今天分享的是：新中产万象：2025消费心智群像与品牌增长指南（高净值人群洞察） 报告共计：35页 新中产消费心智与品牌增长指南核心总结 《新中产万象：消费心智群像与品牌增长指南》由VOGUE Business与鲸鸿动能联合发布，聚焦中国消费市场变革背景下新中产群体的消费特征与品牌增长 逻辑。报告基于鸿蒙生态超10亿设备构建的用户数据体系，通过2000份有效问卷调研，揭示了新中产消费市场的核心趋势与商业机遇。 当前中国消费市场呈现海外消费回流、社交媒体分层等多重变化，新中产群体构成复杂多元，涵盖一线城市高净值女性、新一线实干新贵、二三线风尚群体 等六大人群。他们的核心价值观呈现清晰层级，健康（35%）、家庭幸福（33%）和学习提升（32%）位居前三，成为个人发展的核心资产，而自我价值实 现、事业财富等中层价值观则反映了其对更高生活品质的追求。 新中产消费力呈现梯度分布，月消费从1-2万元到5万元以上不等，形成中等、中高及高消费三大梯队。内容兴趣偏好兼具共性与差异，科技3C、旅游资讯、 时事政治热点是普遍关注领域，同时不同群体还分别关注时尚穿搭、环保公益、品茶养生等细分方向，展现出科技与娱乐并行、时尚与人文兼具的 ...

Market Overview - The market experienced a rebound in the afternoon, with all three major indices closing in the green. The Shanghai Composite Index rose by 0.22%, the Shenzhen Component Index increased by 0.22%, and the ChiNext Index gained 0.09% [1] - The trading volume in the Shanghai and Shenzhen markets was 1.64 trillion yuan, a decrease of 23.9 billion yuan compared to the previous trading day [2] Sector Performance - Sectors such as Shenzhen state-owned enterprise reform, coal, and energy metals saw significant gains, while sectors like cultivated diamonds, engineering machinery, and oil and gas faced declines [3] Company Spotlight: Pop Mart - Pop Mart, once a high-flying stock, has recently faced a continuous decline, with a drop of over 11% at one point during the trading day [4] - On October 23, Pop Mart's stock opened significantly lower, hitting a low of 227.2 HKD per share, marking a nearly one-third drop from its historical high of 339 HKD. The latest market capitalization stands at 314.5 billion HKD [6] - Despite Pop Mart's third-quarter performance exceeding market expectations, with revenue growth projected to increase by 245% to 250% year-on-year, investor concerns about potential future growth slowdown have emerged [9] Coal Sector - The coal sector continued to rise, with stocks like Daqo Energy achieving a remarkable 10 gains in 9 trading days. Since October 10, Daqo Energy's stock price has surged by 146% [13] - Daqo Energy reported a third-quarter coal production of 2.9039 million tons, a year-on-year increase of 15%, and sales of 3.071 million tons, up 24% year-on-year. However, coal sales revenue decreased by 7.13% to 1.054 billion yuan [16] - Analysts attribute the coal sector's strength to low valuations, capital inflows into dividend assets, and increased demand for coal due to the upcoming heating season [17] Shenzhen Local Stocks - Shenzhen local stocks experienced a collective surge, with companies like Jian Ke Yuan and Guangtian Group hitting the daily limit up. The rise was influenced by a newly released action plan aimed at promoting high-quality development of mergers and acquisitions in Shenzhen [18][21]