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江郎山体育嘉年华打造新年登高新场景
Xin Hua She· 2025-12-24 01:38
Core Insights - The 2026 National New Year Climbing Fitness Conference will be held in Jiangshan, focusing on extending the event from a "one-day activity" to a "multi-day experience" to stimulate sports consumption [1][2] - The theme of the conference is "Everyone Climb High to Write a New Chapter, Galloping into the New Year" [1] - Jiangshan will feature various activities including the main climbing event, a sports carnival, a sports tourism consumption week, and a series of fitness competitions [1] Group 1 - Jiangshan will introduce the Jianglang Mountain Sports Carnival at the foot of Jianglang Mountain, showcasing the integration of sports with industry, local culture, technology, and the Provincial Sports Games [1] - The carnival will include displays of sports apparel and equipment, badminton manufacturing processes, and community sports events such as village games, songs, and dances, along with tech elements like drone football and robot street dance [1] - The event aims to provide a richer and more diverse sports experience for participants beyond just climbing [1] Group 2 - The New Year climbing activities will be extended around the New Year's Day, creating a comprehensive sports scene that includes participation, viewing, experience, and consumption [2] - On December 31, the Zhejiang BA League will host a New Year's Eve match between Quzhou and Lishui teams at Tiger Mountain Sports Park, accompanied by various activities such as a sports relay challenge, a music festival, and a food market [2] - Jiangshan has hosted the main venue of the National New Year Climbing Fitness Conference for 11 consecutive years since 2016, establishing a distinctive sports city brand nationwide [2]
苏超已成为名片!赣超也要来了→
第一财经· 2025-07-05 12:35
Core Viewpoint - The article highlights the rapid growth and commercial success of the Suzhou Super League (苏超), emphasizing its increasing popularity, sponsorship expansion, and positive impact on local economies and related industries [3][4][5][6]. Sponsorship Growth - The number of sponsors for the Suzhou Super League has significantly increased, from 6 initial sponsors to a total of 27, including major companies like JD.com, Yili, and Xiaomi [3][4]. - The categories of sponsorship have expanded, with official strategic partners increasing from 1 to 8, official sponsors from 1 to 4, and official suppliers from 2 to 7 [3]. Economic Impact - The Suzhou Super League has stimulated local consumption, with online leisure spending in Jiangsu province increasing by approximately 40% year-on-year since the league's inception [4]. - Hotel bookings in host cities have surged, with five-star hotel reservations increasing by over 59% and ticket sales for attractions rising by over 255% [5]. - Consumer interest in sports-related products has also grown, with sales of football gear and apparel increasing by over 60% in June [5]. Brand Influence and Local Development - The league has enhanced the brand influence of local cities, becoming a tool for attracting investment and talent [6][7]. - The presence of corporate representatives from high-tech sectors at matches indicates a dual interest in sports and investment opportunities [7]. Future Prospects - The success of the Suzhou Super League is prompting other regions, such as Jiangxi, to consider launching similar leagues, indicating a potential trend in local sports development [10]. - The article suggests that the league's popularity reflects a broader demand for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [8][9].
苏超赞助商倍增、带动力爆表,赣超也要来了
Di Yi Cai Jing· 2025-07-05 11:15
Group 1: Core Insights - The popularity of the Suzhou Super League (苏超) has significantly increased its commercial value and attracted a growing number of sponsors, enhancing local brand influence and serving as a promotional tool for investment and talent attraction [1][2][5] - The total number of sponsors for the Suzhou Super League has surged from 6 to 27, with notable companies like JD.com, Yili, and Xiaomi among the sponsors, indicating a strong market interest [2][3] - The league's success has positively impacted related industries, particularly tourism and retail, with a reported 40% year-on-year increase in leisure spending in Jiangsu province since the league's inception [3][4] Group 2: Economic Impact - The Suzhou Super League has stimulated sports consumption, with a 60% increase in sales of football-related products on platforms like Vipshop during June, reflecting heightened consumer enthusiasm [4] - A survey indicated that 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [4][6] - The league has also led to a significant rise in hotel bookings and ticket sales for local attractions, with some cities experiencing over 59% growth in hotel reservations and 255% in ticket orders [3][4] Group 3: Broader Influence - The Suzhou Super League has become a model for other regions, with provinces like Jiangxi planning to launch similar leagues, indicating a trend towards localized sports events [5][8] - The league's success has prompted discussions at the national level about expanding sports and cultural tourism, highlighting the potential for growth in these sectors [7][8] - The involvement of high-profile sponsors and local businesses in the league's events has created a vibrant ecosystem that supports both sports and local economies [6][8]