"金三银四"传统旺季结束，汽车行业进入了销售淡季。然而，皮卡市场竞争依旧激烈，5月涌 现出不少颇具看点的传播案例。 | 排名 | 品牌 | 总得分 | | --- | --- | --- | | 01 | 长安皮卡 | 279 | | 02 | 长城皮卡 | 255 | | 03 | 江西五十铃 | 174 | | 04 | 郑州日产 | 172 | | 05 | 雷达皮卡 | 153 | | 06 | 福特皮卡 | 136 | | 07 | 江淮皮卡 | 120 | | 08 | 江铃皮卡 | 118 | | 09 | 福田皮卡 | 85 | | 10 | 上汽大通 | 56 | 那么，5月皮卡市场动向如何？新产品呈现出怎样的特征？请看第一商用车网带来的详细解 读。 长安时隔15个月登顶 雷达重回前五 根据第一商用车网的统计，在2025年5月的"皮卡第一影响力指数"月度排名中，前十名的皮 卡品牌依次为长安、长城、江西五十铃、郑州日产、雷达、福特、江淮、江铃、福田和上汽大 通。5月总得分达到了1548分，环比下滑4.6%，同比则上升10.7%，整体表现稳定。 | | | | 2025年5月"皮卡第一影响力指数 ...

Group 1 - The core event was the launch of two significant models, the all-new Jiangling Yuhu and Jiangling Shunda, marking a comprehensive upgrade of Jiangling's pickup and light truck product matrix [1][3] - Jiangling Motors has established itself as a leader in the Chinese pickup and light truck market, with the Yuhu being a benchmark for high-performance commercial pickups and the Shunda recognized for its quality [3][31] - The launch event was attended by key executives and industry experts, highlighting the importance of the new models in the market [5][26] Group 2 - The all-new Yuhu is designed as a "super commercial pickup," focusing on aesthetics, usability, and driving experience, catering to users with various needs [8][10] - The Yuhu features a 1.6m³ cargo volume, advanced smart cockpit technology, and robust durability, making it suitable for diverse operational scenarios [12][13] - The pricing strategy for the Yuhu starts at 104,800 yuan, with additional purchase incentives to support users [14][16] Group 3 - The all-new Shunda has undergone significant upgrades, including a new power system and enhanced driving space, while maintaining its reputation for fuel efficiency and durability [17][19] - The Shunda is equipped with a new fuel-efficient power platform, achieving a fuel consumption as low as 8.18L per 100km, which can save users over 5,000 yuan annually based on 80,000 km of driving [20][22] - The starting price for the Shunda is set at 86,800 yuan for the small truck version and 98,800 yuan for the standard version, with attractive purchase benefits [22][25] Group 4 - The launch event emphasized Jiangling's commitment to user-oriented and technology-driven development, positioning the new models as benchmarks in their respective segments [31]

Core Insights - Jiangling Motors has shown strong performance in the light commercial vehicle market, with production and sales reaching 106,186 and 106,506 units respectively in the first four months of the year, marking year-on-year growth of 1.62% and 1.74% [2] - The launch of new models, the all-new Jiangling Yuhu and Jiangling Shunda, signifies a major upgrade in the product lineup, aiming to enhance competitiveness in the market [2][3] - The introduction of the Blue Flame Power platform is a key technological advancement, promising improved fuel efficiency and performance for the new models [6][7] Sales Performance - In 2024, Jiangling Motors is projected to achieve total vehicle sales of 341,208 units, which includes 87,310 light passenger vehicles, 61,932 trucks, 73,242 pickups, and 118,724 SUVs, reflecting a year-on-year increase of 10.06% [3] - Export sales are also on the rise, with 116,630 units sold abroad in 2024, representing a growth of 21.9%, and Saudi Arabia emerging as a significant market with an annual export volume of 20,000 units [3] Product Development - The new Jiangling Yuhu and Jiangling Shunda models are part of a broader product renewal strategy, with additional models in development set to launch in 2025 [3][4] - The Blue Flame Power platform, launched in March, features advanced technologies aimed at enhancing the performance and efficiency of Jiangling's vehicles [6] Technical Advancements - The Blue Flame Power platform boasts a maximum thermal efficiency of 45.23%, utilizing cutting-edge combustion technology to achieve cleaner and more efficient fuel usage [6] - The all-new Jiangling Yuhu is equipped with a 2.5T engine delivering a maximum power of 123KW and peak torque of 430N·m, while the Jiangling Shunda offers a low-speed torque of 340N·m, making it suitable for urban delivery conditions [7]