the automotive industry has ended, leading to a sales lull, yet the pickup truck market remains competitive with notable developments in May [1][3]. Group 1: Market Rankings - In May 2025, the "Pickup Truck Influence Index" ranked the top ten brands as follows: Changan, Great Wall, Jiangxi Isuzu, Zhengzhou Nissan, Radar, Ford, JAC, JMC, Foton, and SAIC Maxus, with a total score of 1548, reflecting a month-on-month decline of 4.6% but a year-on-year increase of 10.7% [5][6]. - Changan topped the rankings with a score of 279, followed by Great Wall with 255, and Jiangxi Isuzu with 174 [2][5]. Group 2: Product Launches and Innovations - Radar emerged as a significant player in May, regaining its position in the top five due to the launch of two hybrid models, the Radar King EM-P and Radar Horizon EM-P, which sparked interest in the new energy pickup segment [7][11]. - Zhengzhou Nissan launched the "Smart Electric Hybrid New Generation" Z9 GE PHEV, offering two pure electric range options and seven configurations, priced between 156,900 to 219,900 yuan [9]. - The new JMC Yuhu was unveiled, featuring a 2.5T engine with a maximum power of 123 kW and a peak torque of 430 Nm, designed for high performance in various driving conditions [13]. Group 3: Global Expansion and Market Strategy - Changan's pickup, the Raptor, became the best-selling pickup in Kazakhstan in April 2025, achieving a market share of 26.8%, highlighting its strong product capabilities and global strategy [22][26]. - Great Wall's products have successfully entered markets in Peru and Australia, with the 2.4T Great Wall Cannon and the hybrid Mountain Sea Cannon Hi4-T being key models for expanding their global footprint [27]. - JMC delivered 12 units of the Dada pickup to HODAGRI in Kuwait, marking a significant step in enhancing its brand influence in the Middle East [29]. Group 4: Market Trends and Future Outlook - The pickup market in May showcased a strong trend towards hybrid technology, improved fuel performance, and core technological advancements, indicating a diversified development trajectory [17][30]. - Despite being in a traditional off-season, the pickup market remains vibrant, with shifts in brand rankings and increased visibility for hybrid products, suggesting ongoing progress in the sector [32].

Core Insights - Jiangling Motors has shown strong performance in the light commercial vehicle market, with production and sales reaching 106,186 and 106,506 units respectively in the first four months of the year, marking year-on-year growth of 1.62% and 1.74% [2] - The launch of new models, the all-new Jiangling Yuhu and Jiangling Shunda, signifies a major upgrade in the product lineup, aiming to enhance competitiveness in the market [2][3] - The introduction of the Blue Flame Power platform is a key technological advancement, promising improved fuel efficiency and performance for the new models [6][7] Sales Performance - In 2024, Jiangling Motors is projected to achieve total vehicle sales of 341,208 units, which includes 87,310 light passenger vehicles, 61,932 trucks, 73,242 pickups, and 118,724 SUVs, reflecting a year-on-year increase of 10.06% [3] - Export sales are also on the rise, with 116,630 units sold abroad in 2024, representing a growth of 21.9%, and Saudi Arabia emerging as a significant market with an annual export volume of 20,000 units [3] Product Development - The new Jiangling Yuhu and Jiangling Shunda models are part of a broader product renewal strategy, with additional models in development set to launch in 2025 [3][4] - The Blue Flame Power platform, launched in March, features advanced technologies aimed at enhancing the performance and efficiency of Jiangling's vehicles [6] Technical Advancements - The Blue Flame Power platform boasts a maximum thermal efficiency of 45.23%, utilizing cutting-edge combustion technology to achieve cleaner and more efficient fuel usage [6] - The all-new Jiangling Yuhu is equipped with a 2.5T engine delivering a maximum power of 123KW and peak torque of 430N·m, while the Jiangling Shunda offers a low-speed torque of 340N·m, making it suitable for urban delivery conditions [7]