Investment Rating - The investment rating for the company is maintained as "Buy" [3] Core Insights - The report emphasizes a long-term perspective for the company, highlighting its strong brand foundation and consumer base, which are expected to support a return to stable growth after short-term adjustments [7] - The company is projected to achieve net profits of 26.6 billion, 26.7 billion, and 29.1 billion for the years 2025 to 2027, with year-on-year changes of -16.5%, +0.5%, and +8.9% respectively [7] - The current stock price corresponds to a price-to-earnings (PE) ratio of 16x for 2025 and 2026, and 15x for 2027, indicating a favorable valuation [7] Financial Data and Profit Forecast - Total revenue (in million yuan) is forecasted as follows: 2024: 89,175; 2025: 75,766; 2026: 75,999; 2027: 82,021, with year-on-year growth rates of 7.1%, -15.0%, 0.3%, and 7.9% respectively [2] - Net profit attributable to the parent company (in million yuan) is projected to be: 2024: 31,853; 2025: 26,595; 2026: 26,718; 2027: 29,094, with year-on-year growth rates of 5.4%, -16.5%, 0.5%, and 8.9% respectively [2] - Earnings per share (in yuan) are expected to be: 2024: 8.21; 2025: 6.85; 2026: 6.88; 2027: 7.50 [2] Market Data - As of December 18, 2025, the closing price of the stock is 110.43 yuan, with a price-to-book ratio of 3.0 and a dividend yield of 7.54% [4] - The stock's market capitalization is 428.628 billion yuan, with a total share capital of 3,882 million [4] Product and Channel Strategy - The company is focusing on enhancing its product matrix and optimizing its distribution channels to maintain market share amid external pressures [7] - In 2025, the company plans to strengthen its presence in key markets and improve sales through targeted marketing strategies [7] - The company aims to expand its online presence and improve its supply structure in e-commerce channels [7]

Investment Rating - The report maintains a "Buy" rating for the company, with an expected increase in stock price of over 15% in the next 6-12 months [5]. Core Views - The company reported a revenue of 89.18 billion RMB in 2024, a year-on-year increase of 7.1%, and a net profit attributable to shareholders of 31.85 billion RMB, up 5.4% year-on-year [2]. - In Q1 2025, the company achieved a revenue of 36.94 billion RMB, reflecting a 6.1% year-on-year growth, and a net profit of 14.86 billion RMB, which is a 5.8% increase year-on-year, slightly exceeding market expectations [2]. - The company aims to consolidate and enhance its stable development, focusing on increasing brand value and market share, with revenue growth aligned with macroeconomic indicators [4]. Performance Summary - In 2024, the main brand and strong aroma liquor structure continued to optimize, with banquet main brand revenue growing by 30% and strong aroma liquor by 52% [3]. - The revenue from the main product, Wuliangye, reached 67.88 billion RMB, up 8.1% year-on-year, while other liquors generated 15.25 billion RMB, an increase of 11.8% year-on-year [3]. - The company’s gross profit margin for 2024 was 35.7%, a decrease of 0.6 percentage points year-on-year, while the gross profit margin for Q1 2025 was 40.2%, down 0.1 percentage points year-on-year [4]. Financial Projections - The company expects revenues to grow by 5% in 2025, 5% in 2026, and 7% in 2027, with net profits projected to increase by 5% in 2025, 6% in 2026, and 8% in 2027 [5]. - The earnings per share (EPS) are forecasted to be 8.64 RMB in 2025, 9.18 RMB in 2026, and 9.89 RMB in 2027, with corresponding price-to-earnings (PE) ratios of 15, 14, and 13 [5].

Investment Rating - The report maintains a "Buy" rating for the company, with an expected increase in stock price of over 15% in the next 6-12 months [5]. Core Views - The company reported a revenue of 89.18 billion RMB in 2024, a year-on-year increase of 7.1%, and a net profit attributable to shareholders of 31.85 billion RMB, up 5.4% year-on-year [2]. - In Q1 2025, the company achieved a revenue of 36.94 billion RMB, reflecting a 6.1% year-on-year growth, and a net profit of 14.86 billion RMB, which is a 5.8% increase year-on-year, slightly exceeding market expectations [2]. - The company aims to consolidate and enhance its stable development, pushing for both brand value and market share improvements, aligning total revenue growth with macroeconomic indicators [4]. Performance Analysis - The main brand and strong aroma liquor structure continued to optimize in 2024, with banquet main brand revenue growing by 30% and strong aroma liquor by 52% [3]. - Revenue from the company's main products, Wuliangye and other liquors, reached 67.88 billion RMB and 15.25 billion RMB respectively, with year-on-year growth of 8.1% and 11.8% [3]. - The company has restructured its marketing system to enhance internal communication efficiency and increase bargaining power in channels [4]. Financial Projections - The company expects revenue growth rates of 5% for 2025 and 7% for 2026, with net profit growth rates of 6% and 8% respectively [5]. - The earnings per share (EPS) are projected to be 8.64 RMB for 2025 and 9.89 RMB for 2026, with corresponding price-to-earnings (PE) ratios of 14 and 13 [5].