丨证券研究报告丨 [Table_scodeMsg1] 公司研究丨点评报告丨海信家电（000921.SZ） [Table_Title] 营收小幅增长，盈利能力略有回落 报告要点 [Table_Summary] 2025 年前三季度公司实现营业收入 715.33 亿元，同比增长 1.35%，实现归母净利润 28.12 亿 元，同比增长 0.67%，实现扣非归母净利润 23.27 亿元，同比增长 1.65%；其中，2025Q3 公 司实现营业收入 221.92 亿元，同比增长 1.16%，实现归母净利润 7.35 亿元，同比下滑 5.40%， 实现扣非归母净利润 5.09 亿元，同比下滑 13.08%。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_scodeMsg2] 海信家电（000921.SZ） cjzqdt11111 [Table_Title2] 营收小幅增长，盈利能力略有回落 1、宏观经济波动带来收入兑现度降低的风险； 2、贸易保护 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company reported a slight decline in revenue but an improvement in operating profit margin. For the first half of 2025, the company achieved operating revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to the parent company of 2.08 billion yuan, a year-on-year increase of 3.01% [2][6]. - In the second quarter of 2025, the company experienced a revenue decline of 2.60% year-on-year, with a net profit decrease of 8.25% [2][6]. - The company is focusing on optimizing its product structure and enhancing operational efficiency to achieve sustainable growth [12]. Summary by Sections Financial Performance - In H1 2025, the company reported a gross margin increase of 0.69 percentage points to 21.48%. The air conditioning segment saw a gross margin decrease of 1.56 percentage points, while the washing and refrigeration segment improved by 2.12 percentage points [12]. - The operating profit for H1 2025 was 2.63 billion yuan, a year-on-year increase of 9.67%, with an operating profit margin of 5.32%, up 0.40 percentage points [12]. - The company’s cash flow from operating activities increased by 153.43% year-on-year, indicating significant improvement in operational quality [12]. Business Segments - The air conditioning business grew by 4.07% year-on-year, while the washing and refrigeration business increased by 4.76%. Domestic sales saw a slight decline of 0.31%, whereas overseas sales grew by 12.34% [12]. - In Q2 2025, the company’s revenue decline was attributed mainly to weak domestic sales performance [12]. Future Outlook - The company aims to enhance its brand synergy and supply chain optimization to achieve efficient market penetration and rapid growth. It is also expanding into automotive compressor and thermal management systems [12]. - The projected net profits for 2025-2027 are 3.77 billion, 4.17 billion, and 4.71 billion yuan, respectively, with corresponding price-to-earnings ratios of 10.00, 9.03, and 7.99 [12].

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - In the first quarter of 2025, the company achieved operating revenue of 24.838 billion yuan, a year-on-year increase of 5.76%. The net profit attributable to the parent company was 1.127 billion yuan, up 14.89% year-on-year, and the net profit excluding non-recurring items was 1.008 billion yuan, an increase of 20.27% year-on-year [2][5] Summary by Sections Financial Performance - The company reported a significant increase in revenue and profit in Q1 2025, with operating revenue of 24.838 billion yuan and a net profit of 1.127 billion yuan, reflecting strong growth in both domestic and international markets [2][5] - The gross profit margin improved by 0.27 percentage points to 21.41%, primarily due to optimized sales structure [11] - Operating profit for Q1 2025 was 1.414 billion yuan, a year-on-year increase of 16.61%, with an operating profit margin of 5.69%, up 0.53 percentage points [11] Market and Business Strategy - The company is actively pursuing governance and supply chain reforms, expanding overseas markets, and enhancing brand influence through sports marketing [11] - The company aims to transition from a compressor-focused supplier to a comprehensive thermal management system supplier for electric vehicles, which may open new business opportunities [11] Future Outlook - The company is expected to maintain a high growth trajectory, with projected net profits of 3.858 billion yuan, 4.401 billion yuan, and 5.025 billion yuan for 2025, 2026, and 2027 respectively, corresponding to P/E ratios of 9.92, 8.69, and 7.61 [11]