Investment Rating - The report gives a "Buy" rating for the company, indicating a positive outlook for its future performance [60]. Core Viewpoints - The company is a leading manufacturer in the personal hygiene care products sector in China, with a focus on disposable hygiene products such as baby diapers, adult diapers, menstrual pants, sanitary napkins, and wet wipes. It has accelerated its layout of proprietary brands and is expanding into the sanitary napkin market through the acquisition of Hubei Sibao Group [1][13]. - The diaper industry is expected to recover in 2025, driven by price increases, despite a projected decline in retail scale for 2024. The company is well-positioned to benefit from the recovery in newborn numbers and the expansion of production capacity [2][29]. - The sanitary napkin market is experiencing growth, with the company leveraging its newly acquired brand, Jieting, to drive sales through e-commerce channels and new product launches [3][47]. Summary by Sections Company Overview - The company has established itself as a leader in the manufacturing of personal hygiene products, with a strong focus on research and development. It has successfully partnered with high-quality clients and is expanding its proprietary brand portfolio [1][13]. Diaper Industry Outlook - The Chinese diaper market is projected to have a retail scale of approximately 41.1 billion yuan in 2024, with a decline in sales volume but stable average prices. The company is expected to benefit from a recovery in newborn numbers and the expansion of its production capacity [2][29]. Sanitary Napkin Market Dynamics - The sanitary napkin market is projected to grow, with a retail scale of about 99.5 billion yuan in 2024. The company is focusing on e-commerce and new product launches to enhance its market position [3][43]. Financial Forecast and Investment Recommendations - The company is expected to achieve a net profit of 4.6 billion yuan in 2025, with growth rates of 17.5%, 18.5%, and 20.0% for the following years. The current stock price reflects a lower PE ratio compared to peers, indicating potential for valuation improvement [4][60].

上 市 公 司 美容护理 相关研究 证券分析师 2025 年 06 月 04 日 豪悦护理 (605009) ——婴裤主业修复+洁婷品牌发力，打开成长空间 报告原因：有新的信息需要补充 买入（维持） | 市场数据： | 2025 年 06 月 03 日 | | --- | --- | | 收盘价（元） | 65.25 | | 一年内最高/最低（元） | 71.96/31.39 | | 市净率 | 3.0 | | 股息率%（分红/股价） | 2.61 | | 流通 A 股市值（百万元） | 10,049 | | 上证指数/深证成指 | 3,361.98/10,057.17 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 21.99 | | 资产负债率% | 34.41 | | 总股本/流通 A 股（百万） | 154/154 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 06-03 07-03 08-03 09-03 10-03 11-03 12-03 01 ...

Summary of Conference Call on Hygiene Products Industry Company Overview - **Company**: 豪悦护理 (Haoyue Care) - **Acquisition**: Completed acquisition of mid-to-high-end sanitary napkin brand 洁婷 (Jieting) in early 2025, which generated approximately 1.1 billion CNY in revenue for 2024, accounting for 28% of total revenue [2][3] Key Points and Arguments Financial Performance - **Revenue and Profitability**: Overall sanitary napkin gross margin is around 50%, consistent with industry standards [2][3] - **Sales Channels**: Online and offline sales are evenly split, with online sales primarily through Tmall, Taobao, and JD.com [2][4] - **Market Share**: Jieting holds significant market shares in key provinces, with approximately 200 million CNY in Henan and 150 million CNY in Hubei [6] Strategic Initiatives Post-Acquisition - **Production Capacity**: New production lines were added to enhance production capacity and product quality, with an investment of about 120 million CNY [9] - **Sales Strategy**: The company aims to maintain stable pricing for Jieting products, with regular retail prices between 1-1.5 CNY and premium products priced at 3-5 CNY [10] - **New Product Launch**: In February 2025, a new product line targeting the Myanmar market was launched, featuring probiotics and prebiotics, aimed at gaining market share through competitive pricing [11][12] Market Dynamics - **Channel Focus**: The sales strategy for 2025 emphasizes offline channels, with a target to achieve a market share of nearly 400 million CNY in Henan [17] - **Price Control Issues**: The company is addressing price control challenges in offline channels through various measures, including return policies and packaging adjustments [22] Management and Organizational Changes - **Management Team**: The current management team has extensive experience, with a focus on stabilizing and enhancing team performance through incentives [28][29] - **Incentive Programs**: Plans for stock distribution to management and core employees are in place to enhance team cohesion and performance [31] Future Outlook - **Growth Targets**: The company aims for double-digit growth in 2025 across both online and offline channels [27] - **Long-term Goals**: By 2026, the company plans to become a national brand with no market gaps, focusing on achieving top market positions in key provinces [34] Additional Important Insights - **Net Profit Margin**: The overall net profit margin is below 5%, attributed to high marketing costs and promotional activities [7][37] - **Product Development**: A new product series is set to launch in May 2025, emphasizing product experience over packaging design, with expected gross margins of 55-60% [39] - **Market Competition**: The new product will compete with existing brands like Sofy and Whisper, with a focus on maintaining a competitive price point [38] This summary encapsulates the key insights from the conference call, highlighting the company's strategic direction, financial performance, and market positioning within the hygiene products industry.